Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Episodes
306 episodes
Your Fitness Business Is Bleeding Money
Most fitness businesses are leaking money every single month — and the worst part is, most coaches don’t even realise it’s happening. In this episode of Fitness Business Insights with Matt Robinson, I break down the 3 core leaks...
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Episode 306
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22:59
Fitness Lead Generation in 2026 (The 3-Part System You Need)
Lead generation is one of the most misunderstood topics in the fitness industry — and in 2026, the coaches who win will be the ones who finally understand what it actually is.In this episode of Fitness Business In...
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Episode 305
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28:02
The Skill You Built in Fitness That Can Transform Your Business
In this episode of Fitness Business Insights with Matt Robinson, I explain why you’re far more suited to running a successful fitness business than you probably give yourself credit for.We dig into your hidden supe...
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Episode 304
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24:47
The 3 Types of Fitness Coaches I Work With (And How They Grow)
Ever wondered what it’s really like to work with a business coach? In this episode of Fitness Business Insights with Matt Robinson, I lift the lid on what happens behind the scenes, sharing the three main types of coaches I work with, ...
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Episode 303
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44:35
How to Raise Your Prices Without Losing Any Clients
Raising your prices is one of the fastest ways to grow your profit but it’s also one of the scariest moves a coach can make.In this episode of Fitness Business Insights with Matt Robinson, I share the exact three-step system<...
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Episode 302
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25:10
The Future of Fitness: 2026 and Beyond (What Coaches Need to Know Now)
In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves.Using current UK and gl...
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Episode 301
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34:52
How to End the Year Strong & Start 2026 Ahead
The end of the year doesn’t have to mean slowing down your business. In this special festive episode of Fitness Business Insights with Matt Robinson, I share four key areas to focus on right now so you can finish 2025 strong and...
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Episode 300
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29:07
How to Use AI Without Overwhelm (The 3 Rules That Actually Work)
AI can feel overwhelming — new tools, new trends, and constant hype. But in this episode of Fitness Business Insights with Matt Robinson, I simplify everything down to three clear ways personal trainers can use AI to grow their ...
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Episode 299
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44:22
The Thinking Tools That Separate Good Coaches from Great Ones
In this episode of Fitness Business Insights with Matt Robinson, I share two of the powerful mental models I recently taught at my private client event — Reverse Benchmarking and Feedback Loops.You’ll le...
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Episode 298
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37:19
Why 90% of PTs Market Their Business Wrong (And How to Fix It)
Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong w...
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Episode 297
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42:26
The One Advantage AI Can’t Steal From You
AI can generate workouts, write macros, and even answer client questions but there’s one advantage it will never be able to steal from you: human-first service.In this solo episode of Fitness Business Insights with ...
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Episode 296
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43:48
Are You Misreading The Fitness Market?
In this solo episode of Fitness Business Insights with Matt Robinson, I unpack one of the biggest mistakes personal trainers make: misreading their market.Too many coaches assume they know what clients want—but end up...
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Episode 295
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34:16
Fitness Coaching is Dying
In this solo episode of Fitness Business Insights with Matt Robinson, I tackle the viral claim that “fitness coaching is dying.”Spoiler: it’s not. But parts of the industry will disappear.We...
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Episode 294
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31:28
How to Build Online Clients Without Going Fully Online
In this solo episode of Fitness Business Insights with Matt Robinson, I unpack a growing trend in the coaching industry: trainers who want some online clients for flexibility and extra income — but don’t want to go fully online or post...
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Episode 293
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43:51
Matt...Like You've Never Heard Him Before
In this unique episode of Fitness Business Insights with Matt Robinson, I share a full interview I recently recorded for the new podcast Make Life Better by Design, hosted by my long-time PT client and former architect, Kevin ...
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Episode 292
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53:12
The 4 Money Milestones Every Coach Needs to Hit
In this solo episode of Fitness Business Insights with Matt Robinson, we break down the four key money milestones that personal trainers and fitness coaches need to aim for — and how to actually reach them.Fo...
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Episode 291
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52:49
Fix These Mistakes Before You Launch Your PT Offer
In this solo episode, Matt builds on last week’s popular interview and goes deeper into what happens after you’ve launched your front-end offer.Because having a working offer is only the beginning. If you want your fi...
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Episode 290
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46:12
Matt Gets Interviewed About One of His Key Systems
In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos.Together, they ...
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Episode 289
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39:43
The Accountability Illusion: Why Most Coaches Get It Wrong
In this solo episode of Fitness Business Insights with Matt Robinson, I unpack the accountability illusion. A trap that many coaches fall into when they confuse tracking with real coaching.You’ll learn how to...
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Episode 288
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27:08
Nail Tough Client Conversations (Without Losing Business)
Coaching Reframe for Fewer Client Headaches🎙️ Episode SummaryIn this episode of Fitness Business Insights with Matt Robinson, I unpack a simple yet powerful coaching reframe that can save you from unnecessar...
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Episode 287
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31:27
This Positive Behaviour Is Ruining Your Progress
In this episode of Fitness Insights, Matt challenges one of the industry’s most accepted beliefs: that more learning automatically leads to more progress.If you’ve ever found yourself endlessly consuming courses, book...
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Episode 286
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34:03
The 7/11/4 Framework for Getting In-Person & Online Clients
If you’re posting on social media regularly but still struggling to turn followers into paying clients, this episode will shift your entire approach.In this episode of Fitness Insights, Matt Robinson breaks down the real purp...
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Episode 285
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47:15
Think Better. Solve Faster. Grow Smarter.
Every successful business owner eventually realises it’s not just about having the right answer, it’s about having the right way of thinking. In this powerful episode of Fitness Insights, Matt Robinson shares two u...
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Episode 284
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36:41
The 5-Part Formula for Fitness Business Growth
When you’re aiming for big business growth but don’t know where to place your energy, it’s easy to spin your wheels. In this episode of Fitness Insights, Matt Robinson simplifies the chaos with 5 key focus areas that every fitne...
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Episode 283
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38:25