Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Run a Profitable Gym
How to Book More Intros and Sell More Without Buying More Ads
Does your gym really need more leads, or are you wasting the leads you already have?
In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads.
Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym.
John explains:
- How and when to contact leads.
- How to personalize lead nurture so your gym stands out.
- How to use long-term lead-nurture tactics that convert cold leads into paying clients months down the line.
- How to use automations without losing the human touch.
He even shares a never-miss script you can use verbatim to start more conversations.
Tune in to hear all six strategies, then start implementing them today to convert more leads into high-value gym members who stay for years.
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2026 Two-Brain Summit Tickets
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0:29 - Call your leads
7:55 - Follow up with leads
11:12 - Optimize availability
15:32 - Personalize lead nurture
20:49 - Long-term lead nurture
i bet you have enough leads but you're wasting them today on run a profitable gym two brains marketing wizard john franklin is going to tell you how to stop doing that i'm mike working in please hit subscribe wherever you're watching or listening with my thanks john are you ready to help gym owners with six lead nurture tips that have a huge effect but are ultra simple
SPEAKER_00:let's get into it
SPEAKER_02:let's do this thing because i bet gym owners are literally wasting the next lead that comes in i bet that lead gets wasted we're gonna help them stop doing that right now so your number Number one tip to help gym owners maximize the leads they already have without spending a single dollar. What is it?
SPEAKER_00:Yeah, a quick preface. Like I've done hundreds of sales calls for Two Brain. So talking with gym owners who are interested in improving their business, the number one thing we hear is I need more leads, right? But the reality is, you know, based off of our data in Two Brain, the average gym gets about 25 leads just from existing every single month. So there's a decent base there. But when you go down the funnel of those 25, the average gym only closes five. So one of the easiest ways you can grow your membership count is not necessarily by going out chasing more leads. It's doing more with the ones that already exist.
SPEAKER_02:So you're talking 20% of leads, like they only get gym owners get 25 leads. They only close five.
SPEAKER_00:Yes. And so this is about how do you do more with what you already have? Because once you, once you get that dialed in, you know, moving people from the top of the funnel to the bottom of the funnel, uh, when you actually go and do more aggressive of marketing, you're going to get more bang for your buck, right? Because if your funnel's sloppy and you're throwing a bunch of marketing dollars at it, you're just lighting money on fire. Yeah,
SPEAKER_02:it'd be a waste to put more leads in a crappy funnel when you're not going to respond to them anyways. Why would you put marketing dollars behind that?
SPEAKER_00:Yeah. And there you have it. That's the number one tip. My, the first one is, uh, actually call your leads and call them.
SPEAKER_02:Hold on. Call your leads.
SPEAKER_00:Call them physically pick up a phone and dial the numbers. And I know I'm one of the co-founders at Kilo. I sell marketing automation software. So, you know, it's not like a huge incentive for me to say, do this in a non automated way, but, but it's very clear that the people who get the best results are the people who actually pick up the phone and are aggressive with trying to get in contact with their leads. And there's data to show that.
SPEAKER_02:Yeah, very few people do that. Like how many, like almost nobody does this really.
SPEAKER_00:Yeah. The actual number is like fewer than, than 1% call within the first hour. And then from the two brain state of the industry, we know that like 15% just like don't contact their leads at all. Like
SPEAKER_02:ever, like ever. No,
SPEAKER_00:no, no, no. So that's
SPEAKER_02:that. If you're in that 15% right now, you can sell way more stuff. If you just contact your leads at any point ever at all.
SPEAKER_00:Sorry. Yeah. Put an asterisk by that. They don't call their leads. So they may respond to a contact form, but if somebody calls the gym, they're not getting a call back. If somebody leaves their phone number, they're not getting an outbound call.
SPEAKER_02:And a stat that you told me before the show, Inside Sales found that your odds of reaching a prospect drop eightfold when you wait longer than five minutes to pick up the phone. So if you just don't call them back right away, you have like 8x less chance to actually contact this person. And that just gets worse and worse the longer the time goes.
