Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
The Fitness Contradiction: Why Coaches Are More Confused Than Ever
The fitness industry has never been louder… or more confusing. Coaches are bombarded with contradictory advice every single day — often from the same people. One reel tells you to reply instantly if you want more sales. The next one tells you to stay off your phone and focus on deep work. So which one is right?
In this episode of Fitness Business Insights with Matt Robinson, we dig into why modern content creates so much confusion, why short-form advice feels contradictory, and how to make clear, confident decisions in your business even when the industry is shouting different answers at you.
You’ll learn the “Do Both” principle, the role of experimentation, how to apply advice through your personal preferences, and why your ability to hold conflicting ideas is actually one of the most powerful business skills you can build.
What You’ll Learn
✓ Why short-form content creates endless contradictory advice
✓ How to evaluate whether someone’s advice even applies to you
✓ The “Do Both” principle — and why most decisions aren’t either/or
✓ Why fear drives coaches to look for fast answers
✓ How to create a business that fits YOU (not a template or a box)
✓ The Fitness Matrix — and why you don’t need to choose between online, in-person, or facility ownership
Resources & Links
- Instagram: @mattrobinsonpt
- Newsletter & coaching: mattrobinsoncoaching.com