Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1139 episodes
Exactly How to Sell Personal Training in a CrossFit Gym
For almost a decade, CrossFit affiliate owners followed a misguided mantra:"CrossFit is done in big groups only."In 2026, we know this is false. CrossFit is an incredible tool you can use to get clients fit, and you can deliver ...
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Season 4
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Episode 24
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24:23
Top Tactics From Gyms Earning $400+ Per Member Per Month
What if every one of your clients paid $400 or more per month?You probably wouldn't need more clients, staff, equipment or space, right?In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shows exactly how ...
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Season 4
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Episode 23
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13:35
The Referral System That Keeps This Gym Full With $0 Ad Spend
In this episode of "Run a Profitable Gym," fitness entrepreneur Daniel Purington reveals the system that produced these world-class stats at Woodslawn Fitness in Oregon:170 members$350 average revenue per member<...
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Season 4
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Episode 22
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30:51
How to Find Your Next 10 Clients Without Paying a Dime
When gym owners need more clients, most jump straight to ads, social media or complicated marketing campaigns. Another path will produce much better results faster.In this episode, Two-Brain founder Chris Cooper shares the zero-...
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Season 4
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Episode 21
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17:53
Don’t Hire a Gym Business Mentor Until You Listen to This
Many gym owners hire the wrong mentor for the wrong reasons. They pick the cheapest option or someone who “really cares.” But "cheap" doesn't mean "effective" and caring isn’t enough.You need results when you invest in mentorshi...
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Season 4
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Episode 20
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23:31
What's the Real Reason Your Gym Isn’t Growing?
You have access to endless knowledge and resources, but you can’t seem to put it all together and fix your gym. Why?In this episode of “Run a Profitable Gym,” Chris Cooper walks you through the mind of a mentor—showing you exactly how t...
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Season 4
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Episode 19
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38:40
More Leads in 60 Minutes: He Found the Leaks Most Gym Owners Miss
Don’t let potential members slip away! Get the free “1-Hour Marketing Audit for Gym Owners”
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Season 4
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Episode 18
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21:49
The 1-Hour Marketing Audit for Gym Owners
Your gym is leaking leads. But you can fix it in 60 minutes with this marketing audit.Get a free copy of the 26-page audit workbook here.In this episode of “Run a Profitable ...
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Season 4
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Episode 17
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57:28
From $0 to $16K Months: How This Gym Owner Became a Top Earner
The median gym owner brings home $61,000 per year, but the owners on Two-Brain’s latest leaderboard earn between $189,000 and $357,000 annually. What’s the difference?In this episode, Mike Warkentin sits down with top earner Ryan McStoc...
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Season 4
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Episode 16
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37:36
What the Highest-Paid Gym Owners Take Home Each Month
The top gym owner on Two-Brain’s leaderboard takes home $29,767 per month. That’s $357,204 per year from a single gym location.In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboar...
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Season 4
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Episode 15
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9:48
70+ Millionaire Gym Owners: Inside Two-Brain's Tinker Mastermind
When your gym is stable and the fires are out, what's next?Two-Brain’s Tinker Mastermind provides an elite level of mentorship for gym owners who are ready to build wealth, scale their businesses, learn to lead and create lasting legaci...
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Season 4
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Episode 14
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34:02
How to Find and Hire Great Coaches (Personality Assessment Included!)
Stop trying to clone yourself when you hire coaches.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why hiring for personality and training for skill is the smartest path to building a team that lasts.Mo...
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Season 4
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Episode 13
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22:31
The Two-Brain Story: 10 Years of Solving Every Problem in the Gym Business
Feb. 13, 2026, is Two-Brain’s 10th anniversary—a full decade of solving every problem in the gym business.In this special episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper tells the complete story of how Two-Brain Busine...
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Season 4
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Episode 12
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58:13
Which Leadership Books Will Actually Help Your Gym Right Now?
Different gym owners need different leadership books.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a simple plan to help you use the contents of any book to improve yourself and your business, and then...
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Season 4
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Episode 11
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15:08
$5,000 in Extra Gym Revenue in 30 Days—Without Paid Ads
Could your gym use an extra $5,000 in revenue this month?In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares three proven tactics gym owners can use to generate more revenue from clients they already have:
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Season 4
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Episode 10
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38:06
Why Gym Marketing Agencies Fail & What to Do Instead
In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared.The average lifespan of a gym marketing agency is 18 months: They churn through gym owners, only to vanish, rebrand...
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Season 4
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Episode 9
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17:32
The 10th Annual Two-Brain Summit: Headliner and Theme Revealed!
The 10th annual Two-Brain Summit happens June 6-7, 2026, in Chicago, and this year’s theme will change how you think about scaling your gym.Today, Chris Cooper reveals the event’s headlining speaker—bestselling author Mike Michalowicz—a...
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Season 4
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Episode 8
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9:45
Mike Michalowicz: What Makes Your Gym "Better"?
Tickets to the Two-Brain Summit are $200 off until Feb. 1. Get yours via the link below!This year's headliner: Mike Michalowicz, entrepreneur and author of multiple bestsellers, including “The Pumpkin Plan,” “Profit First,” “Clockwork” ...
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Season 4
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Episode 7
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27:43
Can MetFix Save CrossFit?
CrossFit taught the world how to move, and now through MetFix, Greg Glassman wants to teach them how to eat.In this episode of “Run a Profitable Gym,” Chris Cooper sits down with Peter Shaw, former CrossFit flowmaster and current head o...
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Season 4
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Episode 6
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44:36
22 Lessons From 20 Years as a Gym Owner
Twenty years of gym ownership will teach you things no course ever could.Chris Cooper’s gym, Catalyst, recently turned 20, and today on “Run a Profitable Gym,” Two-Brain's founder is sharing 22 lessons he’s learned over the last two dec...
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Season 4
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Episode 5
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1:25:28
Hyrox: How to Use It to Generate Leads, Members and Massive ROI
Hyrox affiliation gives Rob Sowden-Taylor 25 to 40% of his gym’s leads and creates long-term members who stick around for an average of 2.5 years.In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Rob, owner o...
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Season 4
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Episode 4
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36:06
The Gym Competition That Boosts Revenue, Retention and Referrals
If you put all your clients on podiums and celebrate their achievements, they'll stay longer and you'll earn more. Today on “Run a Profitable Gym,” Chris Cooper breaks down the in-house competition he’s refined over 15 years: the Intram...
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Season 4
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Episode 3
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33:59
CrossFit's Sale: Stop Watching YouTube, Start Running Your Business
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why gym owners need to stop consuming clickbait speculation about CrossFit’s sale and start working on what actually matters: their businesses.Stop payin...
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Season 4
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Episode 2
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16:13
10 Reasons 2026 Will Be Your Best Year as a Gym Owner
Industry data reveals that 2026 could be the best year gym owners have ever seen.Revenue is up across every gym model, average revenue per member is rising, and even the lowest-performing gyms are earning more than they were a year ago....
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Season 4
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Episode 1
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25:42
Hard Lessons From Nearly 20 Years of CrossFit Gym Ownership
About 65% of small businesses fail by Year 10, so very few gym owners get to see what works across two decades of ownership.But Bill and Staci Russell have endured to achieve something rare: Their gym, CrossFit Cleveland, has been their...
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Season 3
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Episode 745
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50:48