Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
Matt...Like You've Never Heard Him Before
In this unique episode of Fitness Business Insights with Matt Robinson, I share a full interview I recently recorded for the new podcast Make Life Better by Design, hosted by my long-time PT client and former architect, Kevin Drayton.
This conversation is unlike anything we’ve shared before — not strictly about business or fitness, but about design as a way of thinking, living, and coaching. From my early days in strength & conditioning, to how I view coaching as a form of problem-solving, we explore how principles of design show up in everything from PT programming to identity, routine, and long-term health.
If you’re curious about the thinking behind the coaching, this one is worth a listen.
What You’ll Learn
✅ Why I believe every coach is a designer (whether they know it or not)
✅ The mindset shift I made going from elite athletes to everyday clients
✅ How I map skills from one area of life into another
✅ What I look for when building retention and trust with clients
✅ Thoughts on AI, trust, social media, and the future of coaching
✅ Why education needs to be completely redesigned for the world ahead
Resources & Links
- 🎙 Listen to Kevin’s podcast: Make Life Better by Design
- 📲 Connect with me: @mattrobinsonpt
- 📰 Read & subscribe: mattrobinsoncoaching.com
Share & Connect
If this episode gave you a new way of looking at your work or life, share it with someone who’s ready to rethink what it means to be a coach, leader, or designer.