Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
Why You Feel Behind Even When Your Business Is Growing
Coaches expect their businesses to grow every year and that’s a great expectation. But today, most PTs are judging their progress against skewed, unrealistic standards set by highlight-reel success stories and the 0.1% of people who “10x” their business in 12 months.
In this solo episode of Fitness Business Insights with Matt Robinson, we reset your expectations using real market data, not industry hype. You’ll discover what good growth actually looks like, why your business may be performing far better than you think, and how the mismatch between expectation and reality is quietly damaging your motivation and decision-making.
By the end, you’ll understand the true benchmarks for sustainable growth and how to hold big goals and realistic expectations at the same time.
What You’ll Learn
✓ Why modern fitness content creates distorted expectations
✓ The growth benchmarks of the S&P 500 and how your business compares
✓ Why most PTs overlook their own progress and beat themselves up unnecessarily
✓ How to set expectations that motivate you rather than demoralise you
✓ The dichotomy of growth, holding big ambition & realistic progress simultaneously
✓ Why 10% annual growth is excellent (and often exceeded without you realising)
Resources & Links
- Instagram: @mattrobinsonpt
- Newsletter & coaching: mattrobinsoncoaching.com