Run a Profitable Gym

Stop Using Free Trials at Your Gym and Do Exactly This Instead

Chris Cooper Season 3 Episode 655

Free trials might seem like a great way to attract new members, but they’re actually hurting your gym.

Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too. 

Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead. 

They explain why shifting to the Prescriptive Model—where you meet with clients to identify their specific goals and prescribe a personalized solution—results in higher close rates, longer retention and increased revenue. To back it up, they share key sales and retention data. 

Tune in to learn how to implement the Prescriptive Model in your gym and provide increased value for clients while boosting your bottom line. 

Links

"Help First" by Chris Cooper

Gym Owners United

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01:02 - Why are free trials bad in 2025?

03:35 - Better close rates with free consultations

06:49 - Stopping free trials and pushback

13:01 - Move from free trials to consultations

18:54 - New clients may not be the right fit

Speaker 1:

Do you want prospective clients to treat your gym like a sausage on a stick at the supermarket? Of course not. So why are you using a free trial at your gym?

Speaker 2:

They just don't know what's better.

Speaker 1:

Yeah, we're gonna fix that today on Run A Profitable Gym , your host, Mike Workin . We're gonna tell you why free trials are a bad idea, then we're gonna tell you what to do instead. Please hit subscribe before you go any further. And if you don't mind, hit a like on this video. It lets us know that we're doing the right things and helping you gym owners out with me today. Gym owner and mentor and sales expert Nick Haitch . He owns Shark Bite Fitness and Nutrition in Cape Coral, Florida. Nick, how are you doing? I know you're sweating today. How's things? Yeah ,

Speaker 2:

I'm , I'm good. Mike, we're we got the opposite temperature as you. How are you doing? Yeah,

Speaker 1:

<laugh>, I'm cold. You're hot. It's uh, we're gonna meet in the middle and solve some problems for gym owners. So let's get right into it. We were talking before the show back in 2011. Free trials were amazing for me. I didn't know how to sell, I didn't wanna sell. So I put people into workout. I let them do France , see if they liked it. And if they liked it , they signed up and my gym worked because of it in 2025. That doesn't work. So, Nick , why are free trials bad in 2025?

Speaker 2:

Yeah, like you said, back in the old days when a lot of us opened up our gyms, or even longer ago, there weren't a ton of options and there were a ton of people looking for fitness, right? So back in those days, if you gave them a taste of fitness, they tended to think like, cool, I like this. I'll continue with this fitness. The people joining our gyms now, they're not looking for fitness, they're looking for health, happiness, confidence. They're looking for a solution. They don't really care about the means of getting there. So giving 'em a free trial does not set them up for success.

Speaker 1:

Yeah. Like I was in a city of 750,000 or so. I was one of two gyms that was selling CrossFit and that was 2011. There was no other option. So if you found out and heard about this new thing called CrossFit and wanted to do it, you went to me or the other place, that's it. Or a garage I suppose. But if you wanna do it with coaching, those were the two options. All I had to do was put these people, they were all early adopters. A lot of 'em were military people or they were like fit people who were already doing something. They just came in and they did the workout and they're like, oh my God, I love this. I wanna keep doing it. Or they puked and left and never were heard from again. And it, my gym worked 'cause I needed 150 people in a city of seven 50,000. It worked just fine. Did you have a similar experience?

Speaker 2:

Yeah. Yeah. We opened up in 2014 and , and it's exactly what we did. We did a free workout and like you said , uh, lots of like high intensity, high threshold people coming in to start, but also some people that weren't. So they either really loved it or they puked and never came back.

Speaker 1:

<laugh>. Yeah. And that's exactly it. It worked in the early days. It doesn't work now because the earlier adopters are gone. Everyone knows what CrossFit is. A lot of markets are saturated. So you gotta set yourself apart some way . And what you were selling now is coaching and results. We're not selling Fran because people can figure that out on their own. I mean, back in the day, Nick, I was literally making wall balls by like funneling p gravel into basketballs that I bought at the hardware store. Because you couldn't, like rogue didn't exist to just order everything. Like, so if you wanted to use medicine balls, you came and used my duct tape situation because you couldn't get them elsewhere. You know, that's all changed now. Like every gym has barbells, every gym has pull up bars, every gym has that stuff. I'm gonna throw a few stats at you. These come from Chris Cooper and I want you to gimme your perspective on this. So he says in gyms that track, so this is just gyms that actually take the time to track their conversions in free trials. The close rate is under 30%. So the gyms that aren't tracking, it's definitely worse. What do you think of that stat?

