Run a Profitable Gym

He Gives His Training Plans Away for Free—and Still Closes 80% of Sales!

• Chris Cooper • Season 3 • Episode 716

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Kevin Munoz gives his training plans away for free—and still closes 80% of sales! Find out how he does it in this episode of “Run a Profitable Gym.”

Today, host Mike Warkentin talks with Munoz about how he built $500+ average revenue per member (ARM) at his gym, Peak PT. Kevin shares the exact strategies that helped him land on Two-Brain's Top 10 ARM leaderboard, which runs from $502 to $854.

At Peak PT, Kevin uses Two-Brain's Prescriptive Model to sell, and he'll give prospective clients an entire training plan in free consultations to boost the "know-like-trust factor." He shows so much value that eight in 10 prospects sign up even though they could walk out with a free training plan.

There's more: Munoz explains why cutting low-value services boosted his revenue, how semi-private training fits into his business and why overdelivering during his on-ramp program makes conversions to recurring memberships simple.

He also details the community partnerships, referral systems and client events that keep new leads flowing into his gym without heavy reliance on paid ads.

Tune in for a step-by-step look at how one gym used systems and value to acquire better clients, increase retention and produce ARM north of $500 per month.

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0:52 - What drove his ARM increase?

8:05 - Where to find high-value clients

10:56 - High-conversion sales process

15:12 - Finding Two-Brain to now

25:16 - #1 tip to boost ARM

SPEAKER_01:

Listen, Kevin, it's a volume game. I think you should drop your rates. You got to go down to like 99 bucks a month or start selling PT for like$39.99. What do you think of that? I

SPEAKER_03:

don't know that you'll make the ARM leaderboard like that.

SPEAKER_01:

You made our ARM leaderboard?

SPEAKER_03:

That's right. We did. Oh,

SPEAKER_01:

so maybe it isn't all about volume and cheap rates. Would you share your secrets with other gym owners on the show today?

SPEAKER_03:

Yeah, absolutely.

SPEAKER_01:

Ah, that's good. This is Kevin Munoz. He runs Peak PT in Maryland. He made our average revenue per member per month leaderboard the top 10 runs from 502 to 854 dollars if you can believe that these are mind-blowing numbers kevin has agreed to tell you exactly how peak pt posts world-class industry leading arm on run a profitable gym i'm your host mike work and please hit subscribe wherever you're watching listening if you don't mind hammer like on this video we'll know that we're doing the right stuff for you so kevin let's dig in i gotta ask you right off the top short answer what's the number one thing that's allowed you to drive your arm number up so high

SPEAKER_03:

i think the biggest thing that we've implemented here is uh a foundations course that over delivers that's been the biggest kind of game changer for us and has boosted our arn the most

SPEAKER_01:

okay so foundations is that similar to an on-ramp which many people know or is that something along the same lines

SPEAKER_03:

yeah that's right so it's taught to us as an on-ramp we've branded it as a base camp we call it base camp you know we played at a mountain but we really over deliver on the front end on that program and uh So conversion is really high from that course. And we've done it a bit differently. And so we can go into that a little bit later.

SPEAKER_01:

Yeah. So listeners, OnRamp, Chris Cooper's often talked about this as an excellent way to increase ARM revenue and retention. OnRamp is something that gets clients ready to get into your business and stay there for a long time. It's not a barrier to entry. It is a barrier to exit. We're going to dig into that a little bit further. But first, Kevin, what's the 60-second summary of your jam? What are you selling? How many staff members have you got? Tell me about your business

SPEAKER_03:

yeah absolutely we run a lean operation we got five trainers three full-time and two part-time uh we specialize in one-on-one and semi-private personal training we pivoted while being with two brain we did we did it all we did one-on-one we did semi-private we did large group we did whatever we could but now we're just one-on-one and semi-private and uh we serve busy professionals and take the thought out of fitness you come in here you know the plans made for you and all you got to come in here is do it not there's not much thought left into it busy professionals don't want to think about reps or weight or whatever we take care of that for you

SPEAKER_01:

so you know your exact market right off the top of your head and you know exactly this problem that you're trying to solve for them

SPEAKER_03:

correct

SPEAKER_01:

yeah like I love talking to gym owners when I ask that question they're able to rattle it off off the top of their head it's incredible because it allows you to get amazing amazing results so I love the thing you've got base camp and you've got peak PT you got the whole mountain thing I love that you said you're doing PT and small group tell me just what is how many people go into a small group for you

