Fitness Business Insights with Matt Robinson
Fitness Business Insights with Matt Robinson is your weekly dose of strategies, systems, and success stories for Personal Trainers, Coaches, and Gym Owners. Each episode dives into topics like fitness marketing, client acquisition, gym floor systems, client retention, and lead generation — giving you practical tools to grow a thriving fitness business you love.
Fitness Business Insights with Matt Robinson
Ready for the September Rush?
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A client asked me recently what the ones hitting six, seven and eight grand a month are doing that he isn't.
The answer was short. They're unreasonably consistent.
That's really what this episode is about. September is the second busiest month in fitness and it's worth preparing for, but the preparation isn't a September thing. It's the same handful of simple actions done for longer than most people are willing to do them.
I go through what to do with the people you've already got first, because that's where the money is and almost nobody starts there. Then everyone else.
In this episode:
- What the latest data says about the busiest months, and why the year is steadier than it used to be
- Why a September enquiry is often a better client than a January one, even though January brings more of them
- The three things to do with your current clients, ex clients and leads before September arrives, none of which involve speaking to a stranger
- Why I don't want you giving as much attention to people who don't know you yet as you probably think you should
- How to speak to the September mindset, which is not the New Year, New Me mindset
- What unreasonably consistent actually looks like in practice, and why it's the same thing you already tell your clients
Do a decent job of the first section and you could pick up three to eight clients in September. That's a couple of hundred a month recurring, or a couple of grand.
Book a Business Breakthrough Call: https://mattrobinsoncoaching.com/speak-with-matt