Speaker 2:

Yeah, that tracks in my mind, right? Because like I said before, in the past, people were looking for a place to work out. Now they're looking for a solution to a problem. And if you give 'em a free trial, the one thing you had them trial may not be the solution to their problem. Yeah,

Speaker 1:

I didn't like that workout. It's not for me. You know, that's it . That's , yeah , that's an easy one. Right. So under 30%, what, what's a close rate? What, what would you consider a good close rate in a gym when they're using free consultations?

Speaker 2:

Uh, when they're using free consultations, like no sweat intros . I think we tell people like 70 or 80 percent's really good. You know , if you're than

Speaker 1:

Double .

Speaker 2:

Yeah. If you're doing better than that, your prices are probably too low. And if you're doing lesser than that, you probably need to get better at sales.

Speaker 1:

Okay. So there you go. That's your first stat listeners. 30%, that's your, that's or less is your close rate for free trials. 70 to 80 is what we can get you to with a free consultations. And those are targets. Sometimes you can get even higher. I've seen some gyms do really well if they're great at sales. Uh, I'm gonna get another and give you another one. Nick. Length of engagement, free trials. Length of engagement is about 7.8 months on average. That means client will do a free trial. If they join, they'll stay for maybe 7.8 months for free consult or for , uh, consultations. Pardon me? It's 23 months. So like about three x. What do you think of that one?

Speaker 2:

Yeah, that makes perfect sense to me. Right? Because if you come to a gym and you try their version of the workout they had, you try, you might be willing to stay. But my guess is that 7.8 months, those people aren't coming in and adhering to the plan and coming in 3, 4, 5 times a week. They're coming in two times a week once every other week, and they're just forgetting to cancel their membership. If I use the right service, you're, you're constantly adjusting what I need and I'm willing to stay there for a very long time because I'm probably seeing better results.

Speaker 1:

Yeah. And if I have a free trial, or sorry, every free trial, I don't know really what your goal is. I just assume that you wanna work out and do fitness and maybe tear your hands or whatever it is . But I don't know your goal. If I have a free consultation, I know exactly what you wanna accomplish. I've laid out a plan to help you accomplish it, and then I'm probably gonna check in or I should check in every 90 days to see if we're , we're making progress on that. And what that does is gives me an opportunity to solve problems.

Speaker 2:

Yeah. I would say like if you're, if you're seeing 22 months, you're probably following the prescriptive model in general. So you're probably readdressing that plan at some point too.

Speaker 1:

Yep . So let me, give me the 62nd summary. You just mentioned it. What is the prescriptive model, the quick version, we're gonna dig in, but I want listeners to understand exactly what the idea is here.

Speaker 2:

Yeah. Quickest version of the prescriptive model is you meet with somebody, you ask 'em appropriate questions, you get some type of measurement, and you understand what their goals are based on their goals. You give 'em a proper prescription for what they need to do next to reach those. At some interval we recommend 90 days, you should readdress those and re-prescribe, and then you just follow that over and over and over again. 'cause people's goals change. You're a coach, you're an expert. Help 'em get there.

Speaker 1:

Now I'll tell you this listeners, three consultations as part of this prescriptive model, it increases, it's been tied to like dramatically increased retention. So we just talked, talked about 7.8 versus 23. Uh , 23 months revenue is better. Average revenue per member is better. You're selling higher value services, attracting higher value clients. And this process stops commoditization of fitness. 'cause if me and Nick both have free trials and you go to his gym and do a workout and you go to my gym and you use a work , do a workout, and they're kind of the same and you kinda like Nick a little better, you just join Nick's thing. Or you like them both the same and you start saying, Nick , what's your price? And Nick gives you a price and you ask me what my price is. You make the decision based on who's cheaper, not on who's necessarily better. 'cause the things are the same. This prescriptive model allows you to showcase your coaching and your expertise, your problem solving, the results you can give to clients. And it sets you apart in the market so that your coaching or your fitness, pardon me, is not a commodity. Right? This is an actual coaching service. So now we're gonna dig into this, Nick , gym owners are often hesitant to get rid of free trials. Have you ever had a mentee push back ? When you say get rid of that and like what , what's, what's the argument? Yeah,