SPEAKER_03:

yes so semi-private is what we run and we have one-on-one obviously one trainer to one client and we do semi-private which is one to up to six uh clients

SPEAKER_01:

in one okay excellent they get a break on pt rates but they're still much higher than group rates is that the standard plan

SPEAKER_03:

all right

SPEAKER_01:

yeah so that's it that's an excellent one listeners we got lots of great resources out there about semi-private and small group training i'm going to put one of them in the show notes for you so you can dig into this you know exactly what we're talking about so aram how has it improved over the years you said you made some changes with the help of mentor what What was your ARM? Do you have some ideas before and how did it change after?

SPEAKER_03:

Yeah, our ARM priced in around$300 prior to two-brain business. I think, again, the biggest contributing factor to ARM being high was that foundations course or the on-ramp that is taught that we turned into a base camp. We also cut out our lowest service. And back to kind of that intro in charging$39.99, I mean, we're always trying to offer more value. And with that more value comes more pricing, right? And so A lot of things at Two Brain helped us with that on-ramp. We cut out large group training. We raised rates on our lowest paying members. We created a pricing binder that is built on psychology and not in a way that you can just say, hey, this is this month's procession versus this month's procession and kind of break it down and commoditize it. So the pricing binder is powerful. The selling method that has been taught to us has been powerful as well.

SPEAKER_01:

I'm going to dig into that sales method in just a second, but I want to ask you first cutting your lowest tier of membership was that a hard thing to do did you lose a lot of people like was that a painful process how did it go

SPEAKER_03:

yeah absolutely I mean it was our biggest our biggest driver in terms of headcount so a lot of people were into that program but we had to close down the gym basically entirely so many people would go into that class it was the lowest paying and highest demand service level so the margin on it wasn't very high people weren't getting the best results and you know when you all this together, people weren't getting the best results so they wouldn't stay very long. People weren't paying very little and asking for a lot because we're known as kind of a premium service. And so at one point it just didn't make sense to do it. But when you have the majority of members in that pocket and you're going to go cut that, that's a tall ask, especially for a business owner. We look at numbers, we look at how many people we've got, we look at how much we're bringing in, how much is going out. You don't want to risk 30 people. And so again, it all goes back to value. You know, we stacked up semi-private and one-on-one to be so strong that, you know, when you say, hey, we're cutting this out, but we're offering you this and we're phasing in pricing, which is something that we worked with Peter on, you know, it turned out for the best. You know, it's been our best year since.

SPEAKER_01:

Really?

SPEAKER_03:

Yeah, it's all trending in the right direction.

SPEAKER_01:

That's Peter Brosovan, your mentor?

SPEAKER_03:

Absolutely. That's our guy.

SPEAKER_01:

Yeah, he's a good guy. So would it be equivalent, is this analogy accurate, that you kind of pruned the tree so it could grow bigger and faster and stronger?

SPEAKER_03:

Absolutely.

SPEAKER_01:

yeah so you've said you bounced back from that trimming and now having strongest year ever

SPEAKER_03:

correct

SPEAKER_01:

oh that's amazing and that's an interesting thing because you just changed your method instead you were delivering a product and in you know group small group pt you've removed one of those delivery systems but you're still using the same you know you've just adjusted your model and what you've done here has become more efficient more lean more mean and it's proving you're giving you great results what kind of fitness do you provide to people is it whatever the person needs or do you have a specific you know method that you're attached to or anything like that what do you

SPEAKER_03:

do so with with semi-private the way that we do it we have we basically do three blocks strength and power to start obviously warm up and strength and power to start then in the middle you have hypertrophy in the end you have some sort of conditioning whether that be cardio whether that be more built on on mass or high rep stuff but those are the three blocks that you have and that's semi-private that's built out monthly and changed on a four-week mesocycle We take pride in our programming. It gives people a lot of results because you tackle that. I've never had anybody come in here trying to gain more fat and lose muscle. The science backs the method of training that we do. With one-on-one, we try to follow a GBC method. Just supersetting, exercising, imposing muscle groups. It's good for fat loss. It's time effective. That's really what our ideal avatar wants. To make sure that they're doing what they need to be doing in a timely manner that gets them results and that they can check that box

SPEAKER_01:

yeah listeners if you're noticing what kevin's saying he laid out his exact method in about 60 seconds he laid out his exact model in about 20 seconds and he laid out his ideal client about 15 seconds and gave me a two-minute summary of exactly how his operation is running if you don't have that on the top of your mind figure it out because that is going to be the key that allows you to solve problems for your avatar by using your method and your model to give to get them results and results are one of the most important things when it comes to retention because if clients aren't getting results they're they're not going to stay. So Kevin, let's talk about this because this is the kind of the whole linchpin of this whole show. Where do you find your high value clients and what does your sales process look like? Because you're moving, you've got a huge ARM. People want to know how you're doing it.

