
Fitness Insights with Matt Robinson
A fitness business podcast dedicated to sharing the insights and expertises of industry experts who have built the kind of Fitness Businesses you dream of running. The best fitness business resource for Personal Trainers, Coaches and Gym Owners.
Episodes
280 episodes
Add £1,000+ Recurring Revenue—Step by Step
Want to add an extra £1,000+ per month in recurring revenue to your fitness business—without burning out or guessing your way through it? In this episode of Fitness Insights, Matt Robinson lays out the exa...
•
Episode 280
•
51:33

The Marketing Trap That’s Killing Your Business
Are you stuck in the marketing grind—posting content, running promotions, offering free tasters—but still not getting the results you want? You’re not alone. In this episode of Fitness Insights, Matt Robinson breaks down th...
•
Episode 279
•
27:15

The Only Shortcut That Actually Works
Everyone’s in a rush—but what if your need for speed is exactly what’s holding you back? In this episode of Fitness Insights, Matt Robinson breaks down the hidden trap most coaches fall into: chasing shortcuts that skip the real learni...
•
Episode 278
•
18:53

3 Ways AI Will Disrupt The Fitness Industry
AI isn’t coming—it’s already here. In this episode of Fitness Insights, Matt Robinson breaks down three major ways AI is set to disrupt the fitness industry—and what smart coaches can do to stay ahead. From falli...
•
Episode 277
•
35:53

Should You Charge for Check-Ins?
How should you price your personal training service—especially when other coaches around you are charging differently? In this episode of Fitness Insights, Matt Robinson unpacks a common pricing dilemma and expla...
•
Episode 276
•
22:11

How to Thrive in a Cost of Living Crisis
Is the cost of living crisis holding your fitness business back? In this episode of Fitness Insights, Matt Robinson explores how to grow—even thrive—during tough economic times. Drawing from experience launching his PT business post-20...
•
Episode 275
•
34:24

Stuck? This Shift Changes Everything
Feeling stuck in your fitness business—even though you’re fully booked? You’re not alone. In this episode of Fitness Insights, Matt dives into the common “growth ceiling” many PTs hit after they’ve built a solid client base. <...
•
Episode 274
•
38:44

The 3 Stages of Fitness Business Growth
In this episode of Fitness Insights, Matt breaks down the 3 essential stages of fitness business growth—and why trying to copy your favourite mentor’s current model might be holding you back. Using “time off” as a ...
•
Episode 273
•
39:50

My Journey from Fitness Business Struggles to Success
In this episode, I open up about my personal journey in the fitness industry—from my uncertain beginnings right after university to the breakthrough moments that transformed my career. I share the highs, the lows, the lessons learne...
•
Episode 272
•
43:24

Why People Aren't Buying: Unlocking the Buyer’s Journey
In this episode of Fitness Insights, host Matt Robinson dives deep into the buyer’s journey and reveals how strategic content and digital assets can turn curious prospects into loyal clients. Learn how to make your audience...
•
Episode 271
•
34:42

9 No-Brainer (FREE) Lead Gen Opportunities
In this episode of Fitness Insights, host Matt Robinson reveals nine no-brainer lead generation strategies that you can use every month to keep your fitness business thriving. Learn how to optimise your Google pr...
•
Episode 270
•
32:14

Fitness' Dirty Secret: The High-Ticket Lie (Exposed)
In this episode, host Matt Robinson exposes the high-ticket lie in the fitness industry. Dive in as he dismantles the hype around overpriced coaching packages and reveals why simply repackaging your standard services won’t cut it. Discover the ...
•
Episode 269
•
42:59

The 14-Day Business Overhaul: This Simple System Helped One Coach Sign 7 Clients, FAST!
In this episode of Fitness Insights, we dive into a real-life case study featuring Dean—a personal trainer who transformed his business in just 14 days. Discover how Dean boosted his recurring revenue by over £1,500 through...
•
Episode 268
•
36:54

The 'Gym Floor Fallacy' - What The 'Gurus' Are Missing...
this episode of Fitness Insights, Matt Robinson dismantles “The Gym Floor Fallacy” and challenges the notion that in-person coaching is a dead end. Discover why you don’t have to ditch the gym floor to build a profitable, low-str...
•
Episode 267
•
32:20

The £60k+ Fitness Formula
Unlock the secret to a high profit, low stress fitness business in this episode of Fitness Insights! Join host Matt Robinson as he breaks down his proven £60K+ Fitness Formula—a step-by-step blueprint that helps you hit 5K+ monthly rev...
•
Episode 266
•
33:46

More Leads, More Clients: The Lead Gen System That Actually Works
Most fitness coaches don’t have a lead generation problem—they have a traffic problem. They rely on random Instagram posts, word-of-mouth, or gym walk-ins, hoping leads just ‘show up.’ But when the DMs dry up and the referrals stop, they...
•
Episode 265
•
43:10

The Secret to Out-Sized Results
This episode discusses the mentality of people who succeed and break the mould of what most people do within an industry, or society. These people have a way of thinking that makes them part of the 1% who have a mental framework that sets them ...
•
Episode 264
•
25:17

The Tables Are Turned on Matt!
This episode is an interview I did with Alex Lenkowski from The Lenko Show recently, where we discussed all sorts of things relating to business, life, parenting, problem-solving, and more!---------To catch all episodes, make sure yo...
•
Episode 263
•
2:09:49

Build Success Recipes With This Simple Technique
Knowing how to think is a superpower. Being able to help your clients think more clearly through your coaching makes you unstoppable! In this episode I discuss a key mental model I use frequently to support my own way of thinking and the way I ...
•
Episode 262
•
15:00

How To Use Fitness Trends To Your Advantage
Fitness Trends come and go, so knowing which to pay attention to, and which to ignore, is a great skill to master. In this episode I uncover the best strategy for understanding which trends will matter to you and I also reveal a trend that no o...
•
Episode 261
•
26:10

How We're Going To Change The Fitness Industry
The Fitness Industry will always change and my vision is to play a big part in the positive changes that take place. In this episode I outline the current challenges we face in the industry, how we can overcome them, and the challenge I've set ...
•
Episode 260
•
41:28

The Framework for Endless Leads and Sales Success
Most lead generation problems can be fixed using this one simple framework that is designed to bring your Marketing, Lead Generation & Sales together into one cohesive system.It's a simple framework that's easy to implement in your ...
•
Episode 259
•
40:04

Never Struggle for Clients Again!
There's a type of client that is willing to spend 200% more money with you and will have a retention rate that is 37% longer than any other type of client.This episode reveals who that type of client is and how you can attract them on a...
•
Episode 258
•
41:42

Get Ahead In 2025 With These Two Skills...
Get ahead in 2025 by mastering a couple of skill that will transform how you feel about selling and the results you see from your sales process.Most Personal Trainers and Fitness Businesses are only converting about 20-30% of their cons...
•
Episode 257
•
34:39

Merry Christmas - The Push vs. Pull Conundrum
Merry Christmas! This short episode covers one of the biggest frustrations you'll likely face as a business owner and how to handle it. It has been raised as a common issue in the recent business reviews I've been doing with clients and I wante...
•
Episode 256
•
11:05
