Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1166 episodes
From $300k in Debt to Millionaire Gym Owner
Braeden Cordts bought a struggling gym with $300,000 in debt, no marketing knowledge and everyone telling him it wouldn’t work.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Braeden, who was just certified a...
How to Turn Your Gym’s DMs Into a Client-Closing Machine
Learn how to build all four marketing funnels with our Never-Ending Leads training for gym owners, linked below. Nearly 15% of gym owners don’t contact their leads at all. The interest is there. The hands are raised. But nob...
Steal These 8 Content Ideas From a Viral Gym Owner
This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Get a comprehensive, AI-powered audit of your gym’s Instagram at GymIG.com...
How I Get More Leads From Facebook Than Paid Ads
Before you spend another dollar on ads, listen to this episode. Chris Cooper is getting more leads from free Facebook posts than almost any other marketing channel.Today on “Run a Profitable Gym,” Coop shares how he writes Facebook post...
How to Make Your Gym Stand Out Online in 2026
This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Is your gym’s Instagram converting members? Audit it with our custom AI tool: https://GymIG.com/If...
The Future of CrossFit With Bruce Edwards
Big news: CrossFit is not for sale. Bruce Edwards, the new CEO made that a condition of taking the job.At the 2026 Two-Brain Summit in Chicago, Chris Cooper sat down live on stage with Bruce for a wide-ranging conversation about the fut...
The Only 3 Types of Social Media Content Gym Owners Need
This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Get a free audit of your gym’s Instagram with our custom GPT tool: GymIG.comIf you’re a gym owner ...
Is HYROX Here to Stay? What Gym Owners Need to Know
HYROX just crossed 4,500 affiliates in North America. A year ago, that number was under 1,500.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Eric O'Neil, Head of Affiliates for HYROX (Americas), to...
This ONE Gym Instagram Mistake Is Costing You Leads (& How To Fix It)
This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Is your gym’s Instagram actually getting you members? Or just likes?In this episode of “Run a Prof...
How to Run Gym Ads That Actually Work in 2026
Struggling with paid ads for your gym? Here's what's actually working in 2026.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Colm O'Reilly, Two-Brain's paid ads specialist, for a tactical breakdown of everyt...
The Simple Paid Ads System That Gets Gym Owners More Leads
Paid ads have changed. Here’s what gym owners need to know to make them work in 2026.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel. <...
A Week of Gym Content in 30 Minutes With AI
No time to make content for your gym? Not anymore. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper walks you through the exact system he uses to turn one idea into a full week of content in 30 minutes with AI.<...
The Content Strategy That Gets Gym Clients
Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a...
Turn Your Gym's Social Media Into a Lead Generation Machine
The average gym gets 28.9% of its leads from social media. Most gym owners leave them on the table by posting the wrong things—or worse, nothing at all.Today, Two-Brain CEO John Franklin walks through a simple social media syste...
The Only Social Media Strategy Gym Owners Need
Tune in to get the exact plan for what to post on social media to grow your gym.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying me...
The Secret Question That Unlocks Gym Growth: How Many Clients Can You Keep?
Does your gym really need more clients? What if you just kept current members longer?In this episode of "Run a Profitable Gym," host Mike Warkentin sits down with Two-Brain mentor Brian Foley, whose gym Activate has over 360 clients and...
How to Get More Referrals for Your Gym
Your best clients already know your next best clients. Here’s how to find them. In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper kick off Marketing May with the most underused growth tool i...
Bruce Edwards Is the New CrossFit CEO: Chris Cooper's Reaction
Bruce Edwards just became CEO of CrossFit. Two-Brain founder Chris Cooper thinks it’s the right call, and he has a very personal reason for saying so:Bruce fired him. Personally.In this episode of “Run a Profitable Gym,” Two-Bra...
How to Get 300+ Gym Clients: Marketing & Retention That Works
How do the best gyms in the world scale to 300, 400 or even 450 clients without burning out or sacrificing quality?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper presents the leaderboard for client headcount i...
She Made $6K in 60 Days With 1 Hyrox Class Per Week
Gym owner Lauren DiSessa’s weekly HYROX class has generated $6,000 in revenue in just two months, and she’s not even charging members extra for it. How’d she do it? Two-Brain CEO John Franklin gets the full scoop from Lauren today on “R...
Should Your Gym Become a HYROX Affiliate?
Are you sleeping on HYROX? That's a mistake.In this episode, Two-Brain CEO John Franklin and founder Chris Cooper discuss the hottest thing in fitness right now: HYROX.John, fresh off a race in Miami Beach, had nothing but prais...
The Alumni Whisperer: How to Win Back Old Gym Members
Most gyms treat old members as if they’re gone forever—but Xtra Mile Fitness brought back 36 departed clients in one year.In this episode of “Run a Profitable Gym,” Corey Lewis (owner of Xtra Mile Fitness) reveals how he reactivated 36 ...
The Future Is Niche: Specialization for the Win in Your Gym Biz
The future belongs to gyms that specialize.The data proves it: Small group training has a 7% higher profit margin than large group training, and length of engagement in niche gyms is double the industry average.Today on “Run a P...
How to Buy a Gym Step by Step
Buying a gym can be one of the best business decisions you’ll ever make or one of the most expensive mistakes of your life.In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and attorney Matthew Becker of Gy...
Gym Owner Burnout Is Real: Here's How to Deal
If you burn out, your gym dies. That’s why taking care of your mental health is the best business decision you can make. In this episode of “Run a Profitable Gym,” Chris Cooper explains why burnout happens to gym owners and how to preve...