Speaker 2:

I've, I've, you know, I've a lot of mentees and I've had quite a few pushback against it at the beginning. I , I , I think that there's, there's a bunch of different reasons. I think one of the reasons is like lack of experience, right? You know , that's what you started doing and it has worked or it feels like it's worked up to this point. So the fear of change is large. I think oftentimes gym owners are scared that they'll have to have like a more aggressive sales conversation and maybe get more uncomfortable with mm-hmm <affirmative> . With the person, you know, they'll , they'll have to get pushy and , you know, you know that I believe that that's not the case. You don't have to do that. I think that the , the , the fear of change and the , and the fear of discomfort are probably the biggest reasons why people are afraid to get into it. Yeah.

Speaker 1:

For me, it was very much that where, first of all, I didn't know what I was doing and I thought I was selling workouts and at the , in 2011, I kind of was, but like That's true .

Speaker 2:

Yeah. We all were. Yeah.

Speaker 1:

Yeah . You know, and I , I , I got people in the gym and I didn't really know how to sell. I didn't wanna sell. So I just gave them a thing and hoped they would, they would buy it. And it worked for me in 2011, not, I mean, eventually I was losing money badly, and I joined Two Brain to fix that. So it worked for a very brief period. Now it doesn't, didn't like that anymore. Right? And what eventually, what I started to find when I was having , uh, we got together with Two Brain , we started doing more consultations, people who were coming in for free trials, like they hated them because they just heard that CrossFit was kind of cool, or this high intensity fitness was kind of cool. But then they try to like, I hate this. Like, I don't wanna do this, I just wanna lose weight. And like, is there another way? And the answer is , yeah, there is another way. Uh, we can figure out something that works for you. And it was just like, I, I needed to make a change because we're bleeding out money. So when you talk to many people about that, are you usually able to convince them to make a change? Or do they really dig in? How, how does it go?

Speaker 2:

Yeah. I, I've never been able to get, I've never not been able to get somebody to transfer over mm-hmm . With, because most gym owners are , are dealing with , uh, the , their level of experience, right? And when you get introduced to other people with different levels of experience, it's , it's easier to see how the success means. I'll probably be successful. Like, for example, when you start with three trials and you don't know any better, it would stand a reason that you won't change that, right? But then when you meet other people who have transferred from free trials to not doing free trials and they've been more successful, you say, okay, that could be me. Similar to like a before and after you've see in a gym , if I see a big dude with tattoos who's lost weight, I could could think that could be me who lost weight. But I think , uh, appealing to gym owners and coaches want for helping people is a really good way to get through to this. Most of us did not get into this business to make money. I know that that's a thing that's important, but that's not what got most of us into the gym space. It was like, I want to help people. I wanna work out with people. I want people to feel better. So if I offer multiple services, let's say CrossFit class and personal training, I need to know more about you to tell you which of those is better for you. And I literally cannot do that if you are dying doing burpees and pull-ups in a 15 minute free trial, and I know nothing about you. Right? So if I can, if I can get to , to understanding what your goals are and what your needs are, and I want to help you long term , maybe personal training's a better route, but I can only know that by sitting down with you and talking to you and asking questions.

Speaker 1:

Yeah. And , uh, listeners, if you're on the podcast , uh, Nick is wearing a shirt that says, help first, I just held up Chris Cooper's book help. First, we're gonna put a link to that in the show notes that will change your perspective on sales. It's not a pushy, slimy thing. It's about asking, what do you need? And they're like, I badly need this help to do this thing in fitness. And you're like, I've got the answer. This is what you do. And I'll tell you this , uh, in those free trials, this phrase made, I think it was , uh, a million dollars for , uh, one gym owner. And it was, do you wanna do these workouts with me one-on-one or in a group setting? And you can never, you don't get to ask that or say that, but the answer is simple. If I had asked clients back in 2012, if they wanted to do the workouts with me one-on-one or a group setting, I bet about 30% of 'em would've said, I wanna work one-on-one with you. And I would've said, that's $75, as opposed to like a session as opposed to $150 a month. And my bank account would be a lot fatter as a result. So pick up that book link in the show notes will be there. Uh, Nick , when you push your mentees and you get 'em on the freeze consultations, what metrics do you see that change ? Is it just like, ah , and everything changes?

