Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
The One Advantage AI Can’t Steal From You
AI can generate workouts, write macros, and even answer client questions but there’s one advantage it will never be able to steal from you: human-first service.
In this solo episode of Fitness Business Insights with Matt Robinson, I break down the core service edge that sets great coaches apart, and how to use it to out-serve competitors and stand out in a crowded market.
What You’ll Learn
✅ Why “basics beat brilliant” when it comes to client service
✅ The role of responsiveness and clear communication in retention
✅ A four-stage breakdown: awareness, enquiry, onboarding, client experience
✅ The small human touches AI can’t copy — and why they drive referrals
✅ A practical challenge to spot and fix low standards in your own business
🔗 Resources & Links
Connect on Instagram: @mattrobinsonpt
Newsletter & coaching info: mattrobinsoncoaching.com