Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Run a Profitable Gym
$450+ Average Revenue Per Member 5 Months After Opening!
At just five months old, Emilie Towns’ gym is already averaging more than $450 per member per month.
Instead of offering big group classes, Emilie built Ardent Fitness on a high-value foundation by focusing on semi-private and small-group training.
In this episode of “Run a Profitable Gym,” Emilie shares how her mentor helped her launch with clarity and confidence, and she lays out the systems that drive her success.
She breaks down her onboarding process and pricing strategy, and she explains how the Prescriptive Model has helped her retain clients, reinforce value and consistently deliver results. She also shares how she overcame early sales fears to find high-value clients.
If you've ever wondered how some gyms can charge so much more than others, dig into this episode!
Links
"Help First"
The Prescriptive Model
Gym Owners United
Book a Call
0:01 - $454 ARM in 5-month-old gym
3:32 - Small group vs. semi-private
11:24 - Running a semi-private program
14:27 - How to find high-value clients
22:18 - The Prescriptive Model
A gym owner opened her business about five months ago and already has average revenue per member above $454 a month. You're gonna find out how that is possible today on Run a Profitable Gym . I'm your host, Mike Workin . Please hit like and subscribe wherever you're watching or listing with my thanks. Now, our average revenue per member leaderboard, we call it a RM, it runs from 4 54 to $724. That's the number one spot. Now , not every member at these gyms pays that price. Some pay more, some pay less, but that's the average and that's what gets you on the leaderboard. Do the math in your head. Take the number of clients you have at your gym, multiply that by 200 or $205, multiply it by $300. Now, what would that do for your business and your life? We are gonna tell , we're gonna tell you today exactly how you can get to those numbers. Emily Towns of Ardent Fitness in Texas, she landed on our leaderboard and this is very cool, just a few months after opening her gym. So Emily, can I ask you a hundred questions about how this, how you did this?
Speaker 2:Absolutely.
Speaker 1:Okay. I'm so excited about this because as I said before the show, it was so great to see someone have a success early on in the journey because it took me a long time to get even close to a $200 a RM. So you already blew that outta the water. So I gotta ask you right off the bat, what did you decide to sell that allowed you to get above $400 right after opening?
Speaker 2:Yeah. Um, I think I had an I , well I started , um, wanting to sell semi-private training, which was very new to me. I did , I didn't know what that was, but I decided to start with that. And then I also do small group personal training. So I wanted to keep it very, very small and personal. Um , which I think allowed me to charge a little bit more because you can still get that personalized feel from a trainer, even in a group setting.
Speaker 1:So small group and semi-private as opposed to group training.
Speaker 2:Correct. And personal training, but keep it with semi-private and small group. Were
Speaker 1:You originally gonna sell group training at first?
Speaker 2:I think so. I'm trying to remember back. It's been a long process of building out my model, but I think I wanted to have group as well, because I love, my goal here was to create a community. And I know it's semi-private. It's a little bit harder to do that because the groups are so small. So I wanted to provide something for someone who wanted the group setting, but didn't really need that personalized touch.
Speaker 1:Okay. We'll get into the details of small group and semi-private. But first, Emily, what is , what's the 62nd summary of your gym ? Like, talk about, you know , who you serve, what's your ideal market, what do you sell? How much space, how many coaches, what have you got going on at Ardent in fit in Texas?
Speaker 2:Yeah, absolutely. So , um, I'm about 1800 square feet and we sell small group personal, private, and personal training. My target demographic from the beginning was we hit a demographic of men, but really wanted to focus on women about 45 plus. And our youngest is, I think she's 35, and then our oldest is 69. So really, really staying within that demographic. I have three trainers I just brought another one on and they're, I mean, I'm biased. Whatever rockstar team, like they're, they're incredible. So <laugh> . That's good. That's good. Um , yeah, and you know, they do things better than I can and I just wanted to keep it that way. So, you know, we just run three classes a day and on Fridays we run two and just wanted to build those up. And my goal was to create a community and serve people who kind of can't really find where they fit in and, you know, just build that up to just create a space that is welcoming and fun and, you know, but we still get after it too.
Speaker 1:Okay. So that's great. And let me ask you this, if this is how you do it, small group per , so you've got group training, which everyone does the same workout more or less with a little bit modification. Mm-hmm <affirmative> . You've got small group where you have like smaller groups where you know , four or five, six people, whatever, and they're doing a similar workout, the same workout essentially, but it's modified, but they get more attention because it's a smaller group. In semi-private training, what happens is that the gym owner will have maybe four people in the class, two, three, whatever, but about four is a kind of a good number. They're not doing the same workout variations, they're generally doing their own programs and it takes a very skilled trainer to then coach four different people through four different programs. Is that what you're doing with your program?