Speaker 2:

Yeah. I mean, honestly, it's everything. You know, the revenue goes up, their average revenue per member goes up. You can't see a leg immediately, but you'll notice over time that it goes up and , and it , it's, it tracks logically, right? Like for example, like you said, if , if we would've offered the opportunity to train one-on-one back when we first opened our gyms, there would've been tons of people who took advantage of that. And that's not us pushing that on them. They would've happily taken that, like, I can't tell you how many clients I put through a free trial. And honestly, many of them I got to sign up for our group membership who would've been so much better off working with me or another coach one-on-one, like two times a week for 30 minutes.

Speaker 1:

Yeah. Did you ever hear this one? Did you ever hear this one where guy would be like, oh , your class schedule doesn't work for me? I'd be like , I should have said, I can meet you one-on-one at 10 22 on Thursday morning for $80.

Speaker 2:

What a novel idea. But like , it's similar to you. I never thought of that. I was like, oh, that sucks. I , I guess you don't join our gym .

Speaker 1:

Good luck. Bye-bye <laugh> .

Speaker 2:

Yeah , yeah , yeah .

Speaker 1:

And I've interviewed enough Jim owners on the show , uh, our revenue leaders, our net owner benefit leaders, average revenue member leaders, and I ask them what changes things. And inevitably they'll talk about the prescriptive model and say like, everything changes exactly to what you said when I started using this thing, my revenue. Like, you'll see these spikes, like, they're like hockey sticks wherever you line goes across and then boom up. And it's, they started using the prescriptive model. They bolted in personal training. They started getting better retention with 90 day goal review sessions. Like the benefits of this thing cannot be overstated. And the metrics for gyms, and we see thousands of gyms in their metrics, they all show that this thing works. So if you're not using this model and you're stuck on free trials, you really gotta think about like, am I just digging in my heels here? You should try something else.

Speaker 2:

Yeah, I would, I would struggle to believe that there's a logical argument for how it doesn't work. I, I , I think you could say trying to force unnecessary services on somebody maybe isn't the right goal, but then don't do that. Right? Like, offer the appropriate services to the right people and they will happily take advantage of those and see success. Mm-hmm

Speaker 1:

<affirmative>. So those are the benefits. That's the backstory of the prescriptive model. Now , Nick , what are the exact steps? So I want , we're telling people not to do free trials and it's, it's crappy to not give them the, the , you know, the option of how to do this. What are the exact steps now to move from free trials at your gym to consultations? Like, what are your top tips for implementation? So a listener can say, I believe what you're saying. I understand, I wanna make a change. What do I do?

Speaker 2:

Yeah, great question. I, I would first list out like, what services do I have to offer? So for example, if I'm a gym that only has one service, it's gonna be a little bit harder to see the value in, in, in a consultation versus a free intro, right? Because there really is only like a yes no decision there. Um, but if I'm a gym owner and I'm by myself, or I have maybe like one or two other coaches, if I do group classes, I should start offering personal training because there are tons of people who need that service, right? If you have other services like nutrition or semi-private or barbell club or any number of other things, like, I would lay all those out, right? And I would start thinking like, who are these good for? Okay. Then I would create a calendar in which I had people , uh, I gave people the opportunity to book an appointment with me so that I was available for them and not like coaching a class and giving them 30% of my attention as I was trying to talk to them.

Speaker 1:

I've done that.

Speaker 2:

I know I've did that in the past. Yeah .

Speaker 1:

Guilty. Yeah.

Speaker 2:

I would put together a list of questions. You know, like in in, in the ING coursework, I put together a <inaudible> questionnaire. People can steal. I don't know if that's in a lead magnet, but I'm sure there's some version of it that exists. Um, the, I , I would then sit down with people, I would ask them questions, and then once I understood their need, I would tell them to do the thing that's good for them and then I would do it.

