Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
The 7/11/4 Framework for Getting In-Person & Online Clients
If you’re posting on social media regularly but still struggling to turn followers into paying clients, this episode will shift your entire approach.
In this episode of Fitness Insights, Matt Robinson breaks down the real purpose behind your social media content and introduces the 7/11/4 framework—a simple but powerful model that explains how trust is actually built online.
You’ll learn:
- Why valuable content isn’t always enough
- What your audience needs to see, hear, and feel before they buy
- How to structure your online presence to work with your marketing strategy, not against it
- And how this applies whether you’re working with clients in-person or online
This episode will help you stop chasing likes and start building a system that attracts, nurtures, and converts the right people—without relying on gimmicks or guesswork.
If you’re ready to make your content count, this is where it starts.
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Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553
Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c
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And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...
Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ
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IG - https://www.instagram.com/mattrobinsonpt/
Website - http://mattrobinsoncoaching.com