Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Episodes
328 episodes
The Two Levels of PT Business Intelligence
Most PTs think business intelligence is just tracking revenue. But that's not the case.Real business intelligence answers two questions: What's actually creating my results? And how do I use that to scale without adding hour...
How to Get Your Paid Pipeline Live (And Selling) in 30 Days
Most PTs understand the Paid Pipeline concept. They know why free decisions don't work. They know what needs to change.But knowing and doing are two different things.In this episode, I walk you through exactly how to take...
How the Best PTs Structure Their Entire Business
Most PTs are stuck because they're missing structure. They've got good coaching skills. They know how to deliver results. But their business feels chaotic: inconsistent leads, unpredictable revenue, no clear next step.The difference betw...
Beyond 1:1 PT - Andrea's Smart Shift to Profitable Group Coaching
Most PTs think the only way to scale is to add more 1:1 clients. Andrea Lea thought the same thing until burnout forced her to rethink everything.In this episode, Andrea shares her journey from coaching 'anyone and everyone' to building ...
Why PTs Hit the £2k Ceiling (And How to Break It)
Most PTs think they're stuck at £2k because they're not good enough at closing. They're wrong.The real reason? Their pipeline is broken. They're running free taster sessions, getting zero sign-ups, and then wondering why conversion feels...
How to Get PT Clients Without Free Consultations - The Paid Pipeline
>>Book your free Business Breakthrough Call HERE Most personal trainers on a gym floor are doing their marketing, lead generation, an...
You Don’t Need £10k Months. You Need a Money System
So many personal trainers are chasing £10k months like it’s the finish line.But most of the stress in your business doesn’t come from “not earning enough”… it comes from not having a system for the money you alre...
Escaping The Fitness Matrix: Tashan’s Playbook for Doing Fitness Differently
Most coaches don’t realise they’re trapped in The Fitness Matrix.They copy what everyone else is doing, chase the same tactics, and end up building a business (and service) that doesn’t even fit who they are.
How to Convert the People Who’ve Been Watching You for Months
In this episode of Fitness Business Insights with Matt Robinson, we tackle one of the most frustrating problems in the fitness industry:People know what a personal trainer is. Many of them know they’d benefit from coa...
Stop Chasing Free Leads (You’re Playing the Wrong Game)
In this episode of Fitness Business Insights with Matt Robinson, I share a simple story about getting my car tyres replaced and why it perfectly explains how most fitness professionals completely misunderstand lead generation.
Good News: Competition Just Got Easier for Personal Trainers
Everyone says competition in the fitness industry is getting worse.The data says otherwise.In this episode of Fitness Business Insights, I break down the latest UK fitness industry numbers and reveal...
Carly Killen: Building a Fitness Career That Actually Fits Your Life
In this episode of Fitness Business Insights with Matt Robinson, I’m joined by Carly Killen to explore what happens when the traditional fitness career path no longer fits.Carly’s journey spans working as an NH...
What the Latest Fitness Industry Data Reveals About Your Next Clients
In this episode of Fitness Business Insights with Matt Robinson, I break down the latest fitness industry data and explain what it actually means for personal trainers, coaches, and gym-based fitness businesses.Most c...
He Slapped Me Across the Face: A Brutal Lesson in Fitness Business Survival
In this episode of Fitness Business Insights with Matt Robinson, I share a real (and slightly unbelievable) story from my time as a commercial gym PT. A moment where another trainer literally slapped me across the face.
86% of PTs Quit in 2 Years: Here’s the System Keeping You Trapped
In this episode of Fitness Business Insights with Matt Robinson, I share a very different kind of episode, a mini manifesto.Over Christmas and New Year I revisited a concept I first wrote in 2024: The Fitness Matri...
She Had No Clients, No Experience and No Members in Her Gym. Now She Earns £13k More Than Her Old Salary (Sam Rice’s Story)
In this interview episode of Fitness Business Insights with Matt Robinson, I sit down with Sam Rice. A coach who changed careers after 25 years in retail and built a strong in-person PT business in under two years, withou...
Never Struggle for Clients Again (The 3 Buckets Every PT Needs)
Most personal trainers don’t struggle because they lack effort. They struggle because they don’t have a system for attracting and keeping the right clients.In this episode of Fitness Business Insights with Matt Robi...
The January Rush Fallacy: Why Gym Floors Are Busy But PT Diaries Aren’t
Every January, gyms fill up… but most personal trainers don’t see the surge in clients they expect. So what’s really going on?In this episode of Fitness Business Insights with Matt Robinson, I unpack what I call the <...
The Biggest Business Mistake Fitness Coaches Keep Making
Most fitness business owners work incredibly hard… yet still feel financially stressed. In this episode of Fitness Business Insights with Matt Robinson, I break down what I believe is one of the biggest business mistakes coaches mak...
The Coaching Standards Panel Interview Matt
In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thr...
Why You Feel Behind Even When Your Business Is Growing
Coaches expect their businesses to grow every year and that’s a great expectation. But today, most PTs are judging their progress against skewed, unrealistic standards set by highlight-reel success stories and the 0.1% of people who “10x...
The Fitness Contradiction: Why Coaches Are More Confused Than Ever
The fitness industry has never been louder… or more confusing. Coaches are bombarded with contradictory advice every single day — often from the same people. One reel tells you to reply instantly if you want more sales. The next one tell...
Your Fitness Business Is Bleeding Money
Most fitness businesses are leaking money every single month — and the worst part is, most coaches don’t even realise it’s happening. In this episode of Fitness Business Insights with Matt Robinson, I break down the 3 core leaks...
Fitness Lead Generation in 2026 (The 3-Part System You Need)
Lead generation is one of the most misunderstood topics in the fitness industry — and in 2026, the coaches who win will be the ones who finally understand what it actually is.In this episode of Fitness Business In...
The Skill You Built in Fitness That Can Transform Your Business
In this episode of Fitness Business Insights with Matt Robinson, I explain why you’re far more suited to running a successful fitness business than you probably give yourself credit for.We dig into your hidden supe...