Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Episodes
321 episodes
Escaping The Fitness Matrix: Tashan’s Playbook for Doing Fitness Differently
Most coaches don’t realise they’re trapped in The Fitness Matrix.They copy what everyone else is doing, chase the same tactics, and end up building a business (and service) that doesn’t even fit who they are.
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Episode 319
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43:25
How to Convert the People Who’ve Been Watching You for Months
In this episode of Fitness Business Insights with Matt Robinson, we tackle one of the most frustrating problems in the fitness industry:People know what a personal trainer is. Many of them know they’d benefit from coa...
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Episode 318
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41:10
Stop Chasing Free Leads (You’re Playing the Wrong Game)
In this episode of Fitness Business Insights with Matt Robinson, I share a simple story about getting my car tyres replaced and why it perfectly explains how most fitness professionals completely misunderstand lead generation.
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Episode 317
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39:32
Good News: Competition Just Got Easier for Personal Trainers
Everyone says competition in the fitness industry is getting worse.The data says otherwise.In this episode of Fitness Business Insights, I break down the latest UK fitness industry numbers and reveal...
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Episode 316
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40:58
Carly Killen: Building a Fitness Career That Actually Fits Your Life
In this episode of Fitness Business Insights with Matt Robinson, I’m joined by Carly Killen to explore what happens when the traditional fitness career path no longer fits.Carly’s journey spans working as an NH...
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Episode 315
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1:07:34
What the Latest Fitness Industry Data Reveals About Your Next Clients
In this episode of Fitness Business Insights with Matt Robinson, I break down the latest fitness industry data and explain what it actually means for personal trainers, coaches, and gym-based fitness businesses.Most c...
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Episode 314
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30:30
He Slapped Me Across the Face: A Brutal Lesson in Fitness Business Survival
In this episode of Fitness Business Insights with Matt Robinson, I share a real (and slightly unbelievable) story from my time as a commercial gym PT. A moment where another trainer literally slapped me across the face.
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Episode 313
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36:21
86% of PTs Quit in 2 Years: Here’s the System Keeping You Trapped
In this episode of Fitness Business Insights with Matt Robinson, I share a very different kind of episode, a mini manifesto.Over Christmas and New Year I revisited a concept I first wrote in 2024: The Fitness Matri...
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Episode 312
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45:40
She Had No Clients, No Experience and No Members in Her Gym. Now She Earns £13k More Than Her Old Salary (Sam Rice’s Story)
In this interview episode of Fitness Business Insights with Matt Robinson, I sit down with Sam Rice. A coach who changed careers after 25 years in retail and built a strong in-person PT business in under two years, withou...
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Episode 311
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57:55
Never Struggle for Clients Again (The 3 Buckets Every PT Needs)
Most personal trainers don’t struggle because they lack effort. They struggle because they don’t have a system for attracting and keeping the right clients.In this episode of Fitness Business Insights with Matt Robi...
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Episode 310
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43:30
The January Rush Fallacy: Why Gym Floors Are Busy But PT Diaries Aren’t
Every January, gyms fill up… but most personal trainers don’t see the surge in clients they expect. So what’s really going on?In this episode of Fitness Business Insights with Matt Robinson, I unpack what I call the <...
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Episode 309
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44:04
The Biggest Business Mistake Fitness Coaches Keep Making
Most fitness business owners work incredibly hard… yet still feel financially stressed. In this episode of Fitness Business Insights with Matt Robinson, I break down what I believe is one of the biggest business mistakes coaches mak...
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Episode 308
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37:26
The Coaching Standards Panel Interview Matt
In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thr...
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Episode 307
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1:01:13
Why You Feel Behind Even When Your Business Is Growing
Coaches expect their businesses to grow every year and that’s a great expectation. But today, most PTs are judging their progress against skewed, unrealistic standards set by highlight-reel success stories and the 0.1% of people who “10x...
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Episode 307
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31:08
The Fitness Contradiction: Why Coaches Are More Confused Than Ever
The fitness industry has never been louder… or more confusing. Coaches are bombarded with contradictory advice every single day — often from the same people. One reel tells you to reply instantly if you want more sales. The next one tell...
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Episode 306
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39:13
Your Fitness Business Is Bleeding Money
Most fitness businesses are leaking money every single month — and the worst part is, most coaches don’t even realise it’s happening. In this episode of Fitness Business Insights with Matt Robinson, I break down the 3 core leaks...
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Episode 306
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22:59
Fitness Lead Generation in 2026 (The 3-Part System You Need)
Lead generation is one of the most misunderstood topics in the fitness industry — and in 2026, the coaches who win will be the ones who finally understand what it actually is.In this episode of Fitness Business In...
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Episode 305
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28:02
The Skill You Built in Fitness That Can Transform Your Business
In this episode of Fitness Business Insights with Matt Robinson, I explain why you’re far more suited to running a successful fitness business than you probably give yourself credit for.We dig into your hidden supe...
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Episode 304
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24:47
The 3 Types of Fitness Coaches I Work With (And How They Grow)
Ever wondered what it’s really like to work with a business coach? In this episode of Fitness Business Insights with Matt Robinson, I lift the lid on what happens behind the scenes, sharing the three main types of coaches I work with, ...
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Episode 303
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44:35
How to Raise Your Prices Without Losing Any Clients
Raising your prices is one of the fastest ways to grow your profit but it’s also one of the scariest moves a coach can make.In this episode of Fitness Business Insights with Matt Robinson, I share the exact three-step system<...
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Episode 302
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25:10
The Future of Fitness: 2026 and Beyond (What Coaches Need to Know Now)
In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves.Using current UK and gl...
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Episode 301
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34:52
How to End the Year Strong & Start 2026 Ahead
The end of the year doesn’t have to mean slowing down your business. In this special festive episode of Fitness Business Insights with Matt Robinson, I share four key areas to focus on right now so you can finish 2025 strong and...
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Episode 300
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29:07
How to Use AI Without Overwhelm (The 3 Rules That Actually Work)
AI can feel overwhelming — new tools, new trends, and constant hype. But in this episode of Fitness Business Insights with Matt Robinson, I simplify everything down to three clear ways personal trainers can use AI to grow their ...
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Episode 299
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44:22
The Thinking Tools That Separate Good Coaches from Great Ones
In this episode of Fitness Business Insights with Matt Robinson, I share two of the powerful mental models I recently taught at my private client event — Reverse Benchmarking and Feedback Loops.You’ll le...
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Episode 298
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37:19
Why 90% of PTs Market Their Business Wrong (And How to Fix It)
Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong w...
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Episode 297
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42:26