Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
How to Build Online Clients Without Going Fully Online
In this solo episode of Fitness Business Insights with Matt Robinson, I unpack a growing trend in the coaching industry: trainers who want some online clients for flexibility and extra income — but don’t want to go fully online or post content every day.
I call this the Fulfilled Coach approach: a solid in-person business as your foundation, 10–15 online clients for additional income, and a freedom-focused model that protects your lifestyle.
This episode breaks down how to build that business step by step, avoid common mistakes, and make online coaching work for you — without burning out or abandoning what already works.
What You’ll Learn
✅ Why the first 100 days of online coaching are crucial
✅ 4 practical insights to grow online without being a content slave
✅ How to leverage your in-person business for easier online wins
✅ Why documenting your work beats chasing trends
✅ A new way to use front-end offers to attract the right online clients
✅ Why long-form content creates better leads than short clips
Resources & Links
Connect on Instagram: @mattrobinsonpt
Weekly newsletter & coaching info: mattrobinsoncoaching.com
Share & Connect
If this episode gave you clarity on building online, share it with another coach who’s stuck trying to go “all-in” online.