SPEAKER_00:Yeah, it's an 8x decrease. And that makes sense, right? When you are putting your information into a form, that's when you are most hot and bothered by the problem. So you're out shopping for a gym because you got something you want to fix and i can tell you that any large established franchise gym is probably going to have a system in place to get in touch with leads quickly so if someone's shopping around between you and two or three other gyms they're getting calls from people five minutes in where you're taking you know the average is a week plus by the time that you actually get in contact with them they're they're likely going to be a member of another gym so If you believe in what you are selling in your service, that's one of the highest ROI activities and something I've just been hammering to tubering clients for the last, I don't know, seven years now.
SPEAKER_02:And back a few years back, we had Mateo Lopez, your buddy at Kilo there. We had him come on the show and we sat here and we actually entered some gym lead funnels just to see what happened. And we actually got some calls back on the show. And we talked to the people on the phone and said, hey, you passed the test. Thank you so much for doing that. That's incredible that you did this so quickly. That person would have gotten, almost certainly gotten a sale out of that response. Other gyms that we funneled stuff into didn't happen. So my test for you listeners is if I entered your lead funnel right now, what would happen? Would there be anyone out there to deal with it? Would you wait forever to get a call back? Would you get any contact? John, you had three tips. You mentioned again before the show, three tips that would help people call fast. Because again, if let's say someone's listening to the show right now, what are the plans to help someone make this happen?
SPEAKER_00:Yeah. So I've done plenty of marketing and sales talks. And one of the ones that, one of the exercises that we do is exactly that. Like I pair you up with someone in the crowd and you call each other's gyms and see how long it takes to get a call back. And the people who consistently win that challenge are people who just route the gym phone to their cell phone. Obviously in Two Brain, we want you to have freedom of time, but that is a gradual process, right? Like one of the marketing headlines we put out into the world in Two Brain is we teach you how to earn 100,000 net owner benefit working four hours a day. But then, you know, we're very clear that when you're starting, you're not working four hours a day. You know, it's a process you have to get there. So the first place is just making sure everything pings directly to your phone. If you're like a one or two person band, highest ROI activity you can do.
SPEAKER_02:Yeah. And this is like 25 leads, right? So it's not like you're getting 10,000 leads. Like you can respond to those ones that come in and you're going to get a big, big reward for doing so.
SPEAKER_00:Less than one a day. And so is Yelp going to call and spam you? I don't know if Yelp still calls and spams people, actually. But whatever the whatever the modern day equivalent of that. Sure. You know, you're going to get some annoying phone calls. But again, you know, you got to you got to sift through the dirt to get some gold. So that's the first thing. If it's just ringing to an empty gym that you're never at or you're on the floor all the time, like that's not going to be a very effective strategy. The second piece is once you are a little more established or you already have an existing admin staff at place, or maybe you're in a position where you've delegated, uh, sales, you have a rapid response person. So that is like the person who is in charge of calling the leads. And I don't, uh, recommend doing this as like a pooled activity. I recommend you have one person who is responsible for the task. So, you know, if they're doing a good job, because if it's a two or three person thing, it's like, oh, you know, it's at night, Mike is usually up at night and I expect Mike to do it. Uh, whereas one person, you know, like you are the person that has to do it, but only after you have some type of system in place for monitoring response time. So you can use a tool like Jim Lee machine to do it the way we did it before marketing automation was the thing we had like a literal burner phone. And so that way we could check the burner phone once a week to see what the response times looked like. There are plenty of ways to just track it, but the most important thing is to make sure that if somebody is responsible for getting back to the leads quickly, you are holding them accountable, right? Delegate, don't abdicate. And then just know what you're going to say. Real easy script. Hey, my name is John. I'm a coach at Hudson River Athletics. Thanks for reaching out about our six-week transformation program. I can meet you today at the gym around five or tomorrow at nine in the morning. What time works better for you? Just give them a little simple A, B, just move down the funnel quick. You don't want to have a 30-minute conversation, especially if you're someone who's doing higher leads. So the idea is is getting them into the gym as quickly as possible and doing that consultative prescriptive selling
