From Rock Bottom to £7k a Month: Dean Foley's Story

Dean Foley spent years being told the same thing every other PT gets told. Go online. Scale. Get off the gym floor.

So he tried it. Two years of cold DMs, content he didn't enjoy, and a business model that never felt right. And then 2024 hit. A relationship ended. Family illness. Relocation. Rock bottom.

What came next is worth hearing.

In this episode, Dean shares the honest story of how he went from construction worker to PT, through years of uncertainty and a period of real personal difficulty, to building his best business yet. Working in a gym he always dreamed of being in, doing 30 sessions a week, posting on social media roughly once a month, and hitting £7k in a single month for the first time.

In this episode:

• Why two years of online coaching left Dean feeling completely misaligned
• What it actually looks like to build from scratch in a new gym with no existing client base
• The simple systems that made the biggest difference to his results
• Why Dean now has more online clients than when he was actively trying to grow online
• The mindset that kept him going through the toughest period of his life
• What he would tell any PT who is earlier in the journey and wondering if it will ever work out

This one is honest, real, and exactly the kind of story that reminds you why you got into this industry in the first place.

Find Dean on Instagram: @deanfoley_coaching

Book a Business Breakthrough Call with Matt: https://mattrobinsoncoaching.com/speak-with-matt