Speaker 2:Yes, sir. So what we do is we have the small group personal training and the semi-private. And with the small group, I cap it at six, but on Saturdays I opened it up to 10 just so we can kind of have a little fun Saturday and make it a little bit different.
Speaker 1:Crank up the music and go
Speaker 2:Yeah , yeah. Crank up the music. Got a good sound system in here, so want to kind of change it and keep it, honestly keep it as a vibe and everybody can meet who they don't meet throughout the week. So a lot of the different people come on Saturdays and meet people that, you know, they're like, oh, well I'm gonna work out with you next week. Like that sort of thing. So, and that's what I've wanted. And with a small group, personal training, they still get such a personalized touch, even though they're doing the same workout. And the feedback we've got was, I'm learning so much even though I'm not paying for that personalized program. So, and so it's been great.
Speaker 1:And that's a key distinction because a lot of people are asking this question, what is small group? What is semi-private small group? People are doing variations of the same workout, but they're getting more attention than they would in a big group, semi-private, they're doing their own specific workouts. And a highly skilled coach is leading them through that and just shifting attention between a smaller number of people. So it's not as much attention as pt, but it's way more than in a , in a group setting, even that small group setting. So mm-hmm <affirmative> . You could have a small group, or pardon me, you could have semi-private training of two people. You could have four. I've heard of it as high as six, but that takes like a very, very skilled coach. But four is a nice sweet spot. Is that, you said four is where you run Cap it ?
Speaker 2:I do three for semi-private, just for right
Speaker 1:Now . Sweet . There you go.
Speaker 2:Yep . Mm-hmm <affirmative> . Because we're still, still , and
Speaker 1:That's a good number because it gets hard.
Speaker 2:It does, it gets hard. And it also, we're still growing and so, I mean , some people are still getting the one-on-one because not everyone can fill that prime slot. Um, but when we've had three, I've seen how well my trainers do, but I think that's gonna be, I think you're right, that is the sweet spot with just three. Mm-hmm
Speaker 1:<affirmative> . People feel like they're getting a ton of attention and all of a sudden it feels way more valuable and it comes at a higher price point. So tell me, where did you find out about semi-private training? This was something that would've changed my gym back in the day. I sold group training for about a decade and <laugh> , I wish I had sold something else. How did you find out about this, right, as your opening, what did you do?
Speaker 2:Courtney Brownlow, that's all I can say. She, I, I was with you guys for a year, I think before I even, no, over a year before I opened. So I was, I was like, what do I do? Like I, all I knew was box gyms, all I knew was sports performance and I mm-hmm <affirmative> . I wanted to be, but in my area that it's just box gyms. And so I was like , I was like, let's be different. Let's stand out. And Courtney was like, Hey, let's do semi-private. And I was like, cool. What's that? <laugh>? So she explained it to me and then we kind of just went with it and ran. And it , it's been really, really cool.
Speaker 1:So this is cool. What , like, I , I , I've made so many mistakes and Chris Cooper's made so many mistakes and so many long-term gym owners. We, we didn't have an option to like learn at the beginning. We just kind of opened a warehouse and fumbled through it and eventually enough of us talked to each other and put our heads together and figured a few things out. And Chris took all that and like, what he had learned and put together this great program that wasn't available. And I made so many mistakes, lost so much money, and it was, you know, at the peak of my misery, I was losing $5,000 a month and I had to call Chris for help. Uh, you worked with Two Brain before you started, so how did this set you up for long-term success? Like, was it a good feeling to like not have to figure it out and rhyme your head into the wall by yourself?
Speaker 2:Yeah, I, I don't like doing that at all. I, I <laugh> I wanna be as efficient as possible in pretty much anything I do. And I think that's my personality, just in general. Like, I don't want to repeat the same problem over and over and over. Yeah. I wanna figure it out and get it accomplished. And I was like, I've never done this before. And if there's people out there who have done it and have made tons and tons of mistakes, like let's go ahead and learn from them and I'm gonna make my own in general. So like, let's make them , let's not try and make the mistakes that other people made and learn from people who've done it and have been successful. So it was honestly the best thing, the best decision I made , so.
Speaker 1:Oh, that's so good to hear. Mm-hmm <affirmative> . I wanna ask you this, did , did you do a Founder's club promotion to start?
