Nail Tough Client Conversations (Without Losing Business) Artwork

Fitness Business Insights with Matt Robinson

Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.

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Fitness Business Insights with Matt Robinson

Nail Tough Client Conversations (Without Losing Business)

July 30, 2025 • Matt Robinson • Episode 287

Coaching Reframe for Fewer Client Headaches

🎙️ Episode Summary

In this episode of Fitness Business Insights with Matt Robinson, I unpack a simple yet powerful coaching reframe that can save you from unnecessary stress, awkward conversations, and client confusion. Whether you’re dealing with late clients, non-adherence, or those who subtly disrespect your boundaries, this episode gives you the tools to address it with confidence and clarity (without damaging the relationship).

This is a must-listen for any Personal Trainer, Coach, or Gym Owner who wants to set stronger expectations and improve client buy-in from day one.

🎯 Key Takeaways

✅ Why client “flakiness” often comes from brain chemistry, not bad behavior
✅ A practical neuroscience model for coaching conversations under stress
✅ The exact pre-frame script to use in your onboarding that makes tough talks easier later

🛠️ Resources Mentioned

Book: Crucial Conversations
IG: @mattrobinsonpt
Website: mattrobinsoncoaching.com

⏱️ Timestamps

0:00 – Why awkward client conversations are part of elite coaching

4:00 – Understanding the brain: reptilian mode vs human mode

12:00 – Coaching through stress: give safety before solutions

18:00 – The “pre-frame” script for smoother future accountability

28:00 – What real accountability looks like (and why most PTs get it wrong)

📣 Share & Connect

If this episode helped you reframe how you coach, share it with another trainer or coach who needs it. And if you want support with applying these tools in your own business, DM me anytime @mattrobinsonpt.