Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
The 4 Money Milestones Every Coach Needs to Hit
In this solo episode of Fitness Business Insights with Matt Robinson, we break down the four key money milestones that personal trainers and fitness coaches need to aim for — and how to actually reach them.
Forget the unrealistic 10K/month promises. This is a grounded, experience-based look at how to build a high-profit, low-stress coaching business — one clear stage at a time.
Matt walks you through the specific income levels to aim for, how to structure your services at each stage, and what mental and business shifts you’ll need to grow your coaching career without burning out.
What You’ll Learn
✅ The 4 realistic revenue milestones every PT should aim for
✅ How to price your services and grow your income with confidence
✅ When and how to shift from 1:1 to 1:many delivery models
✅ The difference between growth and scale — and when to apply each
✅ How to build financial security early so you can enjoy freedom later
Resources Mentioned
- Connect on Instagram: @mattrobinsonpt
- Newsletter & coaching info: mattrobinsoncoaching.com
Share & Connect
Tag @mattrobinsonpt on Instagram or share this with a coach who’s serious about building a real business — not just chasing hype online.