Speaker 2:I did and I, ooh , butchered it. <laugh>
Speaker 1:<laugh> . Okay . Let's talk about it .
Speaker 2:What'd you do ? So , yeah . Oh gosh. Uh , number one, I didn't know what, I didn't know how much sales was gonna come into it. I thought it was, and I think a lot of people think like you build it and they'll come and it was like, yeah, why wouldn't you wanna work out here? Number one, my gym wasn't built out yet, so I was trying to like mm-hmm <affirmative> . And it was a really, I mean, it was, it was real rough looking before it got built out. And so , uh, even Courtney was like, Hey, let's not post gym pictures on social media yet. 'cause it's , uh, it's not looking too good. So I was trying to sell, but number one, I, I hadn't opened , so I didn't know my product yet. And so I was just trying to sell a theoretical product and it , I'm sure it completely came across as like, well, she doesn't believe in her product because I didn't know what it was mm-hmm <affirmative> . So how could I believe in it ? You know? And so it just, at my price point was not great. Like, it just wasn't. Now looking back, I laugh. I mean, I just think it's funny because it's like I'm trying to sell these ginormous packages with no rapport, no sales skills, nothing. And so I got people, I , I mean people started when I opened, but it was like my mom and like my one other person. So yeah . But now we've really honed in on, on the prices and I've seen results with the product and it's, so you just, you feel convicted and like people see that. And so it's easier to have the passion for it to know that it actually is something that could change people's lives.
Speaker 1:And that's interesting 'cause I've heard , uh, some, some, we have a great founders club , club pro program listeners. So what , what happens is give you all the stuff and mm-hmm <affirmative> . Teach you how to hit the ground running on day one. Yeah . And I think the record, if I'm not mistaken, is above 75 members. Uh , yeah . So that means you open on day one with members. I opened with like no members. The first person through my, my door was the tax collector and I struggled for a long time to get any anybody in the door. Right . That happened to me. But other people have had better success with it. And you had an interesting situation where it sounds like you were kind of hamstrung a little bit where you were trying to figure out like, what am I selling? And it's hard to sell when you don't know that.
Speaker 2:Sure. Yeah. And it was , and I had, this was , it was all on me. Like I just wasn't, I , I didn't know enough. I was so novice, like all of this, and I just didn't, I think the main thing was like, I didn't know what I was selling. Like , uh, I hadn't open , I didn't know what the semi-private was gonna look like. I didn't know what the small group was gonna look like because everything was so theoretical from the beginning. Um,
Speaker 1:Yeah. And it's a thing that's pro that's jumped up now, it's becoming more and more popular, but like even two or three years ago we weren't talking about semi-private training. We hadn't really figured that one out yet. So it's one of those things where you kind had to get up onto speed on something that's very new. So I'm gonna ask you to bring other people up to speed on this. Like, talk to me about the details of semi-private training at your gym. Like, we had talked clo , we talked coach client ratio already. So you've got a max of three mm-hmm <affirmative> . Uh , what kind of package details have you got? How do you set this thing up and run it?
Speaker 2:Yeah, absolutely. So they come in for their, their consultation. We talk, I feel like semi-private is probably gonna be the best fit for them. Okay . I have clients that range from one time a week to three times a week, and my average is about two times a week. And I break it down with by, with them by session so they can see kind of what they're paying per session. Because if I give them the whole up sum upfront , it's a little daunting, but Sure . Um, you break it down by session. But I bill every four weeks. So they take the big payment up front , we get them set up for their on-ramps the first two sessions, and then we kind of hit the ground running after that.
Speaker 1:Okay. Have you based your rates on your personal training rates? Like are they a reflection of that in the semi-private program?
Speaker 2:Mm-hmm <affirmative> . They are , um, they're, they're about $30 less than my personal training. Um, because if I can get three people into a semi-private session, that's gonna equate my , um, or be really, really close to one hour of, of personal training. So it just works a out a little bit better for my trainers if I price it like that. And it's still a little bit competitive in the market and not just like exponentially way too high.
Speaker 1:Right. Okay. So you've done some market research, you've done, like probably with Courtney, if I know her well enough, I think she probably had you sit down with a spreadsheet and dig into this whole thing. Oh
Speaker 2:Yeah. Oh yeah. I got a gym right across the street, so I, you know, had to stay competitive, but I think I am the highest price in the area. But you know, we, I tell my trainers all the time, I was like, we're white glove service. Like this is high ticket. Like we, we show them the value and if we don't, like, I don't feel comfortable enough selling that product.
