Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
The Thinking Tools That Separate Good Coaches from Great Ones
In this episode of Fitness Business Insights with Matt Robinson, I share two of the powerful mental models I recently taught at my private client event — Reverse Benchmarking and Feedback Loops.
You’ll learn how to stop copying what everyone else in the fitness industry is doing and start thinking differently. These tools will help you develop original ideas, improve your systems, and build a business that stands out because of how you think — not just what you do.
What You’ll Learn
✅ Why “copying success” often leads to mediocrity
✅ How reverse benchmarking helps you spot what’s missing instead of what’s working
✅ How to apply lessons from outside fitness to differentiate your service
✅ Why your business already has feedback loops — and how to use them
✅ Practical examples of feedback loops that improve retention and client experience
Resources & Links
Connect on Instagram: @mattrobinsonpt
Newsletter & coaching info: mattrobinsoncoaching.com