SPEAKER_03:

Yeah, I think the key word is value. You deliver a lot of value for your clients and Two Brain preaches a lot. Referrals are the biggest thing. If you get your ideal person, they probably hang out with their ideal people

SPEAKER_02:

and

SPEAKER_03:

And you get them results, you show them the value, you tend to get a lot of referral business. So that's one of the biggest ways to do it. We've implemented this thing where we do a two-on-one workout, right? So if anybody shows interest, hey, you get a free session, just bring them in and we'll pivot. She'll kind of do your program, but we'll adjust it based on their modifications or needs. And that helps a lot.

SPEAKER_01:

The conversions there must be super high.

SPEAKER_03:

Yeah. I mean, yeah, it all comes to the delivery of the service. Right. conversation being involved putting up polls and then we do we invest heavily in community events so every single month we have three to four events some are members only some are non-members allowed and you know we kind of launch partnerships that way we just launched our run club by partnering with road runners so we do an event with them or we do an event at a winery or a brewery or you know basically taking a look at where our people hang out and trying to make fitness a lifestyle, not just a workout. That's how we do

SPEAKER_01:

it. So listeners, Kevin laid out his sales funnels there and Two Brain teaches four funnels. Kevin talked about all of them. You've got referrals, you've got organic social media, you've got content, and you've got paid ads. Kevin's not doing, correct me if I'm wrong, you're not doing paid ads specifically, correct?

SPEAKER_03:

We just started with Google ads, but that's it. That was just this month here.

SPEAKER_01:

Yeah, so just a little bit of that, but what I'll call the paid ads funnel before that was these community events where you're going out and doing stuff and putting on events and partnering with people and you know Chris Cooper's talked a lot about partnerships and becoming a local maven and connected to everybody and they're like oh you need PT I'm a hairstylist I'm talking to you go see Kevin at Peak PT it's stuff like that so you've got all these different funnels set up and he's got a calendar obviously of a ton of events that allow him to connect with people start conversations and eventually move people down the funnel into his office where he can give them prescription talk to me about that part of your funnel because this is cool so you've got people in your office they come in they want to know about what you can do and how you can solve their problems how does this go

SPEAKER_03:

yeah so the the way that we the kind of base camp that we run is really based all on over delivery up front right we give people a lot of value up front whether they buy or they don't buy so they come in they get a scan it's the sweat free intro right what we call it or the nsi so they come in here they pop on the in-body machine we get all their metrics and then that gives us a baseline our foundation and we say okay This is where you're at. We break down the sheet for them. And then we say, okay, this is where you're at. Where do you want to be? What does success look like for you when you're joining a gym? They'll explain that to you. We'll write that down on the back of that in-body and put a goal, X, Y, Z, P, D, K. From there, we operate on a six-pillar system. So we talk about everything that you can do will be under these six pillars. And that's exercise, that's cardio, that's non-exercise activity, calories, the thermogenic effect of basically what your macros are and then habits. And then we'll build a plan for them based on where they're at and where they want to be. Nowadays with ChatGPT and all the, you know, everything that there is out there, there's no level of programming that you can give that's going to be, you know, leaps and bounds ahead of whatever that's going to produce. The hard part is doing it. The hard part is holding yourself accountable or somebody holding you accountable to it. So we'll build out that program with that, you know, individualized data from their in-body and uh you know basically say hey look you know if you sign up one-on-one today this is your plan i just built your plan here with you nothing changes so if you don't want to sign up this is for you to keep you take it with you you go do it right and people are like well what the hell everywhere else i go i just get sold you know what i mean they just try to sell me right i mean and people have signed up one-on-one and the plan that i wrote on that piece of paper is the plan that i built out for them that we do so do people get that plan go away and never come back it's happened but do you know our close rate is 80 plus 80 plus

SPEAKER_01:

wow

SPEAKER_03:

probably because of that you know

SPEAKER_01:

Wow. So that, so you literally on the spot, give them a complete exercise plan that you could absolutely take into the gym. If they sign up and just start on day one and you give that to them for free with their goals and their scan and everything, all problems solved and say, here you go. If you want to sign up, let's start right now. If you don't, that plan is my, my gift to you. You do that.

