Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
Fitness Lead Generation in 2026 (The 3-Part System You Need)
Lead generation is one of the most misunderstood topics in the fitness industry — and in 2026, the coaches who win will be the ones who finally understand what it actually is.
In this episode of Fitness Business Insights with Matt Robinson, I break lead generation down into a simple, practical three-stage system:
Engage → Offer → Prescribe.
You’ll learn how to build each stage properly, why most PTs get stuck at the “engage” level, how to use front-end offers to convert warm prospects, and why “prescription-based selling” is the most natural, effective sales method for personal trainers who don’t like selling.
By the end, you’ll have a clear blueprint for building a lead-generation system that attracts the right people, nurtures them, and converts them into long-term clients.
What You’ll Learn
✓ The three stages of lead generation and why each matters
✓ How to create true awareness (not just noise) in your market
✓ What makes a great front-end offer in 2026
✓ How long-form content fits into your buying cycle
✓ Why sales should feel like prescribing, not pushing
✓ How to meet people where they are in their decision-making journey
Resources & Links
- Connect on Instagram: @mattrobinsonpt
- Newsletter & coaching info: mattrobinsoncoaching.com