Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
How to Do Online Coaching Properly with Ajay Sidhu
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Most people think online coaching means a laptop, a beach, and total flexibility. Ajay Sidhu is here to tell you that's not even close to reality.
Ajay works full-time as an online coach, managing 60+ clients at once, delivering body transformations for a US-based client base. In this episode, he breaks down exactly what proper online coaching involves, the structure it requires, and why it's often more demanding, not less, than working in person.
Matt and Ajay cover the biggest mistake coaches make when someone first signs up, how to build genuine rapport without ever meeting a client face to face, why a single Loom video can save you hours of back-and-forth messaging, and what coaches should actually be charging for this kind of service.
Matt also shares his own take on the business model he'd recommend to any in-person coach looking to add online coaching properly, without sacrificing what makes their in-person work valuable.
This episode is genuinely one of the most detailed, practical breakdowns of online coaching delivery you'll find anywhere in this space.
In this episode:
- What online coaching actually is, and why most people misunderstand it
- The mistake Matt made himself when he first tried online coaching
- Why front-loading the relationship matters more than jumping straight into training and nutrition
- How to structure check-ins, calls, and ongoing communication properly
- Why Loom videos build more trust and save more time than text messages
- What to do when a client stops being compliant or goes quiet
- What coaches should really be charging for online coaching
- The hybrid business model combining small in-person groups with premium online coaching
If you're a personal trainer considering adding online coaching to your business, or already doing it and wondering if you're doing it properly, this episode will give you a clear, honest picture of what it actually takes.
Find Ajay:
Instagram: https://www.instagram.com/ajaysidhucoach
Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt