Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Episodes
1057 episodes
No Gym Left Behind: A Message to Owners Who Feel Stuck
If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you.Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, ov...
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Season 3
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Episode 687
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15:33
Knowledge Isn’t Enough: Why Gym Owners Need Mentorship
Knowledge won’t grow your gym—action will.In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward.For gym owners, the cost of inaction is hig...
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Season 3
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Episode 686
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9:36
All the Secrets From a 420-Member CrossFit Affiliate in Portugal
CrossFit Mondego has 429 members—and they’re not bleeding out the door.In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with one of CrossFit Mondego’s owners, Luísa Mesquita, to find out exactly how she and her partne...
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Season 3
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Episode 685
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38:01
How the Top Gyms Serve 370+ Clients (Without Burning Out)
In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members.Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, st...
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Season 3
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Episode 684
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12:21
Double the Revenue: When More Members Stay Longer and Pay More
Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed.In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at Cross...
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Season 3
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Episode 683
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20:07
The 6 Reasons Gym Owners Fail
If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals.Chris Cooper shares the six reasons gym owners fail and pr...
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Season 3
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Episode 682
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24:50
Hyrox Data Dive: Exact Revenue and ROI Stats on Affiliation
Robin Sowden-Taylor added Hyrox to his gym and credits it with bringing in 30+ new clients and thousands in extra revenue.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Rob, owner of ION Strength & Conditi...
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Season 3
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Episode 681
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21:52
Is Gym Affiliation Worth It? How to Measure the ROI
Is affiliation worth it—or is it just another unnecessary expense?In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-wor...
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Season 3
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Episode 680
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15:54
Staffing Nightmares: What One Gym Owner Did to Fix the Chaos
Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable.In this episode of Run a Profitable Gym, host Mike Warkentin talks with gym owner Chris Williams about the staff...
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Season 3
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Episode 679
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33:13
The 7 Deadly Sins of Staffing That Kill Gym Growth
Staffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls.Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, k...
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Season 3
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Episode 678
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25:04
No More Summer Slumps! How to Fill the Gap With a Kids Program
What if your gym was fully booked and highly profitable all summer long?While many gym owners brace for a summer slump, Debbie Rosslan ramps up with youth programs such as jump training, volleyball development, and speed and agility, wh...
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Season 3
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Episode 677
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19:17
Beat the Summer Revenue Dip: The Gym Owner's Action Plan
Summer is coming, and for many gym owners, that means holds, cancellations and a painful dip in revenue—but it doesn’t have to.The summer slump is natural if you don't take action: Clients go on vacation, they trade your programmed work...
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Season 3
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Episode 676
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17:56
He Added $200,000 in Semi-Private Training Revenue in Just 1 Year!
Gabriel Mayer-Bédard, owner of CrossFit St-Basile-le-Grand in Quebec, Canada, used semi-private training to generate over $200,000 in new revenue in just one year. Adding semi-private training also boosted his gym’s client retention, so...
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Season 3
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Episode 675
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25:02
$OPs: Business Basics That Make Big Bucks
Tired of answering the same questions, fixing the same mistakes and doing everything yourself?In this episode, Corey Lewis, Two-Brain mentor and owner of Xtra Mile Fitness, shares how systemizing his gym with SOPs (standard operating pr...
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Season 3
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Episode 674
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23:15
Want to Earn $100K From Your Gym? Start With This Checklist
Want to earn $100,000 a year from your gym? Passion alone won’t cut it. You need a clear plan.Today, Chris Cooper introduces a proven, step-by-step guide: “The Gym Owner’s Checklist for Hitting $100K+ Annual Income.” Based on da...
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Season 3
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Episode 673
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10:45
$450+ Average Revenue Per Member 5 Months After Opening!
At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month.Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-grou...
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Season 3
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Episode 672
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27:10
Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount
What if every client in your gym happily paid you $20 more per month? What about $50 more? Or even $100 more?In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for average revenue per member (ARM), w...
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Season 3
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Episode 671
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21:24
4X Revenue, 2X Members, 2X ARM in Just 17 Months!
When Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by. Seventeen months later, she’s doubled her client headcount, doubled her average revenue per membe...
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Season 3
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Episode 670
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29:24
Sales Funnel First Aid: Why Leads Aren't Turning Into Members
Struggling to turn gym leads into paying members? Your sales funnel might need some first aid. In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gap...
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Season 3
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Episode 669
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12:42
Help First: How to Boost Gym Sales Without Slimy Tactics
If you own a gym, you must sell.That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their h...
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Season 3
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Episode 668
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21:04
Financial Freedom for Gym Owners: How to Retire Comfortably
How can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky.To tackle this question, Chris Cooper sits do...
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Season 3
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Episode 667
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36:06
How to Grow Your Gym in Uncertain Times
Economic uncertainty is coming, but that doesn’t mean your gym has to struggle.In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side.In toda...
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Season 3
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Episode 666
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23:09
How $18K Months Became $30K Months in Just 3 Years
Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it. In this episode of “Run a Profitabl...
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Season 3
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Episode 665
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30:50
Zero to $100,000 Annual Income in Less Than 1 Year
First-time entrepreneur Natalie Winslow opened her gym with the support of a Two-Brain mentor and brought her income from $0 to $100,000 in under a year. In this episode of “Run a Profitable Gym” host Mike Warkentin talks with Natalie, ...
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Season 3
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Episode 664
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22:15
Greg Glassman: 1-on-1 With Chris Cooper
CrossFit founder Greg Glassman is back with a new project: MetFix.In this exclusive interview on “Run a Profitable Gym,” Two-Brain Business CEO Chris Cooper gets the inside story on Glassman’s latest venture—a program designed to attack...
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Season 3
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Episode 663
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1:22:09