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Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams
Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans.
Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash, Crowns & Hops, Brick Store Pub, the Brewers Association, and The New Brewer.
Each episode breaks down brewery marketing strategy, social media content, and community-building tactics your team can actually use. Whether you're a solo owner posting from your phone or an in-house social media manager trying to build a content system that works, this show was made for you.
Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams
2: Hiring Help for Your Brewery Without a Budget
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You can't be everywhere at once and honestly, you shouldn't try to be.
In this episode, I'm talking about how to get your staff involved in capturing content so you're not the only one doing it. I share what I learned from trying to make this work across three locations, why it usually fails, and what to do instead.
In this episode:
- Why asking your staff to "capture some content" doesn't work
- What to give them instead so you actually get usable content
- How the Taproom Capture System can help you build a content library without burning out
Resources mentioned: