Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Episodes
335 episodes
3 Things I Learned at the UK's Biggest Fitness Event
Every year, Elevate brings together the biggest names in the UK fitness industry. This year, I attended and came back with three insights that every in-person PT and coach needs to hear.Some of what I saw might surprise you. Some of it w...
From Rock Bottom to £7k a Month: Dean Foley's Story
Dean Foley spent years being told the same thing every other PT gets told. Go online. Scale. Get off the gym floor.So he tried it. Two years of cold DMs, content he didn't enjoy, and a business model that never felt right. And then 2024 ...
I Wasted £3k on This...
If you've invested in business coaching before and it didn't deliver, you're not alone. And it probably wasn't your fault.In this episode, Matt Robinson shares his own experience of paying £3,000 for a coaching program that turned out to...
The Two Hours That Will Make or Break Your Business
Most personal trainers are sitting on hidden time they don't even realise they have and it could be the difference between a business that grows and one that stays stuck.In this episode of the Fitness Business Insights Podcast, Matt walk...
8 Questions Every PT Should Be Asking Right Now
We're approaching the halfway point of the year and if you haven't stopped to check in with yourself and your business yet, now is the time.In this episode, Matt Robinson walks you through a structured mid-year review designed specifical...
How Chris Went from ZERO Clients to a Full House in Months
This episode contains an interview with York-based PT Chris Mair about rebuilding his business after relocating, going from zero clients in a new JD Gym to 18 direct-debit clients (21 including three in his front-end offer) and nearing full boo...
Your Biggest Business Bottleneck
Most fitness business owners share the same bottleneck: the operator. Because you’re often the founder, marketer, CFO, and coach, your business can’t grow beyond your own capacity, skills, and decision-making. This episode reframes ...
The Two Levels of PT Business Intelligence
Most PTs think business intelligence is just tracking revenue. But that's not the case.Real business intelligence answers two questions: What's actually creating my results? And how do I use that to scale without adding hour...
How to Get Your Paid Pipeline Live (And Selling) in 30 Days
Most PTs understand the Paid Pipeline concept. They know why free decisions don't work. They know what needs to change.But knowing and doing are two different things.In this episode, I walk you through exactly how to take...
How the Best PTs Structure Their Entire Business
Most PTs are stuck because they're missing structure. They've got good coaching skills. They know how to deliver results. But their business feels chaotic: inconsistent leads, unpredictable revenue, no clear next step.The difference betw...
Beyond 1:1 PT - Andrea's Smart Shift to Profitable Group Coaching
Most PTs think the only way to scale is to add more 1:1 clients. Andrea Lea thought the same thing until burnout forced her to rethink everything.In this episode, Andrea shares her journey from coaching 'anyone and everyone' to building ...
Why PTs Hit the £2k Ceiling (And How to Break It)
Most PTs think they're stuck at £2k because they're not good enough at closing. They're wrong.The real reason? Their pipeline is broken. They're running free taster sessions, getting zero sign-ups, and then wondering why conversion feels...
How to Get PT Clients Without Free Consultations - The Paid Pipeline
>>Book your free Business Breakthrough Call HERE Most personal trainers on a gym floor are doing their marketing, lead generation, an...
You Don’t Need £10k Months. You Need a Money System
So many personal trainers are chasing £10k months like it’s the finish line.But most of the stress in your business doesn’t come from “not earning enough”… it comes from not having a system for the money you alre...
Escaping The Fitness Matrix: Tashan’s Playbook for Doing Fitness Differently
Most coaches don’t realise they’re trapped in The Fitness Matrix.They copy what everyone else is doing, chase the same tactics, and end up building a business (and service) that doesn’t even fit who they are.
How to Convert the People Who’ve Been Watching You for Months
In this episode of Fitness Business Insights with Matt Robinson, we tackle one of the most frustrating problems in the fitness industry:People know what a personal trainer is. Many of them know they’d benefit from coa...
Stop Chasing Free Leads (You’re Playing the Wrong Game)
In this episode of Fitness Business Insights with Matt Robinson, I share a simple story about getting my car tyres replaced and why it perfectly explains how most fitness professionals completely misunderstand lead generation.
Good News: Competition Just Got Easier for Personal Trainers
Everyone says competition in the fitness industry is getting worse.The data says otherwise.In this episode of Fitness Business Insights, I break down the latest UK fitness industry numbers and reveal...
Carly Killen: Building a Fitness Career That Actually Fits Your Life
In this episode of Fitness Business Insights with Matt Robinson, I’m joined by Carly Killen to explore what happens when the traditional fitness career path no longer fits.Carly’s journey spans working as an NH...
What the Latest Fitness Industry Data Reveals About Your Next Clients
In this episode of Fitness Business Insights with Matt Robinson, I break down the latest fitness industry data and explain what it actually means for personal trainers, coaches, and gym-based fitness businesses.Most c...
He Slapped Me Across the Face: A Brutal Lesson in Fitness Business Survival
In this episode of Fitness Business Insights with Matt Robinson, I share a real (and slightly unbelievable) story from my time as a commercial gym PT. A moment where another trainer literally slapped me across the face.
86% of PTs Quit in 2 Years: Here’s the System Keeping You Trapped
In this episode of Fitness Business Insights with Matt Robinson, I share a very different kind of episode, a mini manifesto.Over Christmas and New Year I revisited a concept I first wrote in 2024: The Fitness Matri...
She Had No Clients, No Experience and No Members in Her Gym. Now She Earns £13k More Than Her Old Salary (Sam Rice’s Story)
In this interview episode of Fitness Business Insights with Matt Robinson, I sit down with Sam Rice. A coach who changed careers after 25 years in retail and built a strong in-person PT business in under two years, withou...
Never Struggle for Clients Again (The 3 Buckets Every PT Needs)
Most personal trainers don’t struggle because they lack effort. They struggle because they don’t have a system for attracting and keeping the right clients.In this episode of Fitness Business Insights with Matt Robi...
The January Rush Fallacy: Why Gym Floors Are Busy But PT Diaries Aren’t
Every January, gyms fill up… but most personal trainers don’t see the surge in clients they expect. So what’s really going on?In this episode of Fitness Business Insights with Matt Robinson, I unpack what I call the <...