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Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams
Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans.
Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash, Crowns & Hops, Brick Store Pub, the Brewers Association, and The New Brewer.
Each episode breaks down brewery marketing strategy, social media content, and community-building tactics your team can actually use. Whether you're a solo owner posting from your phone or an in-house social media manager trying to build a content system that works, this show was made for you.
Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams
1: How to Create Fans of Your Brewery
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What does it actually take to turn your Instagram followers into regulars—people who don't just like your posts but show up for you, again and again?
In this first episode of Tapped In, I break down the seven stages of fan-building for breweries, inspired by Pat Flynn's Superfans and Kevin Kelly's concept of 1,000 True Fans.
In this episode:
- Why social media isn't about selling your product—and what it's actually for
- The seven stages of turning a follower into a regular
- How to speak the language of your customer (and where to find it)
- A simple Monday Night Brewing experiment that made customers feel seen
- Three practical steps to start building fans this week
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