SPEAKER_03:

Absolutely. Wow.

SPEAKER_01:

How long does that take?

SPEAKER_03:

People always ask the question, oh, how long is it going to take? Because they think it's free. And so they think it's just a sell. And so they're very hesitant. So I say, hey, look, if we really kind of get to the meat and potatoes, we can get it done in 30. But for me to build out a proper plan and go back and forth with you and talk about what you currently do, what you're willing to commit to, X, Y, Z, takes about an hour. When you're converting at 80%, an hour is well worth it. And with the arm, it's well worth it. And it makes you feel good about selling. You're sitting here, you're You're providing value. People see the value and people sign up.

SPEAKER_01:

You've laid out the prescriptive model from Turane almost in, you know, to a T. Like you're getting people in, taking a measurement, saying, here's where you are. Here's where you want to go. This is your goal. Here are the steps in between. Here's the exact plan. You are prescribing a solution to their problem. Was it scary to say to them, like, here's this, this is a hyper valuable document to give that to them and let them walk out the door? And if so, do some of them come back eventually?

SPEAKER_03:

Absolutely. We've had it. many times and so that's one of the big things and we've had people who don't sign up refer people simply because we've given so much value in advance right and so kind of just took a look at the people that i follow on social media and stuff like that i haven't bought anything from them until i bought everything from them so it's like you know they give you so much value so much value so much value and you're like damn so good so good so good so good and then so when they drop something paid you're like well they've already given me this for free like what could be on the other side inside of that paywall, right?

SPEAKER_01:

Was that how you found Two Brain?

SPEAKER_03:

Two Brain, it was a referral. Honestly, it was a referral because I was selling turf here that I had no use for. It was some owner in Front Royal, Virginia that I didn't know he was a gym owner. He just, hey, I want to buy this. Okay, great, come grab it. He came, grabbed it, locked his keys inside his damn minivan. He had to sit here and talk to me. And I had time to talk. And so it was all, oh, what operation, XYZs, He's like, man, Two Brain Business saved my business. Or this mentorship program, Two Brain Business saved my business. I said, oh, what business do you have? And he said, oh, I own a gym. And I said, oh, really? He said, yeah, I own a CrossFit gym, whatever. I was tied into it. I had a job and I bought into it thinking it would be a passion project. It sucked all my money in time out. I signed up for Two Brain. They saved my business. I said, oh, yeah, that's cool. I'm with this other company that shall not be mentioned. They're helping us out. And he said, yeah, man, Two Brain Business is the best thing ever. whatever that he tells me this right and uh kind of forgot about it completely and then um after we were done with the mentorship that we were in i started looking at other places and i remember this guy had said two brains so i looked into two brand and hopped on a call and and that was that was history but i did it i hopped on that call because of this gym owner that bought turf from me that you know him and i had no really he bought the turf never saw him again but you know he had nothing but one Wow, that's an

SPEAKER_01:

interesting story, how you get looped in when a guy's got his keys locked in his car.

SPEAKER_03:

Yeah, right.

SPEAKER_01:

Yeah, you know, so how did that work when you connected then? Because you said you've worked with other programs and so forth. You start working with a Two Brain mentor. What changes, how fast did the changes happen? And were you satisfied with the results? What happened?

SPEAKER_03:

