Run a Profitable Gym
We've already helped 3,000 gym owners become more profitable, and we're the #1 gym mentorship program in the world.
This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.
Episodes
1192 episodes
How Top Gyms Create Raving Fans
Get our free guide, "How to Make $100,000 a Year While Working Just 4 Ho...
How to Sell More Expensive Memberships in Your Gym
Book a free call and get outside eyes on your sales process.Eve...
The Real Reason Your Gym Stopped Growing
Grab our free tools to help you fix the most common problems gym owners f...
Our Gym Revenue Has Plateaued ... Now What? (Live Coaching)
Their gym has been open 14 years, has over 150 members and pulls in around $30,000 a month. But growth stalled, and they wanted to know why.In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin sits down with T...
We Are About to Open a Gym ... Now What?
This episode contains important visuals and is best enjoyed on YouTube.No amount of planning makes handing over your life savings feel completely safe.Today Two-Brain Business CEO John Franklin sits down with Ste...
How This Gym Generates $700K Revenue With Only 190 Members
Grab our free tools to help you fix the most common problems gym owners face.<...
How to Hire A-Players and Double Your Gym Revenue
Listening to this alone won’t make your gym more profitable. A mentor will. Book your fr...
This Gym Owner Does $1M a Year With 7 Full-Time Staff
Listening to this alone won't make your gym more profitable. A mentor will. Book your fr...
What I Would Do If I Was Launching a Gym From Scratch in 2026
Fill out our State of the Industry survey and get a free report card showi...
Why Most Gym Owners Never Reach $100K
Fill out our State of the Industry survey and get your custom Gym Report C...
How to Land a Gym Client in 15 Minutes
Turn more consultations into memberships with our free Objection-Handling Sc...
How to Handle Every Sales Objection in Your Gym
Turn more consultations into memberships with our free Objection-Handling Sc...
Close More Gym Sales in 5 Steps
Fill out the State of the Industry survey and get a free report ca...
How to Sell Without Feeling Slimy (For Gym Owners)
Get the full resource kit for this series—the exact frameworks and scripts t...
Why Your Gym Isn't Converting Leads Into Members
Steal our Lead Nurture Toolkit—the exact scripts and follow-up cadence to tu...
The 5 Biggest Sales DM Mistakes Gym Owners Make
Turn social media leads into paying members with our free sell-by-chat scripts<...
How to Turn Online Followers Into Paying Gym Members
Turn followers into paying members with our free sell-by-chat scripts.
The Gym Owner's Shortcut I Wish I Had 20 Years Ago
Get Chris Cooper's books free on Kindle this week: https://twobrain.co/4bitrbb Chris Cooper has written 10 books, and he says it's not because he loves writing. It's because ...
Why Your Gym Feels Stuck (And What to Do Next)
Get Chris Cooper’s book “Founder, Farmer, Tinker, Chief” free on Kindle this week (Jul. 27-31): https://twobrain.co/4gLvR5E If you’re a gym owner who feels stuck, you probab...
Are the CrossFit Games Dead?
Want to run an in-gym event that brings in new members and keeps them around? Download our step-by-step
How This Gym's Content System Generates 140 Leads a Month
Use our AI-powered Instagram audit to identify the biggest gaps in your gym’s social media and generate more leads: https://gymig.com/ Isaac Morgado’s gym content system generates 140+ lead...
How to Know Exactly What to Charge at Your Gym
Calculate exactly what you should be charging with our Revenue Per Session (RPS) Calculator, linked below.Don’t set your prices by copying the gym down the street (and maybe knocking off $10).Instead, there’s a data-backed way t...
How to Add Small Group Training to a Large Group Gym
Semi-private training is one of the most talked about revenue plays in the fitness industry, but there’s rarely a clear roadmap for adding it to an already packed group training schedule.In this episode of “Run a Profitable Gym,” John F...
How HYROX Affiliates Actually Make Money
Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X return on their affiliation fees.In this episode of “Run a Profitable Gym,” John Franklin sits down with Lisa Palmer, a Two-Brain m...
How to Run Your First HYROX Competition in Your Gym
HYROX is everywhere right now, and your gym doesn’t necessarily have to become an affiliate to cash in on the trend.In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin breaks down the “mini sim,” a scaled-dow...