Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Podcasting since 2019 • 315 episodes
Fitness Business Insights with Matt Robinson
Latest Episodes
He Slapped Me Across the Face: A Brutal Lesson in Fitness Business Survival
In this episode of Fitness Business Insights with Matt Robinson, I share a real (and slightly unbelievable) story from my time as a commercial gym PT. A moment where another trainer literally slapped me across the face.
•
Episode 313
•
36:21
86% of PTs Quit in 2 Years: Here’s the System Keeping You Trapped
In this episode of Fitness Business Insights with Matt Robinson, I share a very different kind of episode, a mini manifesto.Over Christmas and New Year I revisited a concept I first wrote in 2024: The Fitness Matri...
•
Episode 312
•
45:40
From Retail Manager to 30 PT Clients in Under 2 Years (Sam Rice’s Story)
In this interview episode of Fitness Business Insights with Matt Robinson, I sit down with Sam Rice. A coach who changed careers after 25 years in retail and built a strong in-person PT business in under two years, withou...
•
Episode 311
•
57:55
Never Struggle for Clients Again (The 3 Buckets Every PT Needs)
Most personal trainers don’t struggle because they lack effort. They struggle because they don’t have a system for attracting and keeping the right clients.In this episode of Fitness Business Insights with Matt Robi...
•
Episode 310
•
43:30
The January Rush Fallacy: Why Gym Floors Are Busy But PT Diaries Aren’t
Every January, gyms fill up… but most personal trainers don’t see the surge in clients they expect. So what’s really going on?In this episode of Fitness Business Insights with Matt Robinson, I unpack what I call the <...
•
Episode 309
•
44:04