SPEAKER_02:so your tip gym owners call leads fast and the way you can do this is having them calls rerouted to your cell phone and john gave you a perfect script that you can use right there rehearse that and use it john what is number two how many times should people follow up are we annoying people or what's the plan here
SPEAKER_00:two times a day for three days is what i say i mean there are people who prescribe something much more aggressive than that But the reality is you should be following up multiple times. So if you are a dial once and forget about it, you should strive to do twice. And then once you're twice, three times. And every time you do a bump, you'll notice that you convert better. And that'll kind of be the push that you need to go to get closer to, you know, what is what I think the right amount, which is at five, six call mark. And people are like, it's annoying. Not really. Like when you put your phone number into a form, you expect to be called and So a lot of times it may not ring through or maybe you're calling at work or a bad time. That's why I like to stagger them. Like one in the morning, one in the evening, and it's only three days. Like after the end of the three days, you don't make contact. That's fine. You can follow up a different way and we'll talk about that. Um, but yeah, if you haven't gotten a response from someone, chances are you're not annoyed. Like if you're annoying someone, they'll pick up and tell you you're annoying and then you can stop. But, uh, if you haven't heard from someone, it's not necessarily because you're pestering them.
SPEAKER_02:I talked to a gym owner and he told me that he called, I can't remember the numbers exactly, but it was something like 10 to 15 or 20 calls over like a year long period. He finally got this person and the person signed up and just said, wow, thank you so much. I just got into other things. I was traveling. I did some stuff and ended up signing up. And that was the biggest example that I've ever seen of that persistence paying off. So follow up, start with John's, you know, six times in three days is a good benchmark to start with, but you can always follow up until you hear, stop calling me, right? You're not annoying. Like Like John said, they put their number into your system. They expect to be contacted. If you don't, you are wasting a lead. You hinted at number three earlier when you gave us your script because you mentioned, hey, do you want to come in today or tomorrow? What is your number three tip?
SPEAKER_00:I'll push into three. I just want to close the loop on the comment you said there. Like we're recording this right after the weekend of the Two Brain Summit. And this was a topic that was being discussed. And I remember someone during the Q&A section raising their hand and And saying like, hey, you know, I'm worried about calling people because I don't want to get a reputation of being annoying. And I think the person on stage asked like, you know, like, how many times have people told you you're annoying? It's like zero. And it's like, how long have you been in business? Five years. And so like, the reality is a lot of these like constraints around calling and are like built up in your head and not necessarily something that's like true, right? Like a lot of times you see ads everywhere for a bunch of different products, but You're not like, oh, Coke is so annoying because I see their ads everywhere. Like, you know, it's just harder to get and keep people's attention and they need constant reminder. And if they didn't want to hear from you, they wouldn't have put their phone number into the phone. And
SPEAKER_02:that's the key because the ones that annoy me are the people, the telemarketers that have acquired my phone number through some illegal means and won't stop calling me. That's annoying. But if I put my phone number into something that I'm interested in, I expect contact.
UNKNOWN:Yeah.
SPEAKER_00:And so we can talk about three now, right? It's expectation, right? So I have a problem. I'm putting my phone number in. I want more information. I want to be sold. And one of the things that is common amongst smaller gyms is they make it very hard to buy from them, right? And so what I mean by that is you're like a one-man show. You do all the classes. So it doesn't leave you a lot of great calendar availability. And the reality is that people buy gym memberships At the times in which your gym is busiest, which is an inconvenience for you, but something you have to figure out. Right. And so my recommendation is to have at least next day availability. Same day is always great. And always to have some peak slots available. So people buy like after they drop their kids off at school during their lunch break or right after work. And so that may change slightly depending on what type of market you're in, whether you're in like a long commute market, like a New Jersey. or like a shorter commute market like New York, like the city itself. That's up to you to know your own market. But the idea is usually when you're busy as class times are, that's when people buy. And that's when you should have calendar availability.
