Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
Why 90% of PTs Market Their Business Wrong (And How to Fix It)
Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong way and show you the three key market segments every coach must focus on.
I’ll share stories from my own journey, including mistakes I made early on, and how shifting to this approach gave me stability, consistency, and long-term client growth.
What You’ll Learn
✅ Why rushing to make sales creates desperation (and lost clients)
✅ The three segments of your market: the 10%, the messy middle, and the future
✅ How to market to each group effectively (with practical examples)
✅ Why front-end offers are essential for converting “on-the-fence” clients
✅ How to plant seeds now for the clients you’ll work with in 12 months
Resources & Links
Connect on Instagram: @mattrobinsonpt
Weekly newsletter & coaching info: mattrobinsoncoaching.com