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Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams
Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans.
Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash, Crowns & Hops, Brick Store Pub, the Brewers Association, and The New Brewer.
Each episode breaks down brewery marketing strategy, social media content, and community-building tactics your team can actually use. Whether you're a solo owner posting from your phone or an in-house social media manager trying to build a content system that works, this show was made for you.
Episodes
14 episodes
14: How to Use Customer Complaints, Questions, and Reviews to Create Better Content
Customer complaints aren't always just problems to fix. They can also be opportunities to create better content. In this episode, I talk about how breweries can use social media to address common customer questions, frustrations, and complaints...
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13: The No-Experience Guide to Running Your Brewery's Instagram
Nobody hands you a manual when you inherit your brewery’s social media, so consider this the one you should have received on day one. Whether you volunteered for the job or it was suddenly handed to you, it’s completely normal to feel a little ...
12: Create for Your Audience, Not the Algorithm
Ever wonder why content that used to perform suddenly goes quiet? It's probably not a glitch, it's the algorithm reflecting what your audience actually wants right now. In this episode, I break down how the Instagram algorithm really works and ...
11: FUEL Framework
Every great hook needs fuel, literally. In this episode, I break down the FUEL framework, my go-to method for writing hooks that actually stop the scroll, and walk through real examples from breweries doing it well.In this episode:
10: What Working With Me Actually Looks Like
Ever wonder what actually happens after you book a sales call with me? In this episode, I walk you through exactly what it's like to work together inside Tapped In, from that first conversation to what the 90 days actually look like mont...
9: 4 New Instagram Features Brewery Teams Should Know About
Instagram had a busy summer of updates, and not all of them are worth your time as a brewery social media manager. In this episode, I break down four recent Instagram updates and which ones are actually worth working into your flow.C...
8: How to Turn Your Brewery's Strength Into Content That Converts
Not every brewery can have it all, and honestly, you don't need to. In this episode, I break down a framework my husband gave me for what actually makes a brewery memorable: location, beer, and culture. You only need to be strong in two of the ...
7: Creating a Consistent Aesthetic Without a Designer
Your grid is one of the first things someone sees when they land on your profile and it's communicating something about your brand whether you've thought about it or not.In this episode, I share how to build a cohesive, on-brand grid eve...
6: 6 Instagram Metrics Every Brewery Social Media Manager Should Track
Metrics haven't always been my favorite, and they're definitely not easy to figure out when you're drowning in work. In this episode, I walk through six metrics worth pulling every month—what each one tells you, and what good looks ...
5: What I Learned Watching My Husband Scroll
You've heard "know your audience"—but most people stop at demographics. Knowing how your audience actually behaves when they're scrolling is a different thing entirely, and it's the layer most content creators never get to.In this episod...
4: My Story: From Technical Writing to Craft Beer and Why I Do This Work
Since I ask you to tell your story, I figured I should tell mine.In this episode, I share how I got here—from a guidance counselor's office at Georgia State, to technical writing, to falling in love with craft beer, to Monday Night Brewi...
3: Should You Post a Reel or a Photo? Here's How I Think About It
Not every post needs to be a Reel—but knowing when to use video versus photo can make a real difference in who sees your content and what they do with it.In this episode, I break down how to think strategically about format and share a s...
2: Hiring Help for Your Brewery Without a Budget
You can't be everywhere at once and honestly, you shouldn't try to be.In this episode, I'm talking about how to get your staff involved in capturing content so you're not the only one doing it. I share what I learned from trying to make ...
1: How to Create Fans of Your Brewery
What does it actually take to turn your Instagram followers into regulars—people who don't just like your posts but show up for you, again and again?In this first episode of Tapped In, I break down the seven stages of fan-building for br...