Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
Matt Gets Interviewed About One of His Key Systems
In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos.
Together, they dive deep into Matt’s front-end offer system — the process he teaches fitness coaches to consistently attract better clients, reduce sales stress, and retain clients long-term. You’ll learn how this single system combines marketing, lead generation, and sales into one repeatable machine.
This is essential listening for any coach looking to simplify client acquisition and build a more stable, scalable fitness business.
Key Takeaways
- The “three-department” problem most coaches don’t realize they have
- Why the first offer you present shapes your business success
- How to design an offer that filters in your best-fit clients
- Real-world pricing, duration, and structure examples
- The crucial mindset shift: from selling sessions to prescribing solutions
- Tips for using ChatGPT to create your first front-end offer
Resources & Links
- Instagram: @mattrobinsonpt
- Website: mattrobinsoncoaching.com
- Listen to the original interview on: The Successful Personal Trainer Podcast (UK Edition)
- Front-End Offer GPT (coming soon via Fitness OS)
Share & Connect
Found this episode helpful? Share it with another coach who needs a better system for generating clients — or tag Matt on Instagram to start a chat about building your own front-end offer.