Fitness Business Insights with Matt Robinson

The 3 Types of Fitness Coaches I Work With (And How They Grow)

• Matt Robinson • Episode 303

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Ever wondered what it’s really like to work with a business coach? In this episode of Fitness Business Insights with Matt Robinson, I lift the lid on what happens behind the scenes, sharing the three main types of coaches I work with, what they focus on, and how we help them grow their businesses sustainably.


You’ll hear about the gym-based personal trainers building consistency, the facility owners scaling with systems, and the specialist coaches carving out their niche. I’ll also share the exact frameworks and priorities that drive their results, plus a personal update on how I’m opening up a few rare coaching spots for 2026.


What You’ll Learn

✅ The 3 main types of fitness businesses I work with — and their biggest growth goals

✅ The key systems every successful coach has in place (regardless of level)

✅ Why front-end offers and retention systems are the foundation of stability

✅ How specialist coaches create demand without big audiences

✅ My 5-step coaching framework for helping fitness businesses grow fast


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