Speaker 1:And you said you wanted to stand out in the market, right? Like that gym across the street's probably not doing what you're doing, I'm guessing?
Speaker 2:Uh, they do small group, they do personal training. Okay . Um , but they also do open gym.
Speaker 1:Uh , so that's an interesting thing that you don't do. Mm-hmm
Speaker 2:<affirmative>.
Speaker 1:Okay. <laugh> right across the street. So you literally look out your window and like see them like, you know, as you're training, you see the , the gym across the street.
Speaker 2:Yeah, absolutely. And it was actually the <laugh> , it was actually the initial space that I looked at to open and then it just fell through and we kind of, they got open before I did, but, and I call , I remember I called Courtney and I was like , uh, there's a gym going across the street. And she was like, she like immediately deep dived on them. We both were talking and just like, she was like, you're, you're just different. Mm-hmm <affirmative>. Plus I, the confidence I had from having you guys on my side like that , I was just kinda like, okay, like let's go.
Speaker 1:Okay. That's interesting. And that's another thing where that's that mindset of like, you know, I'm scared of competition versus the mindset of like, yeah , I'm gonna be okay. I'm selling something different, confident in my product in a way I go, that would've helped me sleep better at night. Back in the day I was very nervous about gyms opening up like 10 miles away. I had nothing to worry about really, you know, but I didn't have that backup for something to say, you know , say that to me. Talk to me about finding these high value clients for semi-private training. So there's a lot of people that are listening and saying, you know, I could never find or sell, find someone to buy a $450 package or whatever it is per month. How are you finding these people? Is it advertising? Is it referrals? What are you
Speaker 2:Doing? It's very heavy advertising. Uh , Facebook, Instagram, that sort of thing. Um, but I also have quite a few small business owners in the area mm-hmm <affirmative> . That are clients here, which is very, very helpful because they're in the wellness space too. So referrals as well. Um, they are seen on my social media recognize that sort of thing. It builds a rapport in the community when you have, you know, other people who are well known in the community and that that wasn't like a, like a target. But you know, I, when you find the higher end clients who value and they have the same values as you, and they provide a really good product on their end, they've already built the rapport on that side . So it's like an extension of you people asking themselves, how do I, how do I sell that package? I didn't think I could sell those packages either, to be honest. And but you, but you find the people who are, they see the value and they want to progressively make their life better and they're willing to be a little uncomfortable with the investment and that makes them very, very high value because they see, they see what they can get out of it. And I tell them all the time, like, this is longevity. Like, I don't want you for six weeks to get that summer bod . Like, I want you here for 10 years to when you're old and 80 and you need to get down with your grandkids. Like , that's what we're training for. And my clients like, they're amazing <laugh> , they really are. Like , yeah , I, I'm, I'm extremely blessed with the group that I have. So,
Speaker 1:So advertising. Did Courtney help you set that whole plan up?
Speaker 2:Uh, I go through two brains . So calm , calm , O'Reilly does mine and I, I just did Two Brain initially with like the first marketing call and I just had them set them up. But I wanted, I wanted more leads per month. I started getting a little bit more confident in my sales and wanted to have some more leads. So I hooked up with CALM two months ago. I think we're going into our second month and my leads have been really, really good and the size have been good. So I , it's been a really, really great decision to, to go with someone who's running the advertisements . 'cause again, like, I don't wanna do it. I don't have time for it, and someone else is better at it than I am. So let's just pass that off.
Speaker 1:<laugh> . But you understand the metrics, correct? Like you're looking at them and seeing like, okay, it's costing this much money, but I'm getting this much in return. Yes . Like, you see all that stuff,
Speaker 2:Right? Oh yeah. And even just as simple as like, give me one client and that's gonna cover my costs for the month. So, and if I get one client from the advertising, then I'm, I'm, I'm golden, so that's fine with me.
Speaker 1:So what that is, is we, you know, Jim knows if you're listening, we teach gym owners how to ad how to , how to advertise and how to evaluate their metrics so they know whether they're wasting money or not. So it's like, if I get X clients this return, this , you know, the front end revenue covers the ad spend, everything's great. I'm getting great return on my ad spend, my cost per lead is high potentially, but I know that I'm making this much money, so it's not a big deal. We teach you how to read these numbers and spreadsheets that you can understand it. If you wanna farm that marketing out, then you can do that and we'll teach you how to do that so that you always know that you're getting a great return on things. Uh, and there are four funnels that we teach team owners to make ads is one of them . You've got social media and I also tie that to the content funnel because they're very closely related. And then you've got referrals, which Emily also mentioned. I'm gonna ask you a bit more about that. Local business owners, they must be a great source of referrals for you because they're out in the community. Is that happening for you?
