What the Highest-Paid Gym Owners Take Home Each Month

The top gym owner on Two-Brain’s leaderboard takes home $29,767 per month. That’s $357,204 per year from a single gym location.

In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 net owner benefit (NOB) leaderboard—showing exactly what elite gym owners actually take home each month.

What sets these owners apart? Chris shares their top tactics, such as nurturing leads, selling high-value coaching services and focusing relentlessly on doing the basics better.

Other common tips include using Two-Brain's Prescriptive Model and knowing your data.

One owner said: “Increasing my NOB has been a goal for the last three years. Every month I've been finding small ways to do that—adding semi-private training, training staff to take on lower value tasks and talking to other similar owners in Two-Brain.”

Tune in to hear exactly how these gym owners earn consistent, sustainable incomes so they  can make an impact, make a profit and make it home for dinner.

Ready to start your path to the leaderboard? Use the link below to book a call!

Links

Gym Owners United

Book a Call

1:29 - Why NOB matters

3:21 - The leaderboard revealed

5:33 - Annual projections

6:13 - What they actually do

8:21 - The boring secret

Transcript

Chris 0:02

Hey, today I'm going to tell you exactly what the top gym owners in TwoBrain take home every month, and these numbers will blow your mind. I'm Chris Cooper. This is Run a Profitable Gym. Please hit subscribe if you haven't already. Today we're releasing our net owner benefit leaderboard. NOB is the total reward for owning a business. So it might include salary or dividends, profits, things the gym covers like a cell phone or vehicle. And get this, our NOB leaderboard screening gets wild these days because so many of our top owners are building these empires. Some of them run two or three gyms, others have additional companies, and even others have investments that are paying off in a big way. But all of them started with mentorship. And if you'd like to talk about mentorship, just click the link below this video and book a call with my team. Now, if we look at total NLB numbers for two-brain clients, they're off the charts. So today we're showing NLB from one gym only. And this will give you perspective. Here's what's possible in a single gym. So we're going to share the top 10 earners, but we're only going to take one gym from each so that we're comparing apples to apples. And I want you to see what you can do in a single gym. Can you go even above these numbers? Absolutely. And we teach gym owners how to do that in our Tinker program. Now, before I reveal this leaderboard and I tell you how the gym owners earn their spots, I'm going to tell you why net owner benefit NOB is important. It's not all about the money, it's all about making an impact, making a profit in your gym, and making it home for dinner. But if you can't afford dinner, then you have a problem. And I was there. I was broke. I was arguing with my wife about the grocery bill way back in 2008. And these conversations for a lot of gym owners are coming up again right now. And back then I didn't make it home for dinner. I wasn't making a profit. And my impact was reduced because I was so stressed. People in my gym saw it. Things were so bad that I was in danger of losing my gym, which would have absolutely erased my impact in my community. And showing up stressed to my gym meant that I wasn't having a real impact on the people who were right in front of me because they could see how stressed I was, and nobody wants to be around that person. So you need steady, reliable income from your business. It's your compensation for the risk that you take and the service that you do by improving health in your community. But let's go beyond survival. I want you to have surplus income. I want it so that you can live the life that you want. And because I know how gym owners treat surpluses, they give back and they reinvest. If you make enough to provide for your family, I know that you're going to put the rest to use creating jobs in your community and building new businesses in your community and supporting the economy and leaving a legacy for your family. Your surplus, that little bit extra, will change hundreds of thousands of lives over time because the ripple effect will just keep going. When I had a little bit extra, I reinvested that extra into buying my building. And that secured our space for years to come because now I knew that the rent wouldn't go up, but it also secured a legacy for my family because I knew that that building would continue to pay them rent, even if they decided not to be gym owners in the future. Here's what the top 10 gyms in TwoBrain made last month. And this is profit, money coming out of the business going to them. In 10th place,$15,807 US. And that was to a US gym. These are all in US dollars, so that again, we're comparing apples to apples. In ninth place,$16,315, also in the US. In eighth place,$16,618, another U.S. gym. In seventh place,$17,074, a gym in Hong Kong. Sixth place,$17,553, a gym in the U.S. Fifth place,$20,000 take home$293 in the U.S. Fourth place,$22,778 in the U.S. Third place,$23,999. Somebody give that guy a buck in the US. Second place,$29,270 in Norway. And first place, a U.S. gym took home$29,767. Remember, these are rolling three-month averages, but this is one month worth of profit. This is consistent income for the entire quarter. It's really important to me that I'm not just reporting these like one-time numbers to you. What happens a lot of the times is that a gym will join a coaching program