Speaker 1:

So key elements here, guys, you're going to need to, I would give you like at least two service offerings. And like, the obvious, obvious one is like, if you sell group workouts, sell pt, you know those two things. Like you just, like, that's an obvious one. If you can teach people in a group, you can teach people one-on-one. So just like start offering pt at some point, you may run into a point this thing where you have to hire someone to sell more pt, but let's leave that for now. Right? Now you're just saying to your next client that comes in, like, I have two options for you. They're both great. One gets you your goals faster and works one-on-one with me. Completely flexible schedule. The other option is group classes and you know, you're gonna get less attention, but you're still gonna make progress. Whatever. You've got those two things. You're gonna need booking software or a booking system of some sort, like the best websites and your management systems will have this stuff built in. You just need to make sure that you are available to, to respond to leads and allow people to book. Right? And eventually you're gonna put a whole system in place where you're going to take leads, which is like a lead , you know , an email address or a social follower and ask them to book intros. But at least your starting point is having this thing available so that people who visit your website can book an appointment. They book an appointment and you're gonna respond, confirm the appointment, tell 'em how to come again, there's whole sequences that your brain has to teach people how to get people to show up for the appointments. We won't get into that 'cause this is just the high level thing, you know? 'cause that goes forever. But then in that appointment, you're going to ask them questions. And the best one is, you know , what led what led you to , to the , to my gym? And they're gonna tell you, oh, you know, I, I, I wanna apply for a job, but it says I have to lift 50 pounds regularly and I can't do it. And so then you the best plan here, it's called motivational interviewing. Ask them some why questions. Why is that important? And they're gonna say, I just don't make enough money. I wanna take my kid to Disneyland. You're gonna get all this stuff, right? It's gonna be emotional, deep, really important stuff. And then you're like, wow , I understand why this person, what this person wants to accomplish and why I need to supply the how. And the how is exactly what Nick said. Here's the exact plan to get you to that goal as fast as possible. And start with the premium option. Price is no object. Don't put your budget on these clients. What is the best thing? And it's probably gonna be pt, nutrition and Strength or whatever. It's tell them that some of 'em are gonna say, I want that. Some of 'em will say, ah , I know about that. That's when you can start adjusting the prescription saying, yeah. You know, go ahead. Pardon me. Go ahead Nick. Tell me more.

Speaker 2:

Well, like in what you just said, don't put your price on them. I think what a lot of gym owners and coaches struggle with is that like, our clients are not in the same financial position we are or were when we opened the gym. Yes . Right . Like I , when I opened, when I opened my gym, I was , uh, working at the gym, going to college, and working at a liquor store at night so that I could afford to keep the gym open. <laugh> .

Speaker 1:

Yeah. So you couldn't afford personal training <laugh>.

Speaker 2:

Yeah. But the , uh, executives that were coming in for my stupid free trials definitely could, and they probably would've seen better results if they were doing like, dedicated strength training with me than getting their butts kicked in a wad every day . You know ? Right.

Speaker 1:

Offering someone the best steak on the menu is not slimy. That's saying, you came in for steak, this is the best one. And they're like, well, I don't want , I can't afford that. Okay, I got this one. And they're like, okay, I want that. That's not a slimy situation. You're still solving the problems. And then the option, here's the key, like if you do this process that we're talking about, and let's say someone says, okay, I can't afford personal training, or it's not for me, I wanna do your group program. Say , cool, we can do that. Personal training is always available if you wanna accelerate it, maybe you just wanna do group training plus one personal training session a month. This is called a hybrid Membership Dreams that do this have incredible a RM because instead of selling, say a group for 1 75, they're tacking on a $75 PT session once a month, that takes it to two 50. That's a great a RM. You could even take it higher. And then if you sell PT later on, they're saying, oh man, you know, I'm not getting good results right now. I'd like to move faster. I really wanna lose that 20 pounds before the wedding. Okay, let's scale up to pt. And maybe the value was there for them at that point. So you see how this model allows you like huge, huge flexibility and allows you to boost your metrics while helping people accomplish what they want. You're not forcing them to do this stuff. It's not like, Nick , buy this truck because I, I wanna sell it, get it off my lot. It's like, you need to get from A to B, here's the truck. What you have any other, like, you've done this so many times in your gym, but also in , uh, as a mentor, is there any like really great tip that you can give people as they're looking at the RX model right now off the top of your head?

