Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1125 episodes
$5,000 in Extra Gym Revenue in 30 Days—Without Paid Ads
Could your gym use an extra $5,000 in revenue this month?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares three proven tactics gym owners can use to generate more revenue from clients they already have:
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Season 4
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Episode 10
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38:06
Why Gym Marketing Agencies Fail & What to Do Instead
In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared.The average lifespan of a gym marketing agency is 18 months: They churn through gym owners, only to vanish, rebrand...
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Season 4
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Episode 9
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17:32
The 10th Annual Two-Brain Summit: Headliner and Theme Revealed!
The 10th annual Two-Brain Summit happens June 6-7, 2026, in Chicago, and this year’s theme will change how you think about scaling your gym.Today, Chris Cooper reveals the event’s headlining speaker—bestselling author Mike Michalowicz—a...
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Season 4
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Episode 8
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9:45
Mike Michalowicz: What Makes Your Gym "Better"?
Tickets to the Two-Brain Summit are $200 off until Feb. 1. Get yours via the link below!This year's headliner: Mike Michalowicz, entrepreneur and author of multiple bestsellers, including “The Pumpkin Plan,” “Profit First,” “Clockwork” ...
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Season 4
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Episode 7
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27:43
Can MetFix Save CrossFit?
CrossFit taught the world how to move, and now through MetFix, Greg Glassman wants to teach them how to eat.In this episode of “Run a Profitable Gym,” Chris Cooper sits down with Peter Shaw, former CrossFit flowmaster and current head o...
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Season 4
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Episode 6
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44:36
22 Lessons From 20 Years as a Gym Owner
Twenty years of gym ownership will teach you things no course ever could.Chris Cooper’s gym, Catalyst, recently turned 20, and today on “Run a Profitable Gym,” Two-Brain's founder is sharing 22 lessons he’s learned over the last two dec...
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Season 4
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Episode 5
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1:25:28
Hyrox: How to Use It to Generate Leads, Members and Massive ROI
Hyrox affiliation gives Rob Sowden-Taylor 25 to 40% of his gym’s leads and creates long-term members who stick around for an average of 2.5 years.In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Rob, owner o...
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Season 4
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Episode 4
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36:06
The Gym Competition That Boosts Revenue, Retention and Referrals
If you put all your clients on podiums and celebrate their achievements, they'll stay longer and you'll earn more. Today on “Run a Profitable Gym,” Chris Cooper breaks down the in-house competition he’s refined over 15 years: the Intram...
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Season 4
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Episode 3
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33:59
CrossFit's Sale: Stop Watching YouTube, Start Running Your Business
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why gym owners need to stop consuming clickbait speculation about CrossFit’s sale and start working on what actually matters: their businesses.Stop payin...
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Season 4
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Episode 2
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16:13
10 Reasons 2026 Will Be Your Best Year as a Gym Owner
Industry data reveals that 2026 could be the best year gym owners have ever seen.Revenue is up across every gym model, average revenue per member is rising, and even the lowest-performing gyms are earning more than they were a year ago....
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Season 4
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Episode 1
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25:42
Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership
About 65% of small businesses fail by Year 10, so very few gym owners get to see what works across two decades of ownership.But Bill and Staci Russell have endured to achieve something rare: Their gym, CrossFit Cleveland, has been their...
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Season 3
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Episode 745
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50:48
Founder, Farmer, Tinker, Chief: Leadership for Gym Growth
Why do most gyms plateau at 122 members? The answer: leadership.In this episode of "Run a Profitable Gym," Two-Brain CEO Chris Cooper explains how your leadership skills determine whether your gym grows, stalls or shrinks.Your g...
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Season 3
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Episode 744
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29:55
Gym Funnel Hacking: 200 Leads and 60 Sales Appointments Per Month!
Unleash’d Strength Gym generates 15 times as many leads as the average fitness facility and sets eight times as many appointments. In this episode of “Run a Profitable Gym,” owner Joseph Strada reveals the tactics that produce 200 leads...
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Season 3
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Episode 743
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38:32
40 Appointments, 32 Shows, 23 Sales: World-Class Gym Funnels
Most coaching gyms add just five clients a month—but the world’s best fitness facilities are consistently adding more than 20 with stellar sales systems.In this episode of “Run a Profitable Gym,” Chris Cooper analyzes the data behind to...
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Season 3
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Episode 742
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17:09
Ask Clients These 3 Questions to Boost Revenue Today!
The fastest way to figure out what people want is by asking the right clients the right questions.Today, Mike Warkentin sits down with gym owner Toni Roy of Breathe CrossFit to break down how the Pumpkin Plan transformed her business.
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Season 3
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Episode 741
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21:25
Simple Questions That Will Improve Every Single Metric in Your Gym
You won’t build a successful gym by guessing what people want. You just can't read minds—but every entrepreneur tries to do that, and it's costly.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper provides the simple fix: S...
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Season 3
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Episode 740
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26:28
The Hall of Shame: Huge Gym-Owner Mistakes (and How to Avoid Them)
In 2015, Corey Lewis expanded to a second gym before he was ready. He ended up with two failing locations instead of one thriving facility.This mistake nearly sunk his business. Now, as a Two-Brain mentor, Corey helps gym owners avoid f...
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Season 3
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Episode 739
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26:01
12 Mistakes That Feel Good Now But Will Kill Your Gym Later
Just because a decision feels good now doesn’t mean it’s the right one for your gym’s long-term success.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper breaks down 12 choices that seem smart in the moment but c...
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Season 3
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Episode 738
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30:45
Use This Data to Grow Your Gym in 2026: Sales and Marketing Deep Dive
How do you turn 13 leads per month into sustainable gym growth?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and chief marketing officer John Franklin analyze new data from Two-Brain's 2025 “State of the Indu...
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Season 3
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Episode 737
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47:23
The 2026 Annual Plan for Gym Owners: Your Monthly Guide to Growth
A year from now, your gym will be better or worse. That is a hard truth. And “better” doesn’t happen by accident. It only happens if you, the CEO, choose a direction, set priorities and execute today.To help you thrive next...
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Season 3
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Episode 736
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42:04
Why Youth Training Is the Fastest Growing Segment in Fitness
Why is youth training the fastest-growing segment in fitness?Today on "Run a Profitable Gym," Two-Brain founder Chris Cooper sits down with youth performance expert Bill Parisi to analyze the explosion in sports and fitness training for...
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Season 3
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Episode 735
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1:00:42
Revenue-Generation Tactics From a Million-Dollar Gym With 600 Members
What does it take to earn the top spot on Two-Brain’s revenue leaderboard?In this episode of “Run a Profitable Gym,” host Mike Warkentin interviews gym owner Brandon Stratton to discuss the upgrades and operational systems that have all...
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Season 3
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Episode 734
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28:37
$70K to $119K in One Month: What the Highest Grossing Gyms Do Differently
Good news! Revenue is up in gyms worldwide from 2024 to 2025.And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually.In this episode of “Run a...
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Season 3
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Episode 733
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16:02
How to Build a Never-Ending Pipeline of New Leads for Your Gym
This episode features important visuals. For the best experience, watch it on YouTube. Gym owners, if you need more clients, this training is for you.In this detail...
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Season 3
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Episode 732
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1:05:49
11 Fitness Skills That Build Your Fitness Business
The skills you’ve learned through fitness training can help you grow your business—if you know how to apply them.In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper explains why workout habits directly tran...
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Season 3
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Episode 731
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28:35