May have fundamentally changed our business. You know, what I liked about Two Brain the most is it wasn't about making a ton of money. It wasn't about, you know, do this to get this right away. It was more, you know, look, you have a, you love fitness, but you got to run a business here. And that means providing value. And that means you got to, you know, tighten all these bolts. So you have a working backbone. And then from there, you can get creative with the things that you do and the programs that you launch. And, you know, sometimes as people who are passionate about fitness, you, you know, know you go really hard and you grow this thing that perhaps is you know missing a proper backbone so systems was the reason why we went with uh with two brain business and impact was immediate i mean talking about that foundations course what happens a lot you sit with people and people don't want to tell you that they don't know what they're doing in the gym they don't want to tell you that they've never been to the gym before and you don't want to tell you that they don't know how to squat so a lot of people say yeah i'm comfortable i just can't do it on my like i can't get myself to do it on my own i just need somebody to tell me what to do, but I've done it all before, right? They say, perfect. So you can squat, bench, all that. And they're like, yeah, absolutely. I just have lost the rhythm. And then they'll get into a semi-private class and it's time for them to do all the things that they said that they do. And they do it completely wrong. They don't know how to bench, squat, deadlift. So this base camp or foundations on ramp makes it so that people stay longer because we know exactly what they can't or shouldn't do. And so that's modified in the semi-private and in advance and then or the prescriptive model resale after the base camp is it's obvious they don't know how to do right all these things so they need to go to one or they've checked all the boxes they just need structure so semi-private is perfect right so it's kind of self evident what what they need and so when you're like hey you need three times a week one-on-one they're like yeah I do you know so and it's just the truth and it makes you feel it doesn't make you feel like a sales you know you're just

SPEAKER_02:

yeah

SPEAKER_03:

they have the they have the problem problem comes very apparent or not and then you sell accordingly

SPEAKER_01:

does every client whether they're going into semi-private or one-on-one go through base camp and his base pack camp a one-on-one program

SPEAKER_03:

so that's the part of the over delivery with base camp is and that's how we do it different right um i think a lot of gyms out there they start off with a lower arm right they start off maybe a membership is a hundred dollars or$200 a month. And so their on-ramp is one-on-one sessions and a lot, but it also is price accordingly. Your first month will be$800, but your next continuing will be$200. Okay, I'll eat this, I'll learn a lot, and then I'll go into a$200 retainer and get the value. With us, it's like, all right, you're going to pay$5,000,$6,000,$7,000,$8,000 a month, but this first month, and it's only for one month, is almost 52% off. We offer six one-on-one sessions, three semi-privates, and four large. We run large group. Everybody in the gym has these community-based large group programs included in their membership.

SPEAKER_02:

Really?

SPEAKER_03:

Yeah, on Saturdays and Sundays. Since it's so broken up and we have some people that never, morning people never see evening people and one-on-ones never meet semi-privates type of deal. These community workouts bring people together in that way. So anyways, you get a big sampler of everything that we offer. So you go through six one-on-one sessions first. Then after you've learned all that, you go into three semi-privates. And you're supposed to put a large group at the end of each week. And so when we do it that way, people see the value. And it's on the pricing binder. It's stacked. It says what everything is worth as if you were going to pay for it right there. And then you say, oh, you get all that. but it's half off. That's why we can only do it for the first month, right? But you've gotten one-on-one. Not only have you gotten extreme value up front, it's a$500 package, so it's not inexpensive, right? But it's less expensive than if you were to get six one-on-one sessions only, right? So you get these six one-on-one sessions, the three semi-private, the four large group. You get to try everything that we offer. And then from there, the resale becomes... much easier as well, right? We don't have to tell you what semi-private is like. You don't have to go into semi-private inexperienced, right? And after learning, you know, we get to know you and you get to know us one-on-one, that semi-private is already tailored to you. So the way that we do semi-private, you know, people's modifications, adjustments, weights, all that is done in advance for them on a board when they come in. So there is no thought.

SPEAKER_01:

So you've got a huge value stack up front and you get to show them over this period, all the stuff in your gym, solve their problems. And then they've got, because it's not underpriced, right? They've got a sunk cost involved in this where they've got a complete tailored coaching plan in hand. They've got this period of like six one-on-ones, all this other stuff you're doing, and they've paid a decent price to get it. Now they're thinking, oh, I'm gonna, I'm invested. I have a coach who knows me. I've got this whole thing. What is your conversion from that Basecamp program to recurring membership?

SPEAKER_03:

Really high. I mean, we include that. We So you're essentially

SPEAKER_01:

for if you're reducing, you know, you could charge more for that initial program if you wanted to, but by doing that, you're getting people at a good rate to test it. And then you've got this entire period to educate them and show how great you are coaching and solving problems. And then you're converting them to your recurring membership at a huge, huge rate, like 80% or better. I mean, that, that to me is like, that's a great way to do it. That's the secret sauce.

