Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
Fix These Mistakes Before You Launch Your PT Offer
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Matt Robinson
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Episode 290
In this solo episode, Matt builds on last week’s popular interview and goes deeper into what happens after you’ve launched your front-end offer.
Because having a working offer is only the beginning. If you want your fitness business to keep growing (without chasing new strategies every month), you’ll need to refine, evolve, or even replace that offer over time — based on real-world feedback and your business goals.
This episode covers the exact adjustments Matt makes with his own clients, including how to tweak price, duration, content, and messaging as you grow.
Key Takeaways
- What to expect after your first offer goes live
- How to test your price, session count, and conversion rate
- The difference between tweaking for volume vs. quality of leads
- Messaging mistakes that attract the wrong clients
- Why Matt doesn’t use a front-end offer for one part of his business
- How to evolve your strategy as demand increases
Resources Mentioned:
- Connect on Instagram: @mattrobinsonpt
- Newsletter & coaching info: mattrobinsoncoaching.com