Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Episodes
291 episodes
The 4 Money Milestones Every Coach Needs to Hit
In this solo episode of Fitness Business Insights with Matt Robinson, we break down the four key money milestones that personal trainers and fitness coaches need to aim for — and how to actually reach them.Fo...
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Episode 291
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52:49
Fix These Mistakes Before You Launch Your PT Offer
In this solo episode, Matt builds on last week’s popular interview and goes deeper into what happens after you’ve launched your front-end offer.Because having a working offer is only the beginning. If you want your fi...
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Episode 290
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46:12
Matt Gets Interviewed About One of His Key Systems
In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos.Together, they ...
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Episode 289
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39:43
The Accountability Illusion: Why Most Coaches Get It Wrong
In this solo episode of Fitness Business Insights with Matt Robinson, I unpack the accountability illusion. A trap that many coaches fall into when they confuse tracking with real coaching.You’ll learn how to...
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Episode 288
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27:08
Nail Tough Client Conversations (Without Losing Business)
Coaching Reframe for Fewer Client Headaches🎙️ Episode SummaryIn this episode of Fitness Business Insights with Matt Robinson, I unpack a simple yet powerful coaching reframe that can save you from unnecessar...
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Episode 287
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31:27
This Positive Behaviour Is Ruining Your Progress
In this episode of Fitness Insights, Matt challenges one of the industry’s most accepted beliefs: that more learning automatically leads to more progress.If you’ve ever found yourself endlessly consuming courses, book...
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Episode 286
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34:03
The 7/11/4 Framework for Getting In-Person & Online Clients
If you’re posting on social media regularly but still struggling to turn followers into paying clients, this episode will shift your entire approach.In this episode of Fitness Insights, Matt Robinson breaks down the real purp...
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Episode 285
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47:15
Think Better. Solve Faster. Grow Smarter.
Every successful business owner eventually realises it’s not just about having the right answer, it’s about having the right way of thinking. In this powerful episode of Fitness Insights, Matt Robinson shares two u...
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Episode 284
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36:41
The 5-Part Formula for Fitness Business Growth
When you’re aiming for big business growth but don’t know where to place your energy, it’s easy to spin your wheels. In this episode of Fitness Insights, Matt Robinson simplifies the chaos with 5 key focus areas that every fitne...
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Episode 283
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38:25
3 Moves to Make When Business Slows Down
Every fitness business goes through quieter periods—but the coaches who grow long-term are the ones who know how to use that time wisely. In this episode of Fitness Insights, Matt Robinson shares 3 smart focus areas to ...
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Episode 282
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19:04
How to Build a Business That Actually Works for You
In this episode of Fitness Insights, Matt Robinson connects the dots between five powerful principles that have shaped how top fitness professionals grow, scale, and future-proof their businesses.These aren’t just standalone strategies—t...
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Episode 281
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37:28
Add £1,000+ Recurring Revenue—Step by Step
Want to add an extra £1,000+ per month in recurring revenue to your fitness business—without burning out or guessing your way through it? In this episode of Fitness Insights, Matt Robinson lays out the exa...
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Episode 280
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51:33
The Marketing Trap That’s Killing Your Business
Are you stuck in the marketing grind—posting content, running promotions, offering free tasters—but still not getting the results you want? You’re not alone. In this episode of Fitness Insights, Matt Robinson breaks down th...
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Episode 279
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27:15
The Only Shortcut That Actually Works
Everyone’s in a rush—but what if your need for speed is exactly what’s holding you back? In this episode of Fitness Insights, Matt Robinson breaks down the hidden trap most coaches fall into: chasing shortcuts that skip the real learni...
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Episode 278
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18:53
3 Ways AI Will Disrupt The Fitness Industry
AI isn’t coming—it’s already here. In this episode of Fitness Insights, Matt Robinson breaks down three major ways AI is set to disrupt the fitness industry—and what smart coaches can do to stay ahead. From falli...
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Episode 277
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35:53
Should You Charge for Check-Ins?
How should you price your personal training service—especially when other coaches around you are charging differently? In this episode of Fitness Insights, Matt Robinson unpacks a common pricing dilemma and expla...
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Episode 276
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22:11
How to Thrive in a Cost of Living Crisis
Is the cost of living crisis holding your fitness business back? In this episode of Fitness Insights, Matt Robinson explores how to grow—even thrive—during tough economic times. Drawing from experience launching his PT business post-20...
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Episode 275
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34:24
Stuck? This Shift Changes Everything
Feeling stuck in your fitness business—even though you’re fully booked? You’re not alone. In this episode of Fitness Insights, Matt dives into the common “growth ceiling” many PTs hit after they’ve built a solid client base. <...
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Episode 274
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38:44
The 3 Stages of Fitness Business Growth
In this episode of Fitness Insights, Matt breaks down the 3 essential stages of fitness business growth—and why trying to copy your favourite mentor’s current model might be holding you back. Using “time off” as a ...
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Episode 273
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39:50
My Journey from Fitness Business Struggles to Success
In this episode, I open up about my personal journey in the fitness industry—from my uncertain beginnings right after university to the breakthrough moments that transformed my career. I share the highs, the lows, the lessons learne...
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Episode 272
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43:24
Why People Aren't Buying: Unlocking the Buyer’s Journey
In this episode of Fitness Insights, host Matt Robinson dives deep into the buyer’s journey and reveals how strategic content and digital assets can turn curious prospects into loyal clients. Learn how to make your audience...
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Episode 271
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34:42
9 No-Brainer (FREE) Lead Gen Opportunities
In this episode of Fitness Insights, host Matt Robinson reveals nine no-brainer lead generation strategies that you can use every month to keep your fitness business thriving. Learn how to optimise your Google pr...
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Episode 270
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32:14
Fitness' Dirty Secret: The High-Ticket Lie (Exposed)
In this episode, host Matt Robinson exposes the high-ticket lie in the fitness industry. Dive in as he dismantles the hype around overpriced coaching packages and reveals why simply repackaging your standard services won’t cut it. Discover the ...
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Episode 269
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42:59
The 14-Day Business Overhaul: This Simple System Helped One Coach Sign 7 Clients, FAST!
In this episode of Fitness Insights, we dive into a real-life case study featuring Dean—a personal trainer who transformed his business in just 14 days. Discover how Dean boosted his recurring revenue by over £1,500 through...
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Episode 268
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36:54
The 'Gym Floor Fallacy' - What The 'Gurus' Are Missing...
this episode of Fitness Insights, Matt Robinson dismantles “The Gym Floor Fallacy” and challenges the notion that in-person coaching is a dead end. Discover why you don’t have to ditch the gym floor to build a profitable, low-str...
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Episode 267
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32:20