SPEAKER_02:Yeah. And we, you know, my original thing before I learned all this from you, John, was I had like two slots at the most inconvenient times for actual people. They were convenient for me, right? I'm not doing anything at like Thursdays at 2.30 PM. No one booked them because they're crappy slots. When I opened up more availability, I got more leads booking appointments with me, which gave me a chance to actually close them and meet them. And you just need to have more availability on there. One of our gym owners that came on the show said he struggles a little bit with some of this stuff. So what he does is he'll actually... do those no sweat intros right on the phone that day. Is that a plan that could maybe help in this situation?
SPEAKER_00:Yeah, a hundred percent. So the head of sales at two brain owns two or three gyms. I can't keep track and he lives in a different state than his gyms. And so he does a lot of the selling right over the phone. So, and it works just fine. Uh, it's definitely a faster way to move people down the funnel. But it's something where you need to be better at controlling the conversation, being able to get people, you know, down the funnel a little bit faster. Yeah. In person is
SPEAKER_02:great, but don't spend time waiting for that. If you can make it happen right away, sell them on the phone. That works too.
SPEAKER_00:Yep. But I would advise, you know, doing some sales training. So speaking with your mentor and making sure you got it dialed in script or it could be probably more harmful than helpful.
UNKNOWN:Yeah.
SPEAKER_02:All right. Now, we often talk in Two Brain about systemizing something and later on putting some backup plans in place in case you yourself are not exactly available. So, John, how can gym owners do that if they're super busy but they still want to keep this process going? What can they do?
SPEAKER_00:Yeah. So, like I mentioned earlier, the most important thing is calling your leads. Now, it's not realistic for everyone. a smaller gym owner to be able to call their leads in less than five minutes all the time. Like we're just wearing a million different hats and doing a bunch of different stuff and life gets in the way. Having a tool that can help you automate part of the process is very important, right? Somebody comes in being able to shoot them with a instant text with a link to your sales calendar, having your sales calendar visible on your website so people can book automatically is also very helpful. And doing just your automated appointment reminders, simple things like that that just kind of stop people from forgetting to show up for your gym or the sales call or pushing people to book the sales call faster can lead to a substantial increase in the amount of people who end up in your calendar and the amount of people who show up for those sales appointments.
SPEAKER_02:Yeah. So you guys, the personal touch does not go away. You should not not call people. You must call them, but you should also have some tech backup in there and make it as easy as possible. And they should hear from you right away. If you put your info on something and you get a lead or a message back right away that says, Hey, thanks. Here's our booking calendar. That's amazing because your phone's still in your hand. You haven't dropped it. You haven't forgotten. You can actually take action on a simple step. That's obvious to everyone. So do put that stuff in place, but again, it's not a substitute for John. John's next tip, which is going to be a personalization, and John, I'll preface this by saying, as you mentioned, we just got back from the Two Reign Summit. Joey Coleman offer of never lose a customer again was amazing, and he was big on that personalization angle. How does that fit with lead nurture?
SPEAKER_00:Yeah, and he brought down the house. It was by far the most well-received talk of the entire weekend. It was amazing. A lot of it was centered around this idea of personalization and it showed up and how it shows up in different parts of the customer journey and how you can do a little bit extra to make your customers. And in this case, prospects feel a little more loved and display that like you are a good trustworthy business that is worth their time. And so one of the things that I advise gyms to do is when somebody is coming in for a sales appointment, either the night before or the day of shoot them a quick 30 second video text you like in the gym saying hey Steve it's John I'm here at your gym name really excited to see you at whatever the time their appointment is this is our front door if you look out here that's where parking is and I'm putting together a little basket for you or a little gift for you can you just let me know what size t-shirt you are text me if you need anything this is my number and then popping that over and so you've done a lot of things so you're showing them the actual like gym itself and where to park and removing some of that first day intimidation because it is a scary thing for a lot of people, especially someone who hasn't been in the gym a while. You're triggering reciprocity, right? You know, if you're going to give them a t-shirt, if you're going to give them a water or something, or maybe you have like, you stock fit aid, you know, it's like, what flavor do you prefer? Lime or grape? I'm just putting something together for you, making sure you feel comfortable, like something that elicits a response and then triggers that reciprocity. So, you know, you're making them feel comfortable. and feel like you've done them a solid before even getting into the door. And it's also just shows that you're a human, right? It's very easy to ignore appointments if you don't have a connection with someone. But Mike, if you're my friend and we have this podcast that we're filming at this time, like it's much harder for me to not show up for that versus if I just book some random appointment through a portal and I'm not really committed to it in any way.
