Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1109 episodes
The Hall of Shame: Huge Gym-Owner Mistakes (and How to Avoid Them)
In 2015, Corey Lewis expanded to a second gym before he was ready. He ended up with two failing locations instead of one thriving facility.This mistake nearly sunk his business. Now, as a Two-Brain mentor, Corey helps gym owners avoid f...
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Season 3
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Episode 739
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26:01
12 Mistakes That Feel Good Now But Will Kill Your Gym Later
Just because a decision feels good now doesn’t mean it’s the right one for your gym’s long-term success.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper breaks down 12 choices that seem smart in the moment but c...
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Season 3
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Episode 738
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30:45
Use This Data to Grow Your Gym in 2026: Sales and Marketing Deep Dive
How do you turn 13 leads per month into sustainable gym growth?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and chief marketing officer John Franklin analyze new data from Two-Brain's 2025 “State of the Indu...
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Season 3
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Episode 737
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47:23
The 2026 Annual Plan for Gym Owners: Your Monthly Guide to Growth
A year from now, your gym will be better or worse. That is a hard truth. And “better” doesn’t happen by accident. It only happens if you, the CEO, choose a direction, set priorities and execute today.To help you thrive next...
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Season 3
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Episode 736
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42:04
Why Youth Training Is the Fastest Growing Segment in Fitness
Why is youth training the fastest-growing segment in fitness?Today on "Run a Profitable Gym," Two-Brain founder Chris Cooper sits down with youth performance expert Bill Parisi to analyze the explosion in sports and fitness training for...
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Season 3
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Episode 735
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1:00:42
Revenue-Generation Tactics From a Million-Dollar Gym With 600 Members
What does it take to earn the top spot on Two-Brain’s revenue leaderboard?In this episode of “Run a Profitable Gym,” host Mike Warkentin interviews gym owner Brandon Stratton to discuss the upgrades and operational systems that have all...
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Season 3
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Episode 734
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28:37
$70K to $119K in One Month: What the Highest Grossing Gyms Do Differently
Good news! Revenue is up in gyms worldwide from 2024 to 2025.And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually.In this episode of “Run a...
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Season 3
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Episode 733
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16:02
How to Build a Never-Ending Pipeline of New Leads for Your Gym
This episode features important visuals. For the best experience, watch it on YouTube. Gym owners, if you need more clients, this training is for you.In this detail...
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Season 3
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Episode 732
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1:05:49
11 Fitness Skills That Build Your Fitness Business
The skills you’ve learned through fitness training can help you grow your business—if you know how to apply them.In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper explains why workout habits directly tran...
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Season 3
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Episode 731
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28:35
State of the Industry 2025 With Sevan Matossian & Matt Souza
The data every gym owner needs is finally here! Two-Brain's sixth annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down ke...
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Season 3
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Episode 730
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1:46:04
State of the Industry 2025: The Data Behind Gym Success
How many clients should your gym have? What should you charge? When’s the best time to run classes?In this episode of “Run a Profitable Gym,” Chris Cooper shares highlights from Two-Brain’s 2025 “State of the Industry” report—a comprehe...
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Season 3
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Episode 729
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41:00
50-Lead Bring-a-Friend Events With 25% Conversion Rates!
If you want to improve lead flow, add more high-value clients and generate more revenue, these three simple words can work wonders: “Bring a friend.”In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Braeden Cordt...
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Season 3
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Episode 728
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29:49
5 Ways to Generate Year-End Revenue at Your Gym
The holidays are coming—and for most gyms, that means fewer check-ins, more cancellations and panic about cash flow. But it doesn’t have to be that way.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares five simple t...
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Season 3
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Episode 727
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23:07
Going Huge: Serving 900+ Clients Across 2 Locations
What does it take to run two thriving gyms and serve more than 900 clients?Tyler Quinn has the answers: He operates two Denver fitness studios with nearly 1,000 members combined. But here's the surprising part: He didn’t reach t...
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Season 3
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Episode 726
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37:23
Need More Clients? Here's How Top Gyms Scale to 300+
The average big-group gym has 129 members—but some Two-Brain gyms are thriving with 300-700 clients.Today on “Run a Profitable Gym,” Chris Cooper breaks down what the Top 10 gyms for client headcount are doing differently. Coop ...
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Season 3
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Episode 725
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12:20
Pop-Up Session Generates $720 and 6 Leads in 1 Hour!
In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with gym owner and Two-Brain mentor Tim Caputo about a simple idea that brought in $720 in one hour—and generated six new leads.It all started with a client suggestion...
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Season 3
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Episode 724
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19:40
The Discount Death Spiral (And How to Avoid It This Black Friday)
Feeling pressured to run a Black Friday deal at your gym? Don’t do it.Your gym is a premium service provider, and it should compete on results and relationships, not price.In this episode of “Run a Profitable Gym,” Two-Brain fou...
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Season 3
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Episode 723
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15:45
Profitable With 15 to 20 Members: The Small Group Advantage
Can a gym be profitable with just 15 to 20 members? The answer is yes—and Oskar Johed is proving it.In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Oskar, co-owner of two thriving CrossFit facilities in Swe...
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Season 3
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Episode 722
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36:45
How to Scale Your Gym Without Going Broke: Moving to Small Groups
If you try to scale your gym the wrong way, you might kill it.In this episode, Two-Brain founder and gym owner Chris Cooper shares how his first attempt at scaling nearly bankrupted his family. But you don’t have to guess like he did.
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Season 3
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Episode 721
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16:53
AI and Liability for Gym Owners: What You Need to Know
Today on “Run a Profitable Gym,” host Mike Warkentin talks with attorney and former gym owner Matthew Becker of Gym Lawyers PLLC about how to use AI safely in your business without creating massive liability.Matthew breaks down the lega...
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Season 3
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Episode 720
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33:35
Beyond CrossFit: The Gym Model That Wins Every Time
CrossFit changed the fitness industry forever—but with affiliate numbers declining, gym owners are asking, “What’s next?”In this episode of “Run a Profitable Gym,” Chris Cooper digs into why affiliate numbers keep shrinking, where forme...
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Season 3
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Episode 719
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17:15
Affinity Marketing: How to Clone Your Best Clients and Keep Them Longer
The key to steady gym growth and stronger retention? Turning your best members into your best recruiters.In this episode of “Run a Profitable Gym,” Chris Cooper explains how to use affinity marketing to strengthen your community, keep m...
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Season 3
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Episode 718
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26:28
Stop Bleeding Members: Why 3% vs. 5% Churn Makes or Breaks Your Gym
In this episode of “Run a Profitable Gym,” Chris Cooper presents hard numbers and explains why the gap between 3% and 5% churn can be the difference between stability and collapse.He shares lessons from two decades of studying the scien...
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Season 3
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Episode 717
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24:57
He Gives His Training Plans Away for Free—and Still Closes 80% of Sales!
Kevin Munoz gives his training plans away for free—and still closes 80% of sales! Find out how he does it in this episode of “Run a Profitable Gym.”Today, host Mike Warkentin talks with Munoz about how he built $500+ average revenue per...
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Season 3
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Episode 716
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28:23
10 Proven Tactics to Earn More Per Member at Your Gym
Ready to find out how the top gyms in the world earn between $500 and $850 per member each month?Today on “Run a Profitable Gym,” Chris Cooper reveals the latest leaderboard for average revenue per member per month (ARM) and explains ex...
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Season 3
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Episode 715
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9:53