Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Episodes
348 episodes
Grow Your PT Business by Promoting Less (Sometimes)
Most personal trainers have the same problem with promoting themselves.They know they should be doing it. They don't want to come across as pushy. So they end up doing almost none of it, all year round, and then wonder why the business f...
27 Years of Personal Training Advice in 40 Minutes
Between us, James and I have spent 27 years working in the fitness industry.So for this episode, we decided to try and condense as much of that experience as possible into 40 minutes.We each brought five lessons to the table. No i...
Nobody Notices When It Goes Wrong
Nobody asks why you haven't signed a client this month.Nobody notices that three have just left. Nobody tells you your prices haven't moved in four years. Nobody points out that you stopped marketing the minute you got busy. And nobody k...
The Loyalty Ladder: How to Keep Clients for Years, Not Months
Slight change this week. I'm sharing something that hasn't gone live anywhere else yet.This is a full training I recorded for Fitness OS, the second in a set of master resources we're building. The video version isn't out yet. You're get...
Paul Mutlow Interview
Paul phoned the course provider to ask if he was too old to become a personal trainer. He was in his late thirties at the time.He's now 51, working full time as a PT, with a target market of 40 plus who specifically want someone with a b...
10 PT Clients in 90 Days: Starting From Zero
What would you do if tomorrow you had no clients, no testimonials, no social media following, no website and no email list?Just your PT qualification, your experience and access to a gym floor.In this episode, James and I set ours...
This Beats ANY Niche
You’ve probably been told at some point that you need to find your niche.But I think there’s something more important that most Personal Trainers barely think about at all:Your marketplace.In this episode, I explain the dif...
Ready for the September Rush?
A client asked me recently what the ones hitting six, seven and eight grand a month are doing that he isn't.The answer was short. They're unreasonably consistent.That's really what this episode is about. September is the second bu...
Fitness Business Lessons from Mickey Mouse
I went to Disneyland with my family and came back with a notebook full of business lessons.I'll be honest, I wasn't that bothered about going the first time. That was 2019. We've now been three times, and each visit has been longer and m...
How to Do Online Coaching Properly with Ajay Sidhu
Most people think online coaching means a laptop, a beach, and total flexibility. Ajay Sidhu is here to tell you that's not even close to reality.Ajay works full-time as an online coach, managing 60+ clients at once, delivering body tran...
5 Ways My Clients Are Getting PT Clients Right Now
Getting leads and getting clients are not the same thing. Some lead sources convert brilliantly. Others barely convert at all. In this episode, Matt Robinson breaks down five methods he's currently seeing work for the PTs and fitness business o...
Your Business Can't Outgrow You
I am currently pretending not to know that 80% of what I do right now needs to stop. That's a hard thing to admit.In this episode, Matt Robinson shares that admission honestly, and uses it to unpack one of the most important i...
5 Shifts Every PT Needs to Make as the Fitness Industry Matures
The UK fitness industry just added 700,000 new gym members. But the real story isn't the growth. It's what's happening underneath it.In this episode, Matt Robinson breaks down the latest UK fitness industry data, first shared at his rece...
3 Things I Learned at the UK's Biggest Fitness Event
Every year, Elevate brings together the biggest names in the UK fitness industry. This year, I attended and came back with three insights that every in-person PT and coach needs to hear.Some of what I saw might surprise you. Some of it w...
From Rock Bottom to £7k a Month: Dean Foley's Story
Dean Foley spent years being told the same thing every other PT gets told. Go online. Scale. Get off the gym floor.So he tried it. Two years of cold DMs, content he didn't enjoy, and a business model that never felt right. And then 2024 ...
I Wasted £3k on This...
If you've invested in business coaching before and it didn't deliver, you're not alone. And it probably wasn't your fault.In this episode, Matt Robinson shares his own experience of paying £3,000 for a coaching program that turned out to...
The Two Hours That Will Make or Break Your Business
Most personal trainers are sitting on hidden time they don't even realise they have and it could be the difference between a business that grows and one that stays stuck.In this episode of the Fitness Business Insights Podcast, Matt walk...
8 Questions Every PT Should Be Asking Right Now
We're approaching the halfway point of the year and if you haven't stopped to check in with yourself and your business yet, now is the time.In this episode, Matt Robinson walks you through a structured mid-year review designed specifical...
How Chris Went from ZERO Clients to a Full House in Months
This episode contains an interview with York-based PT Chris Mair about rebuilding his business after relocating, going from zero clients in a new JD Gym to 18 direct-debit clients (21 including three in his front-end offer) and nearing full boo...
Your Biggest Business Bottleneck
Most fitness business owners share the same bottleneck: the operator. Because you’re often the founder, marketer, CFO, and coach, your business can’t grow beyond your own capacity, skills, and decision-making. This episode reframes ...
The Two Levels of PT Business Intelligence
Most PTs think business intelligence is just tracking revenue. But that's not the case.Real business intelligence answers two questions: What's actually creating my results? And how do I use that to scale without adding hour...
How to Get Your Paid Pipeline Live (And Selling) in 30 Days
Most PTs understand the Paid Pipeline concept. They know why free decisions don't work. They know what needs to change.But knowing and doing are two different things.In this episode, I walk you through exactly how to take...
How the Best PTs Structure Their Entire Business
Most PTs are stuck because they're missing structure. They've got good coaching skills. They know how to deliver results. But their business feels chaotic: inconsistent leads, unpredictable revenue, no clear next step.The difference betw...
Beyond 1:1 PT - Andrea's Smart Shift to Profitable Group Coaching
Most PTs think the only way to scale is to add more 1:1 clients. Andrea Lea thought the same thing until burnout forced her to rethink everything.In this episode, Andrea shares her journey from coaching 'anyone and everyone' to building ...
Why PTs Hit the £2k Ceiling (And How to Break It)
Most PTs think they're stuck at £2k because they're not good enough at closing. They're wrong.The real reason? Their pipeline is broken. They're running free taster sessions, getting zero sign-ups, and then wondering why conversion feels...