Speaker 2:

Yeah, I, man, what a great question, Mike . I , the thing is I think most gym owners are trying to avoid , uh, discomfort, right? And I would push back on that and I would say if you got into the gym space, you care about helping people. And if you don't care about learning about them, you don't actually care about helping them, right? So if you want to ask questions and learn about them, you're gonna naturally find that maybe some of your service offerings are not the best for them . But if you don't care enough to ask, you don't really care enough about their success. So I would just start asking your clients more questions and you'll be shocked at how easy it's to prescribe them to do other things, you know, that they might pay more money for, but that they'll see better results for.

Speaker 1:

Yeah. And here's a really interesting aspect of that. Tell me if you've, if you've seen this one where you're, you're asking questions of a person and you realize that they're just a horrible fit for your gym, you know that they're not gonna stay, they're not gonna get what they want. And like for me, it was competitive athletes. So I, I just, they would come in and like, I wanna do this. I wanna go to the CrossFit games. I want, you know, all these different like specialty albums . Like after I used to take those athletes, and inevitably it would really mess up my gym. And eventually I realized my market is like 30 to 60-year-old professionals who wanna get fit for life and have a good time for an hour a day, three times a week. That was my market. Once I realized that, I started to see the competitors, you know what, that's a great goal. I can't help you with that, as well as this gym down the street. You should go there and they're gonna serve you. And then all of a sudden my gym felt better and I had less problems. Have you seen that in your experience?

Speaker 2:

Oh man, absolutely. I can speak to that personally. You know, I have a gym in town. It's across the gym. The , the coaches, the owners are fantastic people. Totally different market than us. If you come into my gym looking to work out for an hour and a half day, 60, 90 minute am wraps you wanna throw up every day , like, there's nothing wrong with that. No, it's

Speaker 1:

Cool. <laugh> ,

Speaker 2:

I'll happily refer you to that man. Like you will enjoy that more than you will enjoy my gym. My members will enjoy not having you here. That's a win for everybody.

Speaker 1:

<laugh>.

Speaker 2:

I , yeah, I , I've had that experience myself. I happily refer 'em to that other gym, but then I teach mentees that as well because as we're making some of the changes that happen when you go from like a hobby gym to like a professional gym, sometimes cultural shifts make challenges. Mm-hmm <affirmative> . Easiest way to avoid that is to not let those people into your building, you know? Yeah .

Speaker 1:

And if you target about 150 people with an a RM of 2 0 2 0 5 to start or greater, all of a sudden you're making a hundred grand per year. We have spreadsheets that show exactly how this is possible, and you're on the path to becoming a millionaire. It's like this stuff happens regularly. I believe the stat was, I think 288 gym owners, I think achieved a hundred thousand dollars net owner benefit last year with rein alone. I believe that's the stat. That's huge. And that comes from this process because this is the model that goes into those gyms. It allows you to make good money, run a profitable business with , you know, 150 clients. You can find 150 clients and it gives you the confidence to say, you can go do that over there. You are perfect for this gym. I can help you. Here's the price. Let's roll. Nick , thank you so much for helping gym owners with this. I think this is going to be perfect. If they wanna work with someone like you, they can book a call and talk about it and they're gonna get to see, you know, the, because this model you guys as mentors, you drive it in piece by piece, step by step . Am I right? Mm-hmm <affirmative> . Yep . It's , you don't have to understand it all at the beginning, but you will by the end. Yep . So if you have questions about this model, book a call link in the show notes, you can find out exactly how it is. And then the short version is a mentor like Nick will tell you piece by piece, do this right now, now do this. And the metrics will prove that what they're saying is the right thing. Nick, thanks for being here. Thanks Mike . That was Nick Cabbage . This is Run a Profitable gym, the world's best gym owners. Come on here all the time to tell me exactly how they're having the success there having so that you can benefit from it. Hit subscribe. So you do not , do not miss a show. And please hit a like on this video on your way out the door. And now here's two Brainin founder Chris Cooper with a final message.

Speaker 3:

Hey, it's two Brainin founder Chris Cooper. With a quick note , we created the Gym Owners United Facebook group to help you run a profitable gym. Thousands of gym owners, just like you have already joined in the group. We share sound advice about the business of fitness. Every day I answer questions, I run free webinars, and I give away all kinds of great resources to help you grow your gym. I'd love to have you in that group. It's Gym Owners United on Facebook, or go to gym owners united.com to join. Do it today.

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