Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
The Coaching Standards Panel Interview Matt
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In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thriving) as an in-person fitness coach in 2026.
We dig into what lead generation actually is, why most PTs burn out within two years, and how a simple 3-stage system — Engage → Offer → Prescribe — can transform how coaches find clients and convert them ethically.
I also share my own journey from a 21-year-old gym-floor PT ready to quit… to building a long-term coaching career, mentoring over 20 trainers, and helping hundreds of coaches build stable, in-person businesses that last.
What You’ll Learn
✓ Why 80% of PTs leave the industry — and how to avoid the same fate
✓ What lead generation really means (and why most coaches misunderstand it)
✓ The 3-stage system: Engage, Offer, Prescribe
✓ Why fast sales cycles no longer work
✓ How long-form content speeds up trust and buying decisions
✓ The power of in-person connection for building a resilient coaching business
✓ Why you’re more equipped for business than you realise
Resources & Links
- Instagram: @mattrobinsonpt
- Newsletter & coaching info: mattrobinsoncoaching.com