Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1153 episodes
Turn Your Gym's Social Media Into a Lead Generation Machine
The average gym gets 28.9% of its leads from social media. Most gym owners leave them on the table by posting the wrong things—or worse, nothing at all.Today, Two-Brain CEO John Franklin walks through a simple social media syste...
The Only Social Media Strategy Gym Owners Need
Tune in to get the exact plan for what to post on social media to grow your gym.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying me...
The Secret Question That Unlocks Gym Growth: How Many Clients Can You Keep?
Does your gym really need more clients? What if you just kept current members longer?In this episode of "Run a Profitable Gym," host Mike Warkentin sits down with Two-Brain mentor Brian Foley, whose gym Activate has over 360 clients and...
How to Get More Referrals for Your Gym
Your best clients already know your next best clients. Here’s how to find them. In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper kick off Marketing May with the most underused growth tool i...
Bruce Edwards Is the New CrossFit CEO: Chris Cooper's Reaction
Bruce Edwards just became CEO of CrossFit. Two-Brain founder Chris Cooper thinks it’s the right call, and he has a very personal reason for saying so:Bruce fired him. Personally.In this episode of “Run a Profitable Gym,” Two-Bra...
How to Get 300+ Gym Clients: Marketing & Retention That Works
How do the best gyms in the world scale to 300, 400 or even 450 clients without burning out or sacrificing quality?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper presents the leaderboard for client headcount i...
She Made $6K in 60 Days With 1 Hyrox Class Per Week
Gym owner Lauren DiSessa’s weekly HYROX class has generated $6,000 in revenue in just two months, and she’s not even charging members extra for it. How’d she do it? Two-Brain CEO John Franklin gets the full scoop from Lauren today on “R...
Should Your Gym Become a HYROX Affiliate?
Are you sleeping on HYROX? That's a mistake.In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: HYROX.John, fresh off a race in Miami Beach, had nothing but prais...
The Alumni Whisperer: How to Win Back Old Gym Members
Most gyms treat old members as if they’re gone forever—but Xtra Mile Fitness brought back 36 departed clients in one year.In this episode of “Run a Profitable Gym,” Corey Lewis (owner of Xtra Mile Fitness) reveals how he reactivated 36 ...
The Future Is Niche: Specialization for the Win in Your Gym Biz
The future belongs to gyms that specialize.The data proves it: Small group training has a 7% higher profit margin than large group training, and length of engagement in niche gyms is double the industry average.Today on “Run a P...
How to Buy a Gym Step by Step
Buying a gym can be one of the best business decisions you’ll ever make or one of the most expensive mistakes of your life.In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and attorney Matthew Becker of Gy...
Gym Owner Burnout Is Real: Here's How to Deal
If you burn out, your gym dies. That’s why taking care of your mental health is the best business decision you can make. In this episode of “Run a Profitable Gym,” Chris Cooper explains why burnout happens to gym owners and how to preve...
Coop's Comfort Zone Challenge: How to Deal With Big Biz Changes
Most gym owners stay stuck because of fear. Fear of failure. Fear of confrontation. Fear of making things worse.But here’s what Chris Cooper learned after 15 years of mentoring gym owners: The only thing stronger than fear is love.<...
Two-Brain Summit 2026: 2 Days, 16 Speakers, Unlimited ROI
The Two-Brain Summit is back for its 10th year this June in Chicago, and it’s bigger than ever before!Get your tickets via the link below and make June 6-7 the most valuable weekend of your entire year.Headlining the owners side...
Exactly How to Sell Personal Training in a CrossFit Gym
For almost a decade, CrossFit affiliate owners followed a misguided mantra:"CrossFit is done in big groups only."In 2026, we know this is false. CrossFit is an incredible tool you can use to get clients fit, and you can deliver ...
Top Tactics From Gyms Earning $400+ Per Member Per Month
What if every one of your clients paid $400 or more per month?You probably wouldn't need more clients, staff, equipment or space, right?In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shows exactly how ...
The Referral System That Keeps This Gym Full With $0 Ad Spend
In this episode of "Run a Profitable Gym," fitness entrepreneur Daniel Purington reveals the system that produced these world-class stats at Woodslawn Fitness in Oregon:170 members$350 average revenue per member<...
How to Find Your Next 10 Clients Without Paying a Dime
When gym owners need more clients, most jump straight to ads, social media or complicated marketing campaigns. Another path will produce much better results faster.In this episode, Two-Brain founder Chris Cooper shares the zero-...
Don’t Hire a Gym Business Mentor Until You Listen to This
Many gym owners hire the wrong mentor for the wrong reasons. They pick the cheapest option or someone who “really cares.” But "cheap" doesn't mean "effective" and caring isn’t enough.You need results when you invest in mentorshi...
What's the Real Reason Your Gym Isn’t Growing?
You have access to endless knowledge and resources, but you can’t seem to put it all together and fix your gym. Why?In this episode of “Run a Profitable Gym,” Chris Cooper walks you through the mind of a mentor—showing you exactly how t...
More Leads in 60 Minutes: He Found the Leaks Most Gym Owners Miss
Don’t let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners”
The 1-Hour Marketing Audit for Gym Owners
Your gym is leaking leads. But you can fix it in 60 minutes with this marketing audit.Get a free copy of the 26-page audit workbook here.In this episode of “Run a Profitable ...
From $0 to $16K Months: How This Gym Owner Became a Top Earner
The median gym owner brings home $61,000 per year, but the owners on Two-Brain’s latest leaderboard earn between $189,000 and $357,000 annually. What’s the difference?In this episode, Mike Warkentin sits down with top earner Ryan McStoc...
What the Highest-Paid Gym Owners Take Home Each Month
The top gym owner on Two-Brain’s leaderboard takes home $29,767 per month. That’s $357,204 per year from a single gym location.In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboar...
70+ Millionaire Gym Owners: Inside Two-Brain's Tinker Mastermind
When your gym is stable and the fires are out, what's next?Two-Brain’s Tinker Mastermind provides an elite level of mentorship for gym owners who are ready to build wealth, scale their businesses, learn to lead and create lasting legaci...