Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Podcasting since 2015 • 1042 episodes
Run a Profitable Gym
Latest Episodes
$450+ Average Revenue Per Member 5 Months After Opening!
At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month.Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-grou...
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Season 3
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Episode 672
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27:10
Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount
What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more?In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), w...
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Season 3
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Episode 671
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21:24
4X Revenue, 2X Members, 2X ARM in Just 17 Months!
When Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by. Seventeen months later, she’s doubled her client headcount, doubled her average revenue per membe...
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Season 3
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Episode 670
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29:24
Sales Funnel First Aid: Why Leads Aren't Turning Into Members
Struggling to turn gym leads into paying members? Your sales funnel might need some first aid. In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gap...
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Season 3
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Episode 669
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12:42
Help First: How to Boost Gym Sales Without Slimy Tactics
If you own a gym, you must sell.That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their h...
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Season 3
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Episode 668
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21:04
