Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1085 episodes
10 Proven Tactics to Earn More Per Member at Your Gym
Ready to find out how the top gyms in the world earn between $500 and $850 per member each month?Today on “Run a Profitable Gym,” Chris Cooper reveals the latest leaderboard for average revenue per member per month (ARM) and explains ex...
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Season 3
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Episode 715
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9:53
Is Your Gym Business Healthy? Use This 6-Metric Report Card to Find Out
Gym growth is simple when you understand the only six metrics that really matter in fitness businesses.In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:Average revenue per ...
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Season 3
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Episode 714
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1:05:48
Fix the Owner, Fix the Business: Leadership Skills for Gym Growth
What’s stopping your gym from growing?In this episode of "Run a Profitable Gym," Chris Cooper explains how gym owners accidentally limit their business growth and presents a four-level framework for leadership mastery.The progre...
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Season 3
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Episode 713
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20:03
From Broke to Wealthy: The 4-Phase Gym Owner Blueprint
Overwhelmed by conflicting business advice? Cut through the noise with Chris Cooper’s proven system for building wealth as a gym owner. In this episode of “Run a Profitable Gym,” Chris explains how to move beyond the passion-first menta...
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Season 3
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Episode 712
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25:42
How He Leveraged Free Tools and Mentorship to Become a Top Earner
After consuming free Two-Brain content for three years, gym owner Tyler Ouwendyk signed up for mentorship. Less than a year later, he earned a spot on the Top 10 leaderboard for net owner benefit (take-home pay), which ranges from US$17,000 to ...
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Season 3
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Episode 711
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25:17
Build a Systemized, Profitable Gym (Without Losing Your Freedom)
Many gym owners burn out because they reinvent everything daily. In this episode, Chris Cooper shows you how to systemize your gym without killing your creativity.He introduces the concept of “freedom within a framework”—the solution to...
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Season 3
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Episode 710
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20:18
$600 Per Member in 1,400 Square Feet—It Can Be Done!
Think you need a huge gym and hundreds of members to make serious money? These gym owners proved that wrong by generating $600 average revenue per member (ARM) in just 1,400 square feet.In this episode of "Run a Profitable Gym," Mike Wa...
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Season 3
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Episode 709
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36:37
How to Pay Yourself More in 2025: Gym Owner Income Strategies
In this episode of "Run a Profitable Gym," Chris Cooper reveals the monthly leaderboard for net owner benefit—what gym owners actually pocket from their businesses.The top-earning fitness entrepreneur takes home over $45,000 a month!
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Season 3
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Episode 708
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17:17
Using Data to Make Smart Gym Decisions
Think you need 300+ members to run a profitable gym? The data says otherwise.In fact, the average gym can generate an extra $45,000 per year just by keeping the clients it already has for two extra months.In this episode of "Run...
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Season 3
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Episode 707
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13:12
Truth vs. BS: Help Separate Fact From Fiction in the Fitness Industry
“Get 500 members.” “Online coaching is dead.” “Don't raise your rates.” How much of the gym business advice flooding your social feeds is actually true?In this episode, Chris Cooper cuts through the BS with a crucial request for...
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Season 3
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Episode 706
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5:13
Never Type Again: How Wispr Flow and Chat GPT Can Improve Efficiency in Your Gym
Hate writing but love talking? Here's how one gym owner uses AI to create everything from SOPs to sales scripts without typing a single word.In this episode of "Run a Profitable Gym," Mike Warkentin sits down with gym owner Ryan Webb to...
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Season 3
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Episode 705
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19:16
Systemize, Optimize, Automate: The Gym Owner's AI Playbook
Tired of wearing every hat in your gym? AI can handle repetitive tasks so you can focus on the work only you can do. Today on “Run a Profitable Gym,” Chris Cooper explains how gym owners can use artificial intelligence to automa...
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Season 3
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Episode 704
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31:43
“The Golden Hour”: How This Daily Habit Saved Chris Cooper’s Gym
What if one simple daily habit could help you grow your gym?In this episode of "Run a Profitable Gym," Chris Cooper invites you to join him in his Golden Hour—a daily routine that grew his gym and other businesses. This bu...
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Season 3
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Episode 703
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26:23
Free Books for Gym Owners: Chris Cooper's Complete Library Giveaway
Overwhelmed by business advice and the mountains of fix-your-gym resources?That's common, and overwhelm kills action. To help, Chris Cooper walks through six of his books for gym owners and helps you choose the one that will hel...
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Season 3
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Episode 702
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25:59
93% Close Rate: Gym Sales Leader Reveals His System
Most gym owners struggle to close in just half of sales consultations. Korey Schindler closes at a 93 percent clip.In this episode of "Run a Profitable Gym," Korey, co-owner of Impact Fitness in Florida, reveals how he achieved ...
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Season 3
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Episode 701
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25:44
Marketing Excellence: How Top Gyms Get Leads to Book, Show and Buy
Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence.Today on “Run a Profitable Gym," Chris presents the leaderboards for three key m...
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Season 3
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Episode 700
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16:05
Million-Dollar Mistakes: The True Cost of Inaction for Gym Owners
Tired of watching small mistakes drain your gym's profits? Here's how to stop paying the “dumb tax” once and for all.In this episode of “Run a Profitable Gym,” Chris Cooper explains how seemingly small business mistakes compound into mi...
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Season 3
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Episode 699
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20:49
Paying the Dumb Tax: How to Stop Wasting Time and Money in Your Gym
Most gyms don’t fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explai...
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Season 3
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Episode 698
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10:40
Need a Vacation? Here's How a CrossFit Games Athlete Earns Time Off
In this episode, gym owner and CrossFit Games athlete Bryce Broome shares how he built a profitable, systemized gym that lets him take regular time off to travel, train, compete and recharge.In fewer than two years, Bryce has developed ...
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Season 3
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Episode 697
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31:16
Reclaim Your Time: The Exact System to Move From Coach to Owner
Stop wearing every hat in your gym. It’s time to move from coach to owner.In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build busines...
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Season 3
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Episode 696
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14:58
Client Success and Big Revenue: Goal Reviews for the Win
If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table.In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review ...
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Season 3
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Episode 695
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26:59
Free Training: Generate $10K in PT Without Adding a Single Member
In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.” During the live, interactive webinar, you’ll learn how to sell PT confidently, presc...
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Season 3
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Episode 694
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3:19
Revenue Secrets: Gamification and Annual Planning for Massive Months
John Bartholomeo, one of Two-Brain’s Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness.Today on “Run a Profitable Gym,” he shares how his gym uses sim...
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Season 3
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Episode 693
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25:12
How These Gyms Generate Over $60K in Monthly Revenue
In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income.These gyms have moved beyond the "group only" model to add high-value services s...
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Season 3
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Episode 692
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16:38
From $0 to $200,000 in Semi-Private Training Revenue
Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program. In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program t...
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Season 3
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Episode 691
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31:58