SPEAKER_02:Yeah. At very minimum, you send that message, they get a reminder, right? The next thing they get is they see your face and they realize that you're not just an AI bot, you're an actual person. You're trying to help make them easy. Hey, park here. Like for a guy like me, I like to know where parking is. That's a great one. Here's our front door. You're already getting rid of a lot of obstacles because I could be like, oh, it's rush hour. I made that appointment. I don't want to go downtown. I don't know where to park. And you're like, you park here, dude. Everything's cool. You're getting rid of some obstacles that can come up before they even come up. And then you are exactly building that relationship where it's a lot harder to cancel because I've seen your face, we've talked, you're giving me, you're getting something ready. If I cancel, I'm kind of pulling the pin on something and it feels a little bit worse than if it's just a bot and I don't show up. So that's a great, great one. And Joey, like he lives this stuff. When John mentioned listeners that this thing at the Two Brain Summit was incredible, he customized his talk 100% for gym owners. He was talking about industry stats, things that gym owners care about and knew about. He referenced some of our Two Brain content and reports. He knew exactly what was going on and he tailored that to his audience. You got to do the same thing when he was signing books afterwards. His interactions with people were ultra genuine and engaging. It was just really a 100% lesson how to personalize an experience for the audience. It was incredible. Two brain tickets are on sale for the next year. By the way, if you want to get those, I'll put a link in the show notes for you to check that out. John, last one. So you've done all the stuff that we just talked about. You called within five minutes. You called a bunch of times. You just didn't connect with this person. what happens next.
SPEAKER_00:I just want to close the loop on the last one real quick. Yeah. It's funny. You talk about Joey, like, like cutting your niche is like the, I go, I bend over backwards for customers. That's tough, you know? Cause he was like in the back there, like signing books and shaking hands for like four hours after his presentation. I talked about parking in the script that I just gave you, but like I operated in Philadelphia and New York city and these like tough urban markets. If you're in the middle of nowhere, it may not make sense to do something like that, but like, you know, flip the switch to make sense for your environment. So hey, just wanted to show you what my face looks like so you know who to come up to when you're here. This is a front desk. I'm going to be waiting here. If you don't see me, this is Debra. She works with me. She'll be able to grab me. So whichever one of us you see, just grab us. We're expecting you. We know we stalked you a little bit on your Facebook, so we know what you look like. We'll see you soon here. Maybe don't say you stalked them. Light stalking. Whatever it may be, but yeah, just personalizing it to make sense for your environment. Now, moving on to the next one. So most prospects aren't going to buy. So, you know, getting average gyms, getting 25, between 25, 30 leads, they're closing five, maybe six of them. That means like by definition, the majority of them aren't buying. And so we talked about what you can do to get, to increase that rate, you know, maybe go from five to six or seven by doing, faster lead nurture, having good calendar availability. And then the personalization piece is getting them to show up. But one of the things you can do is taking some of those leads that maybe aren't ready or weren't sold right away and get them back into the funnel at later date is having a long-term nurture sequence. So this is one of those things that sounds obvious. You know you should be doing it, but a lot of people don't do it or they set one up. like years ago and haven't reviewed it to make sure it's still relevant. The data on this shows that 63% of leads who say that they're not ready can still be converted, assuming a business is still sending them consistent and helpful tips. What I recommend doing is shooting them something every two weeks to a month and