and their first month will be spectacular. And then it just like completely tapers off. You remember what happens when these big ad-agency companies started working, you know, 2018 through 2014, the gym owner would sign up, their first month would look fantastic, the next two months would just kind of taper off, and by the sixth month, they weren't doing anything different than what they'd been doing before. What I want to give you is data that you can use. So I want to give you averages that we've taken over a three-month period for these gyms, but the numbers that I'm giving you are not three months worth of profit. They're one month worth of profit. I want this to be as legit as I possibly can for you, as conservative as possible, because I want to give you the truth so that you can aim for these numbers yourself. And now I want to tell you exactly how these leaders did it so that you can copy it in your gym. Sometimes these gym owners want to help other people, and we turn to their mentors to say, like, exactly, precisely what do these gym owners do? We found that this advice quite often gives you an actionable takeaway to this podcast. If you push these numbers out to a year, by the way, the number 10 on our leaderboard is taking home about$189,684 US a year. That's fantastic for a gym owner. But number one is taking home$357,204. That's fantastic for any entrepreneur. It's no longer the case that a gym owner is taking a lower-paying entrepreneurial risk. It's definitely not the case that they are uh committing to a life of doing without, of martyrdom. A gym owner can provide a valuable impact to their community, provide a valuable service to their clients, actually make a difference in their lives and make a great living too. So I talked to the mentors on the Two Brain team who work with these gym owners about these specific gyms, and here's what they said. The first mentor I spoke to is Daniel Purington. He said, these numbers are fairly typical for this gym because they do an amazing job with lead nurture and sales. They have a dedicated sales person, that means somebody who's practicing sales and getting better, and they do their no-sweat intros that way. They practice the standard two-brain prescriptive model and present offers clearly and concisely. They're not doing something different than other two-brain gyms. They're doing the two-brain model better. The next mentor I spoke to is Liam O'Toole. He said the owner is very focused as an entrepreneur and he always knows his data. He delivers exceptional services, which leads to a low churn and high length of engagement. His continued focus allows him to live the life he wants and keep his gym operating at the highest possible level. Again, he's not doing some secret thing that other two-brain gyms are not doing. He is doing the two-brain process best. And it can work just for you. It takes some practice and some reps, and you can keep getting better and better at it, just like fitness. The next mentor I spoke to is Kenny Marquart. Kenny said this owner treats his business like it's an incredibly high-functioning establishment. In other words, he hires, trains, and operates as though it were a multi-million dollar company. That owner's mindset has him working hard and diligently on CEO tasks. The next mentor I talked to was Anastasia Bennett. She said that this gym owner has been in two-brain for years, and she just keeps doing the basics better and better and better. She doesn't just apply the two-brain principles, but works at doing better and better and takes in everything and slowly builds one piece at a time to create this hole that's greater than the sum of its parts. The next two-brain mentor I spoke to is Eric Connor. He said this gym does a lot of personal training, some specialty semi-private groups, like groups for nurses, groups for kids, and they have a corporate account because of that. And I also spoke to some of the gym owners themselves. I was very intrigued by their number. And so I called them up and we said, What are you doing? And the owner said, and this is their quote, we're boring. We've been maximizing profit and revenue over the 13 years of gym ownership and nine years with Two Brain. That's right. They still have a mentor. He continued to say, we're focused on higher price point services and overlapping personal training. This has allowed me to increase revenue faster and my coaches to make more money per hour. That's right. The coaches at this gym make more money than most owners do, than probably 80% of the gym owners out there. The next owner said, increasing my NOB has been a goal of mine for the last three years. Every month I've been finding small ways to do that. And some of the biggest changes that helped were adding semi-private training, training staff to take on some of my lower value tasks, and last but not least, talking to other similar owners in TubeRein, collaborating and sharing ideas. Now I love this leaderboard because it shows the fruit of your business. It shows like when all things come together, this is proof that it's working. And it shows that it is possible to create a great career in the fitness industry. That wasn't always the case, especially when I started. These gym owners are generating income that allow them to live the lives that they want. They're making an impact, they're making a profit, and they're making it home for dinner. And I want the exact same thing for you. Our top earners all started in the same place with mentorship. To increase your income fast, book a call through the link below. I'm Chris Cooper. This is Run a Profitable Gym. Thanks for watching.