Speaker 2:Uh, they are and they, I have, I can think off the top of my head, three very well established business owners in the area that are very close to me and in the wellness space as well. So it , it's not like someone who's in construction who's like, oh, I work out here. It's someone who's like, no , I do health and wellness and all this stuff and I, I choose to spend my time at this place and not anywhere else. So it's a , I view it as very, very rapport building through like secondhand funnels or something like that. Like they're , they build their rapport with their audience, which if they trust me, then kind of , it automatically makes them more inclined to trust us over here.
Speaker 1:Okay. I'm gonna ask you about you , you said no sweat intro. So that's free consultation list is what we call 'em . No sweat intro. It's free consultation. You sit down and you're gonna talk to a client, ask 'em about their goals, tell them the best way to accomplish their goals, show 'em the price, sign them up. It's the very simple solution to that. Emily, is that something that you would've come up with on your own? And how is it working for you? Because a lot of people will sell different ways, but we found that the free consultation works much better for a RM revenue and retention. How is it working for you?
Speaker 2:It's a game changer. So it, it allows to, it allows for both sides. It allows for the client to vet us and make sure that we know what we're talking about, get them in the gym, let them see it, like I said, we're different and than any other gym in the area, we're smaller. Um, some people don't want that and that's okay. But this is sometimes this is exactly what they're looking for. And so it kind of , um, immediately, oh, this is a nice space. Like it's not crowded. I know it's not gonna be an open box gym , anything like that. But it also allows me to get to the nitty gritty of why they're actually there. Give me your goals so that we can, in six months, eight months, whatever, we can reevaluate those to make sure that the value that we're providing is matching your goals. And otherwise, like what's the point? Like if you're just coming into to work out and you're not seeing any progress, like there's no point in doing that. Um, but it also allows me to vet people who I'm like, I don't think this would be a good fit for you. And I have a very, I have a, I'm, I'm very, very stuck in my vision and my mission for the type of clientele that I want in here. Mm-hmm <affirmative> . In a sense of, I want you to be here and I want you to be able to put in the work and this, if this is just a show up and I don't, I just kind of wanna dilly dilly , like that's totally fine. This just isn't gonna be a good fit for you.
Speaker 1:I don't think you're stuck in your ways. I think you just have a rock solid vision of what you want to do in your gym. And when you know that you can then market it properly and sell properly. Right . Because you don't want everybody, right. You want the right people. And if you get everybody, I did this early on. I got all different people from all different things and all of a sudden we had a bunch of high-end fitness competitors who wanted to do this stuff and a bunch of grandma's and grandpa's who wanna do this stuff. And they just didn't mix that well. And eventually I got rid of the competitors and I focused on, it was very similar to your market. Were like professionals of like 32 to 65, maybe a little older. Yeah . And that's who we served. And once we knew that our gym got way better, I had fewer problems, everyone was happier, my retention improved. Right . Everything was better. So I think what you're doing is, is great. And the other thing, I don't think that you could do what you were doing without that prescriptive model where you sit down and talk to these people and explain the value. 'cause they may not understand. So prescriptive model is going to be an essential part of this service because I love what you said. You are taking people and you're showing them how to accomplish their goals. Then you're meeting with them again to say, here's the progress we've made towards your goals. Here's the plan to get further. And that is a huge retention play. It also allows you to give them more services if that would help them, if they want them. But the goal review session becomes an ancest part of that. And so now that you've been open for, you know, a little bit of time, have you started hitting some like first goal review sessions with people and how are they going?
Speaker 2:Uh, we do goal reviews every 30 days. Um , because yeah , it's 30 days . Nice. Every 30 days. Um , once we hit the 90 day mark, I'll probably spread it out just a little bit longer, but mm-hmm <affirmative> . Those, I mean those first 30, 60, 90 days, like they either want it or they don't. And when you sit there with them and the biggest people have their goals, that's great. We do embody testing and all of that stuff too. But one of the biggest retention strategies that I've kind of noticed in those no sweat or in those uh , client check-ins is I have a , a portion of it where I have praise points about the client . So like, these are, these are the things that I have noticed. I got, I get feedback from my trainers, just little snippets just to be like, you're crushing it and you even showed up. You were tired, you were mad, you were whatever, but you, you showed up. You bring a vibe. You, you bring excitement and we've just seen you get stronger over this amount of time. Because that , I , I just feel like that goes further than , Hey cool, you squatted 2 0 5. Like great job. You know, it , it's more a personal personal , right? It's, it's showing them that when you show up, like we see you and you are , you're very, very important to us. And I thank them for being here because they don't have to mm-hmm <affirmative> . You know , so I think that's helped.