doing that for at least 90 days. The best gyms are hitting you up every week or two and they have something developed throughout the course of a year, Thank you. And this is nothing like, this doesn't have to be anything fancy. This can be just like, hey, a helpful tip. Here's like a, hey, I know you're in town. Here are the three healthy lunch spots that I go to. Or like a testimonial like, hey, Mike joined the gym. This is what he was like before after three months. This is what he's like now. And sending those kind of like social proofy case study things or just like a quick workout tip. Hey, if you're struggling- and you don't wanna do something in the gym, but you wanna make a little progress, here's like a workout you can do at home real quick. And those are just three examples of like a workout tip, some type of helpful resource, or some social proof case study thing I would rotate between those. And you're just staying top of mind for that prospect. So maybe they're not ready to join the gym now, but when they are, they're gonna remember something helpful that they saw from you in the last, hopefully, couple weeks there
SPEAKER_02:yeah and it gets your name in their inbox it reminds them you're offering helpful stuff you're doing that reciprocity again where i'm giving you gift after gift after gift even if it's just tips and knowledge and i can tell you like i use your system kilo jimmy lead machine and every once in a while we will we've got these automations running and we'll see someone Out of the blue, we'll just respond to like sequence number eight or something like that and say, oh, you know what? This is such a helpful tip. You know, I really need to get onto my nutrition. Can we connect? And I'm like, that is no effort because it's an automation. We tried to contact that person. They didn't respond. But later on, it popped up and that's a huge win. Do you see that regularly from gym owners where it's like these systems start working and all of a sudden you get these background, like a lead from six months ago, boom, back in?
UNKNOWN:Yeah.
SPEAKER_00:yeah i mean thanks for the shout out for kilo jim lee machine so if you don't want to do any of this yourself like there are tools you can do this for very little money uh but you have to go out and write all this stuff and and make it all happen if you just want it done for you jim lee machine is a product that can help you do that up to you whatever makes the most sense it's obviously something we see in two brain all the time and something we're working on in two brain and it's like we we notice that the people who buy from us either buy in the first two weeks. So they'll get into the funnel, they'll do a full binge and then their realized mentorship is for them and buy. And then we have the second category and those are the lurkers or somebody who stays on the list and reads the emails and receives the automations for years. And then finally we get them at the right time and we're able to bring them in. But to your point, like the reason I said, Hey, this is something that's obvious and you know, you should do, but it shouldn't be like, like we recently redid the Because it just wasn't long enough. And I didn't think the emails were valuable enough. And so, you know, even for like a larger business in the gym, it's still something that like we are working on. So one thing Chris has been saying internally a lot to the team is this idea of like, hey, what is the chicken, rice, and broccoli of our business? What are the actions? What are the things that we can do consistently and improve upon consistently in order to get a better result? And this is one of them. Like if you haven't taken a peek under the hood and looked at your nurture system, again, if you're getting 25 leads a month, that's 300 a year. And if your nurture sequence is 10 emails long, that's like 300. 3000 interactions. And so taking something from very bad to a little bit better will have a profound and meaningful difference. And since you're not customizing these emails every single time, it's like a one and done type thing, a huge, huge, huge leverage activity, like massive ROI from your time to making sure that these are good and actually delivering value, having the right impact on the people reading them.
