Fitness Insights with Matt Robinson

How to Thrive in a Cost of Living Crisis

Matt Robinson Episode 275

Is the cost of living crisis holding your fitness business back? In this episode of Fitness Insights, Matt Robinson explores how to grow—even thrive—during tough economic times. Drawing from experience launching his PT business post-2008 recession, Matt shares why people still spend, how their buying psychology shifts, and how you can adapt your messaging, pricing, and service model to meet them where they are. If you’ve been wondering how to market, sell, or grow during uncertain times, this episode is the mindset shift and tactical toolkit you need.


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