Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1071 episodes
93% Close Rate: Gym Sales Leader Reveals His System
Most gym owners struggle to close in just half of sales consultations. Korey Schindler closes at a 93 percent clip.In this episode of "Run a Profitable Gym," Korey, co-owner of Impact Fitness in Florida, reveals how he achieved ...
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Season 3
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Episode 701
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25:44
Marketing Excellence: How Top Gyms Get Leads to Book, Show and Buy
Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence.Today on “Run a Profitable Gym," Chris presents the leaderboards for three key m...
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Season 3
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Episode 700
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16:05
Million-Dollar Mistakes: The True Cost of Inaction for Gym Owners
Tired of watching small mistakes drain your gym's profits? Here's how to stop paying the “dumb tax” once and for all.In this episode of “Run a Profitable Gym,” Chris Cooper explains how seemingly small business mistakes compound into mi...
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Season 3
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Episode 699
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20:49
Paying the Dumb Tax: How to Stop Wasting Time and Money in Your Gym
Most gyms don’t fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explai...
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Season 3
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Episode 698
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10:40
Need a Vacation? Here's How a CrossFit Games Athlete Earns Time Off
In this episode, gym owner and CrossFit Games athlete Bryce Broome shares how he built a profitable, systemized gym that lets him take regular time off to travel, train, compete and recharge.In fewer than two years, Bryce has developed ...
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Season 3
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Episode 697
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31:16
Reclaim Your Time: The Exact System to Move From Coach to Owner
Stop wearing every hat in your gym. It’s time to move from coach to owner.In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build busines...
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Season 3
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Episode 696
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14:58
Client Success and Big Revenue: Goal Reviews for the Win
If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table.In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review ...
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Season 3
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Episode 695
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26:59
Free Training: Generate $10K in PT Without Adding a Single Member
In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.” During the live, interactive webinar, you’ll learn how to sell PT confidently, presc...
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Season 3
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Episode 694
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3:19
Revenue Secrets: Gamification and Annual Planning for Massive Months
John Bartholomeo, one of Two-Brain’s Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness.Today on “Run a Profitable Gym,” he shares how his gym uses sim...
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Season 3
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Episode 693
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25:12
How These Gyms Generate Over $60K in Monthly Revenue
In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income.These gyms have moved beyond the "group only" model to add high-value services s...
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Season 3
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Episode 692
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16:38
From $0 to $200,000 in Semi-Private Training Revenue
Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program. In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program t...
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Season 3
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Episode 691
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31:58
Never Launch a Semi-Private Program Without Doing THIS First
Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results.In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-re...
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Season 3
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Episode 690
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24:03
How to Book More Intros and Sell More Without Buying More Ads
Does your gym really need more leads, or are you wasting the leads you already have?In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close mor...
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Season 3
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Episode 689
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30:43
10 Lead-Nurture Strategies to Unlock Hidden Profit
Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide. If you’re chasing more leads but not seeing results, this training is for you.Learn how to stop wasting the leads...
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Season 3
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Episode 688
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3:39
No Gym Left Behind: A Message to Owners Who Feel Stuck
If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, ov...
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Season 3
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Episode 687
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15:33
Knowledge Isn’t Enough: Why Gym Owners Need Mentorship
Knowledge won’t grow your gym—action will.In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward.For gym owners, the cost of inaction is hig...
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Season 3
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Episode 686
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9:36
All the Secrets From a 420-Member CrossFit Affiliate in Portugal
CrossFit Mondego has 429 members—and they’re not bleeding out the door.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with one of CrossFit Mondego’s owners, Luísa Mesquita, to find out exactly how she and her partne...
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Season 3
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Episode 685
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38:01
How the Top Gyms Serve 370+ Clients (Without Burning Out)
In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, st...
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Season 3
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Episode 684
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12:21
Double the Revenue: When More Members Stay Longer and Pay More
Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed.In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at Cross...
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Season 3
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Episode 683
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20:07
The 6 Reasons Gym Owners Fail
If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals.Chris Cooper shares the six reasons gym owners fail and pr...
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Season 3
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Episode 682
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24:50
Hyrox Data Dive: Exact Revenue and ROI Stats on Affiliation
Robin Sowden-Taylor added Hyrox to his gym and credits it with bringing in 30+ new clients and thousands in extra revenue.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Rob, owner of ION Strength & Conditi...
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Season 3
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Episode 681
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21:52
Is Gym Affiliation Worth It? How to Measure the ROI
Is affiliation worth it—or is it just another unnecessary expense?In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-wor...
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Season 3
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Episode 680
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15:54
Staffing Nightmares: What One Gym Owner Did to Fix the Chaos
Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable.In this episode of Run a Profitable Gym, host Mike Warkentin talks with gym owner Chris Williams about the staff...
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Season 3
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Episode 679
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33:13
The 7 Deadly Sins of Staffing That Kill Gym Growth
Staffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls.Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, k...
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Season 3
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Episode 678
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25:04
No More Summer Slumps! How to Fill the Gap With a Kids Program
What if your gym was fully booked and highly profitable all summer long?While many gym owners brace for a summer slump, Debbie Rosslan ramps up with youth programs such as jump training, volleyball development, and speed and agility, wh...
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Season 3
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Episode 677
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19:17