Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1179 episodes
How to Sell Without Feeling Slimy (For Gym Owners)
Get the full resource kit for this series—the exact frameworks and scripts t...
Why Your Gym Isn't Converting Leads Into Members
Steal our Lead Nurture Toolkit—the exact scripts and follow-up cadence to tu...
The 5 Biggest Sales DM Mistakes Gym Owners Make
Turn social media leads into paying members with our free sell-by-chat scripts<...
How to Turn Online Followers Into Paying Gym Members
Turn followers into paying members with our free sell-by-chat scripts.
The Gym Owner's Shortcut I Wish I Had 20 Years Ago
Get Chris Cooper's books free on Kindle this week: https://twobrain.co/4bitrbb Chris Cooper has written 10 books, and he says it's not because he loves writing. It's because ...
Why Your Gym Feels Stuck (And What to Do Next)
Get Chris Cooper’s book “Founder, Farmer, Tinker, Chief” free on Kindle this week (Jul. 27-31): https://twobrain.co/4gLvR5E If you’re a gym owner who feels stuck, you probab...
Are the CrossFit Games Dead?
Want to run an in-gym event that brings in new members and keeps them around? Download our step-by-step
How This Gym's Content System Generates 140 Leads a Month
Use our AI-powered Instagram audit to identify the biggest gaps in your gym’s social media and generate more leads: https://gymig.com/ Isaac Morgado’s gym content system generates 140+ lead...
How to Know Exactly What to Charge at Your Gym
Calculate exactly what you should be charging with our Revenue Per Session (RPS) Calculator, linked below.Don’t set your prices by copying the gym down the street (and maybe knocking off $10).Instead, there’s a data-backed way t...
How to Add Small Group Training to a Large Group Gym
Semi-private training is one of the most talked about revenue plays in the fitness industry, but there’s rarely a clear roadmap for adding it to an already packed group training schedule.In this episode of “Run a Profitable Gym,” John F...
How HYROX Affiliates Actually Make Money
Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X return on their affiliation fees.In this episode of “Run a Profitable Gym,” John Franklin sits down with Lisa Palmer, a Two-Brain m...
How to Run Your First HYROX Competition in Your Gym
HYROX is everywhere right now, and your gym doesn’t necessarily have to become an affiliate to cash in on the trend.In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin breaks down the “mini sim,” a scaled-dow...
How Smart Gym Owners Beat the Summer Slump
Summer hits gym owners hard. Revenue drops, leads dry up and members cancel.In this episode, Chris Cooper shares five strategies gym owners can use to generate revenue during the slow summer months.Coop knows the pain fi...
From $300k in Debt to Millionaire Gym Owner
Braeden Cordts bought a struggling gym with $300,000 in debt, no marketing knowledge and everyone telling him it wouldn’t work.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Braeden, who was just certified a...
How to Turn Your Gym’s DMs Into a Client-Closing Machine
Learn how to build all four marketing funnels with our Never-Ending Leads training for gym owners, linked below. Nearly 15% of gym owners don’t contact their leads at all. The interest is there. The hands are raised. But nob...
Steal These 8 Content Ideas From a Viral Gym Owner
This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Get a comprehensive, AI-powered audit of your gym’s Instagram at GymIG.com...
How I Get More Leads From Facebook Than Paid Ads
Before you spend another dollar on ads, listen to this episode. Chris Cooper is getting more leads from free Facebook posts than almost any other marketing channel.Today on “Run a Profitable Gym,” Coop shares how he writes Facebook post...
How to Make Your Gym Stand Out Online in 2026
This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Is your gym’s Instagram converting members? Audit it with our custom AI tool: https://GymIG.com/If...
The Future of CrossFit With Bruce Edwards
Big news: CrossFit is not for sale. Bruce Edwards, the new CEO made that a condition of taking the job.At the 2026 Two-Brain Summit in Chicago, Chris Cooper sat down live on stage with Bruce for a wide-ranging conversation about the fut...
The Only 3 Types of Social Media Content Gym Owners Need
This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Get a free audit of your gym’s Instagram with our custom GPT tool: GymIG.comIf you’re a gym owner ...
Is HYROX Here to Stay? What Gym Owners Need to Know
HYROX just crossed 4,500 affiliates in North America. A year ago, that number was under 1,500.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Eric O'Neil, Head of Affiliates for HYROX (Americas), to...
This ONE Gym Instagram Mistake Is Costing You Leads (& How To Fix It)
This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym."Is your gym’s Instagram actually getting you members? Or just likes?In this episode of “Run a Prof...
How to Run Gym Ads That Actually Work in 2026
Struggling with paid ads for your gym? Here's what's actually working in 2026.Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Colm O'Reilly, Two-Brain's paid ads specialist, for a tactical breakdown of everyt...
The Simple Paid Ads System That Gets Gym Owners More Leads
Paid ads have changed. Here’s what gym owners need to know to make them work in 2026.In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel. <...
A Week of Gym Content in 30 Minutes With AI
No time to make content for your gym? Not anymore. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper walks you through the exact system he uses to turn one idea into a full week of content in 30 minutes with AI.<...