SPEAKER_03:

Yeah, absolutely. And I think one of the things that helps a lot is that you get a lot of buy-in from your staff because it is, you know, it's a four-week sale that you're getting paid to do, right? Where a lot of gyms are like, hey, you know, take this free intro session. And if you don't have a sales team and your trainers are doing the selling, right? Hey, take this. You have an intro, like possibility, maybe you make commission, maybe you don't, whatever. but here the way that we do it we've sold them right and they're going to get paid for six sessions and if they go into their semi-private possibly nine sessions to basically show the value that we offer here and then to get them as a success client and you know if we really talk about in depth about our business we have success coaches and we have a we're a hybrid business so we operate online a lot and so kind of everything that you need is serviced by your success coach and that coach is the person that runs you through Basecamp so you go through Basecamp with with this coach, they know you, they know your goals, they know a lot about you, they know what's important to you, and they make sure that your semi-private experience, if you go into semi-private, is as private as possible, because they've got all the notes on you, they know what you're doing, and so it's, you get a lot of buy-in, you don't feel like a salesman, you just are helping somebody with their issue, you guys kinda get a feel-out period to see what would be the best route to take, and then you guys both take that route.

SPEAKER_01:

Listeners, these systems are clearly laid out. Again, every time I've asked Kevin a question, he's been able to lay out exactly the answer really quickly with like literal chat GPT bullet points here. Like this is Kevin GPT. Like if you don't have the answers for this stuff and someone says, how do you sell? And you're like, well, I kind of, you need to get these systems in place. Now you could listen to this podcast and figure out exactly what you need to do. Easier plan, book a call in the show notes, and you can get a mentor who will show you plug and play systems and guide you through building this stuff out at warp speed. You could definitely do that i'd encourage you to take one of those two paths because if you don't have systems like this you're not going to reach kevin's level which is world-class elite numbers kevin let's send listeners out the door with one tip if someone's out there and say their arm is like i don't know it's like 100 bucks or even like 150 or something like that because mine was like 123 back in the day what is a tip that you would give them like a like a baby step one that they could take at the end of the show to start moving that number up even a little bit

SPEAKER_03:

I would say break down the services that you offer into a dollar amount and see if you're really providing that amount in value, right? So if you say, hey, look, I'm coaching one-on-one sessions and large group sessions, semi-private sessions, and my ARM is 150 bucks, right? And then you break down each session and how much value is each session is worth. And you'll probably find that you're way ahead of that. And you're just scared to charge that and one of the big parts with two brands is that you have to be very real right and if you're not offering that value then you got some work to do to make sure that you are offering that value and if you're offering more than that value and you have to be comfortable increasing that price and saying hey this is what the value of our business is worth our service is worth and for the sake of over delivery to you guys we have to you know increase prices right so break down your services in value based on what you charge and the services that you offer and some that up and see if that aligns with your current pricing. Sometimes pricing is just like, yeah,$250 sounds good.$199 sounds great. So really try to figure out what it is that your service is worth and then feel comfortable increasing those prices if you land at a higher mark.

SPEAKER_01:

That is great advice. A rate increase is needed by many gyms. Almost all of them are undercharging and there is an exact playbook to do it to where it has a spreadsheet, a rollout plan and everything done for you. It's like plug the numbers in. Here's what I charging here's what I should be charging here's how I make sure that value is communicated to the consumer here's how I don't lose all my members one of our mentors has done I think it's like I want to say it's about a hundred rate increases or something like that not one of those gyms lost all their clients when they do it the right way and I'm telling you go circling back to the intro when I told Kevin he should be charging$39.99 for PT your service is worth more than that and if you're scared to charge more than that you need a book call via link in the show notes and we'll talk to you about it Kevin thank you so much this was one of the most direct succinct conversations Thank you for laying it out in detail. I really appreciate it.

SPEAKER_03:

My pleasure. Thanks a lot, Mike.

SPEAKER_01:

That was Kevin Munoz. This is Run a Profitable Gym. Thank you so much for watching or listening. Please subscribe for more shows just like this. And now, here's Two Brain founder Chris Cooper with a final message.

SPEAKER_00:

Hey, it's Two Brain founder Chris Cooper with a quick note. We created the Gym Owners United Facebook group to help you run a profitable gym. Thousands of gym owners just like you have already joined. In the group, we share sound advice about the business of fitness every day. I answer questions, I run free webinars, and I give away all kinds of great resources to help you grow your gym. I'd love to have you in that group. It's Gym Owners United on Facebook or go to gymownersunited.com to join. Do it today.

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Chris Cooper

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Mike Warkentin

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