3 Things I Learned at the UK's Biggest Fitness Event

Every year, Elevate brings together the biggest names in the UK fitness industry. This year, I attended and came back with three insights that every in-person PT and coach needs to hear.

Some of what I saw might surprise you. Some of it will confirm what you already suspected. All of it points in the same direction.

In this episode, I share three things he noticed at Elevate that give a clearer picture of where the fitness industry is heading, what that means for in-person coaches, and where to focus your attention right now.

In this episode:

• Why the reformer Pilates boom tells us something important about what people actually want from fitness right now
• The surprising move away from technology in gym equipment and what it suggests about how your clients want to be coached
• Why AI leaders at Elevate were warning fitness providers to keep their staff and hire more people, not less
• The blind spots in AI fitness technology that make in-person coaching more valuable than ever
• The belief that holds PTs back regardless of where they're based — and why even coaches at high-end London gyms struggle with it

If you're an in-person PT wondering whether the industry is moving away from you, this episode will give you both clarity and confidence.

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