Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
Fitness Coaching is Dying
In this solo episode of Fitness Business Insights with Matt Robinson, I tackle the viral claim that “fitness coaching is dying.”
Spoiler: it’s not. But parts of the industry will disappear.
We dive into the real shifts happening in the market — from AI and tech disruption, to consumer trust issues, to the low standards that drag the industry down — and what all of this means for coaches who want to build a long-term, thriving business.
If you’ve been worried about where the industry is heading, this episode will give you perspective, confidence, and a clear direction forward.
What You’ll Learn:
✅ The 5 key forces reshaping fitness coaching today
✅ Why “generic programs + calorie targets” are finished
✅ Why 80% of online coaches will be replaced by tech (and how to avoid it)
✅ The human-first skills and values that future-proof your business
✅ How to filter the hype and focus on what really matters
Resources & Links
- 📲 Connect on Instagram: @mattrobinsonpt
- 📰 Weekly newsletter & coaching info: mattrobinsoncoaching.com
Share & Connect
If this episode helped you cut through the noise, share it with another coach who’s feeling uncertain about the future of the industry.