Speaker 1:I, I agree with you and I, I can't think of a better way to resell. 'cause that's essentially what you're doing. Every time a membership comes up for renewal to resell a high value service than sitting down and saying, look at what you've accomplished. I can't believe you did this. And it could be a PR but it also could be you showed up and you worked and you put the effort in and now we're seeing the results. Here's the results, here's how we're gonna go further . And people who have that plan are less likely to quit. Whereas someone who doesn't have a plan, like the early members of my gym would be like, nah , I don't know what's going on here. I'm just gonna , you know , switch. And that was where I lost some clients . So that Right . Prescriptive model. And I'll put a link in the show notes list if you wanna check it out and see the cyclical nature of it and how it works with revenue retention. You'll have a link there. Check the show notes for that. Uh , Emily, I'm gonna let you get let you get back to running your gym in just a sec. Last thing. Gym owner out there is listing has low a RM someone like me 10 years ago was like $110 or something like that . I could not have imagined getting to $454 or more. What would you say someone out there is thinking about looking at these numbers, thinking they're crazy and thinking about working with a mentor, what would you say to them ?
Speaker 2:Evaluate your product if the value is there. Be confident in yourself to sell something that will get results for people.
Speaker 1:Cool . And is it, is it a , do you think it's a stepwise thing? Like would you expect someone, like did yours kind of go up like a hockey stick right away or was it like a staircase where there were small jumps? How did your a RM progress?
Speaker 2:Well, I was too scared to sell my senior private , so I just sold group for like the first two months and then decided that I didn't wanna keep selling group. And so I started asking, essentially prescribing more semi-private. 'cause it made more sense too. And when you already showed the value and then you're like, oh, okay, well this is what it's gonna cost. People started saying yes , and then you were like, okay, which gives you more confidence to sell, sell more, sell higher. So it was, it was like this for a long time. And then I, I remember one day I was like, I'm in the , in the no sweat drawer . I was like, I'm gonna , this person would be better at semi-private. So I was like, here, this is our semi-private , um, just like real me , like just kind of shy about it. And then they're like, okay, that sounds great. And I was like, okay, so it actually works. And then you, you sell it and then you get confident and you keep, you keep doing it and then you keep seeing results, which allows you to, to build your confidence. So , um, anyone who's worried about selling that, like you just gotta do it and there's gonna be more nos than yeses, but those yeses are gonna be way more, they're gonna be way more invested and see results really, really quick. So,
Speaker 1:And the nos can get help at a different gym that serves what they want and that's totally fine. Exactly. And listeners, right ? Uh, I'll give you, I'm holding up here. Chris's , uh, help first I think it's backwards, but that's okay. Help. First we'll put a link in the show notes to that, that is the concept. It'll lay out the idea that exactly what Emily said, this person would be served best by this service. I'm not giving them a crappy service that they don't want. I'm giving them the , the solution to their problem. So if you wanna learn how to sell without being a slimy salesperson, help first Chris Cooper's book, one of his most popular link in the show notes. You can check that out. Emily, thanks so much for being here. I am so pumped to see where you're at in a year. Will you come back and tell us?
Speaker 2:Absolutely. Thank you so much for having me. This has been a pleasure.
Speaker 1:Yeah , it was my pleasure as well. I really appreciate it . That was Emily Towns. This is Run a profitable gym every week we are here with the top gym owners in the world. We tell you exactly how they're doing what they're doing. So you can do the same thing. Thanks for watching it or , and listening. Please subscribe for more shows. And now here's Tub Brain founder Chris Cooper with a final message.
Speaker 3:Hey, it's Tub Brain founder Chris Cooper. With a quick note , we created the Gym Owners United Facebook group to help you run a profitable gym. Thousands of gym owners, just like you have already joined in the group. We share sound advice about the business of fitness. Every day I answer questions, I run free webinars and I give away all kinds of great resources to help you grow your gym. I'd love to have you in that group. It's Gym Owners United on Facebook, or go to gym owners united.com to join. Do it today.
