Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Run a Profitable Gym
10 Lead-Nurture Strategies to Unlock Hidden Profit
Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide.
If you’re chasing more leads but not seeing results, this training is for you.
Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X.
Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United.
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Every gym owner tells me, Coop, I need more leads. Who do I hire? What do I do? How do I do it? The truth is that you're probably wasting a lot of the leads that you get. And so while every gym owner could use more leads, first they need to stop wasting them. This is called lead nurture. This is the act of trying to get your leads to actually take an action, to book a no sweat intro at your gym or another sales appointment, and then actually show up. Lead nurturing is taking the leads that you do get, and then getting them to take some action, coaching them to start their fitness journey. Most gyms are bad at this, but I've got a brand new training for you. June 17th at noon Eastern in gymownersunited.com. I'm going to show you how to get better at lead nurture and stop wasting the leads that you're getting. Let me give you a little preview. This is our brand new guide. I will give it to you on the 17th or maybe even the day before, and you can attend my free training. We're going to go step-by-step through this on June 17th, noon Eastern at gymownersunited.com. It's a free webinar. Anybody can join. We're going to go step-by-step. I've got 10 ways to improve your lead nurture. Now, look, if you're getting 10 people knocking on the door of your website every single day, and none of them wind up booking a no sweat intro with you or making an appointment to come and talk, then you're getting enough leads, but you're wasting them. And so I'm going to help you not waste them. I'm going to help you get them in. We're going to be walking through this step by step. But the first one is call your leads faster. Look, I don't know how many times I've visited a gym in another city when I've been on vacation and never gotten a call back from them, never gotten a response to my email. If you want to coach people to change their lives, the first step is calling them back when they're interested, when they're feeling hopeful, when they've got a plan in mind, get back to them, help them, coach them to take the next step, which is showing up at your gym. So if you can improve your call response time here, you will improve your conversion rate by 21 times if you can respond within five minutes. Some people take a day, some people never respond. 80% of buyers go with the first person to respond to them. And after a lead enters your funnel, conversion chances are drop by 400% every 10 minutes. You got to get back to them right away. A lead is seven times more likely to buy if you respond within 60 minutes. That is insane. And businesses on average take 48 hours. This means you have a massive opportunity to be the first to respond and just invite them in while they're feeling hopeful, while they are thinking about changing their lives. So look, here's what you need to do. Now, In this guide, I'm going to go through 10 steps just like this, but I'm not just going to tell you you're doing it wrong. I'm going to actually give you a checklist to follow. So I'm just going to hop on down here to the last page. Here we go. Here's our checklist. We are going to give you this, and we're going to give you a bit of a challenge. If you can do this, you will get more people signing up for your gym. It's not just a matter of generating more leads. It's what you do with those leads that counts the most. And this checklist that I'll give to you on June 17th noon Eastern, gymownersunited.com for free will help you understand what you need to do better. You can delegate some of this stuff. You can lean on software to do some of this stuff, but you've got to get it done. And this is probably the fastest way to grow your business, but it's the blind spot for most gym owners. So if you want to get this guide for free, do the free training with me, ask your questions, learn what you got to do, get the checklist. gymownersunited.com, June 17th, 2025, noon Eastern time. I will see you there.
