Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1042 episodes
$450+ Average Revenue Per Member 5 Months After Opening!
At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month.Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-grou...
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Season 3
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Episode 672
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27:10
Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount
What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more?In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), w...
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Season 3
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Episode 671
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21:24
4X Revenue, 2X Members, 2X ARM in Just 17 Months!
When Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by. Seventeen months later, she’s doubled her client headcount, doubled her average revenue per membe...
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Season 3
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Episode 670
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29:24
Sales Funnel First Aid: Why Leads Aren't Turning Into Members
Struggling to turn gym leads into paying members? Your sales funnel might need some first aid. In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gap...
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Season 3
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Episode 669
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12:42
Help First: How to Boost Gym Sales Without Slimy Tactics
If you own a gym, you must sell.That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their h...
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Season 3
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Episode 668
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21:04
Financial Freedom for Gym Owners: How to Retire Comfortably
How can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky.To tackle this question, Chris Cooper sits do...
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Season 3
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Episode 667
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36:06
How to Grow Your Gym in Uncertain Times
Economic uncertainty is coming, but that doesn’t mean your gym has to struggle.In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side.In toda...
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Season 3
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Episode 666
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23:09
How $18K Months Became $30K Months in Just 3 Years
Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it. In this episode of “Run a Profitabl...
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Season 3
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Episode 665
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30:50
Zero to $100,000 Annual Income in Less Than 1 Year
First-time entrepreneur Natalie Winslow opened her gym with the support of a Two-Brain mentor and brought her income from $0 to $100,000 in under a year. In this episode of “Run a Profitable Gym” host Mike Warkentin talks with Natalie, ...
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Season 3
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Episode 664
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22:15
Greg Glassman: 1-on-1 With Chris Cooper
CrossFit founder Greg Glassman is back with a new project: MetFix.In this exclusive interview on “Run a Profitable Gym,” Two-Brain Business CEO Chris Cooper gets the inside story on Glassman’s latest venture—a program designed to attack...
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Season 3
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Episode 663
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1:22:09
How to Make $100,000 Per Year From Your Gym (While Working 4 Hours a Day)
This episode features important visuals. For the best experience, watch it on YouTube.Two-Brain Business has helped hundreds of gym owners hit their income goals with drama...
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Season 3
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Episode 662
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1:40:11
The No-Paid-Ads Plan That Pays Gym Owner More Than $20K Per Month!
What if you could double your gym’s size without spending a dime on advertising?Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan. In just one year, Tra...
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Season 3
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Episode 661
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31:06
What Is MetFix? Emily Kaplan on Her New Project With Greg Glassman
Greg Glassman’s new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested. So what exactly is MetFix, and how does it compare to Glassman's ...
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Season 3
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Episode 660
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1:05:29
Earn More as a Gym Owner: Lessons From Industry Leaders
Most gym owners don’t start their businesses to get rich, but that doesn’t mean they should struggle to make a living.In fact, the better a gym pays its owner, the more likely it is to stay in business and change more lives.In t...
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Season 3
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Episode 659
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22:08
CrossFit Games: Moving Beyond the Fittest on Earth
Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms. But is that really true? In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games ...
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Season 3
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Episode 658
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9:31
CrossFit Affiliates: How to Save the Movement
CrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat.In today’s special episode, Chri...
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Season 3
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Episode 657
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14:21
Saving CrossFit: Coop Answers Your Questions
Last week, Chris Cooper published a blog titled “How to Save CrossFit,” and the response was massive—affiliate owners, coaches and industry leaders reached out with questions and concerns.Today, in this special episode of “Run a Profita...
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Season 3
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Episode 656
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23:29
Stop Using Free Trials at Your Gym and Do Exactly This Instead
Free trials might seem like a great way to attract new members, but they’re actually hurting your gym.Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low c...
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Season 3
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Episode 655
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22:25
How to Save CrossFit
CrossFit is at a crossroads. With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of the brand is uncertain. In this special episode of “Run a Profitable Gym,” Two-Brain Business founder and CEO Chris Coop...
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Season 3
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Episode 654
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22:51
Free Trials Are Hurting Your Gym. Here's What to Do Instead.
Many gym owners still rely on free trial classes to attract new members, but do samples actually help your fitness business? The data says "no."In this episode of “Run a Profitable Gym,” Chris Cooper explains why free trials are ineffec...
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Season 3
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Episode 653
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22:57
When Your Coaches Don't Suck: The Rewards for Developing Staff
What happens when every coach at your gym operates at an A+ level? In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain Business mentor Kenny Markwardt to discuss the massive rewards of developing your...
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Season 3
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Episode 652
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22:23
The Real Value of Coaching (And Why It’s Not Enough on Its Own)
Good coaching is necessary but insufficient for a world-class fitness business. In this episode of “Run a Profitable Gym,” Chris Cooper breaks down why a gym owner must first focus on building a strong foundation for their business befo...
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Season 3
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Episode 651
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16:11
Raising Rates Without Losing Clients: It Can Be Done
Raising rates at a gym can be scary, but it doesn’t have to be—if you have help from a business expert. When done correctly, a rate increase can strengthen your business and allow you to provide greater value to your members. In this ep...
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Season 3
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Episode 650
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23:32
Stop Undercharging: The Right Way to Set Gym Rates
Most gym owners don’t make enough money—not because they need more clients but because their rates are too low. In this episode of “Run a Profitable Gym,” Chris Cooper explains how to set your prices the right way so your gym becomes pr...
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Season 3
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Episode 649
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24:36
When a Nearby Gym Closes: How to Help Its Members
When a nearby gym shuts down, its members risk losing their momentum—but you can step in to offer them a welcoming community where they can continue their fitness journeys. That’s just what Matt Michaud, owner of EverProven, did when tw...
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Season 3
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Episode 648
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31:35