SPEAKER_02:There you go. So I'm going to tell Jonas, John, we'll talk about what's at stake here because you tossed a couple of really cool stats at me if people make some changes here. But before we do that, I'll just recap this for you. Listeners, you're going to call leads back fast. That's number two, number one, pardon me, number two. You want to follow up like six times in three days. Do it quite fast. Get in touch with these people. You need lots and lots of calendar availability. Make it easy for people to find a spot that's convenient for them, not for you. It has to be convenient for them. After that, you're going to automate part of the process but make sure you don't remove the human touch because people can smell robots and they don't always like them make sure that there's some human touch in there but you can automate you're going to personalize stuff for show rates send them those messages let them see your face tell them you're waiting for them make it easy park here come in here i've got coffee ready for you do you like cream and sugar what's your thing the whole deal get that personalization in there and from there develop a long-term lead nurture process can that can run in the background so when you're doing other stuff your leads are still getting valuable stuff from you and a Eventually they might see exactly what they need to see to book an appointment and contact you and open that dialogue where you can then help them with your services. So John, you were talking about 27 leads a month, only converting five. Let's talk about if someone adds a conversion, an extra sale and lifetime value and what that can do. What's the money stake? What's going on here?
SPEAKER_00:Yeah. So I'm pulling this data directly from the two brain business state of the industry. This one's from the 2023 copy. I think we only make the 2024 copy of Zoom. the only one that's available online now. But if you DM Chris on Facebook, I'm sure he can get you a copy of the 2023 if you want to see these stats. So I mentioned earlier, I think I said 25, but the numbers, 27 leads a month is the amount of leads that the average gym is getting, and they only convert five. And we know that the average coaching gym lifetime value is around$1,300,$1,400. The exact number is$1,381.55. If you can implement what we talked about here and that leads to one extra sale a month, which it should lead to more than that because if you are consistently doing these things, you will definitely outperform the average gym because the average gym is maybe doing one or two of these things okay. And if you're doing six of them pretty consistently, it should lead to more. huge outperformance. But let's say you don't. Let's say you're just average and you just sell an extra month. We know that that'll lead to around an extra$17,000 in additional revenue. And so a lot of that, if you're a group-based gym, is going to go to the bottom line. And we know that the average gym owner is taking around 3,500 net owner benefit. So that could lead to a meaningful increase, right? If all that's going to the 50% increase in your take home pay. If you're running at a 50% margin, that's still, I don't want to, the brain's still a little foggy from traveling, but it's still like a 20 plus percent increase in what you're taking home as a gym owner from implementing these simple tips. And a lot of them are just one and done type things.
SPEAKER_02:So John has been educating me on the great Florida tradition called Swamp Fest. So as we close this out, I'm going to pour some gasoline on the massive bonfire. Think about those stats that John gave you. Those are averages. Let's say your lifetime value for a client is better because you have a mentor who's helped you sell high-value services. Let's say your ARM is$325 a month or something like that, and you retain clients for 26 months. You're crushing the industry standard because you have a mentor who's telling you how to do that retention. Your lifetime value number is going to go up way higher. One extra sale won't result in$17,000 of revenue. You're going to start looking at hundreds of thousands of dollars, and I'm not making this up. I talked to about 50 gym owners, and I asked them about their stats. Things are proud of at the Two Brain Summit. They told me, one guy was like, I've added$500,000 in annual revenue. Other people told me incredible stats of their ARM going up over$300,$400,$500, length of engagement that just destroys the industry standard of like eight or nine months. It's just incredible. So those numbers all get fired up if you do this stuff. And so one extra lead at that point when you've got these big numbers becomes huge, huge money. So I can't tell you enough to start doing this stuff. John's given you six simple things you can do they're very easy if you do it you will make more money and take it home you agree john
SPEAKER_00:i agree
SPEAKER_02:that's the show for today thank you so much john for spending your time with us and spending your knowledge gym owners take action on this stuff today the next lead that comes in call within five minutes that's your assignment starting right now this is run a profitable gym i'm your host mike workenden please hit subscribe on your way out the door and now here's two brain founder chris cooper with a final
SPEAKER_01:message Hey, it's Two Brain founder Chris Cooper with a quick note. We created the Gym Owners United Facebook group to help you run a profitable gym. Thousands of gym owners just like you have already joined. In the group, we share sound advice about the business of fitness every day. I answer questions, I run free webinars, and I give away all kinds of great resources to help you grow your gym. I'd love to have you in that group. It's Gym Owners United on Facebook or go to gymownersunited.com to join. Do it today. Hey!
