The Referral System That Keeps This Gym Full With $0 Ad Spend

 In this episode of "Run a Profitable Gym," fitness entrepreneur Daniel Purington reveals the system that produced these world-class stats at Woodslawn Fitness in Oregon:

• 170 members
• $350 average revenue per member
• 36-month length of engagement

Daniel serves his members in just 2,000 square feet of space and has capped membership: He accepts just four new members per month.

To acquire the clients he needs to say at his cap, he doesn't run lead ads.

Instead, he uses a clever Affinity Marketing tactic to "replicate" his existing clients: Daniel hosts "retention events" for current members and encourages them to bring their friends and family to the barbecue.

Daniel and host Mike Warkentin dig deep into the affinity plan at Woodslawn to offer up tips to help you earn more hot leads and high-value clients without spending a dollar on ads.

Listen, then plan your own retention-boosting event infused with a clever dose of marketing.

Links

Two-Brain Summit

Gym Owners United

Book a Call

0:01 - Intro

2:51 - Affinity marketing process

6:40 - “Seeding” Google reviews

8:56 - Tracking and annual events plan

19:30 - Dan’s ARM and LEG

23:55 - What to do first

Transcript

0:02

here's something only top gym owners know your current clients are your best source of red hot leads today on run a profitable gym you'll find out how daniel purrington uses affinity marketing at woodslawn fitness in oregon i'm mike workinen please hit subscribe wherever you're watching or listening so you don't miss a show just like this quick intro affinity marketing is all about replicating your best clients instead of fighting through cold traffic produced by ads you focus on your current clients and the people closest to them this approach has a ton of value you're going to save time and money you're going to increase set show and close rates in your sales funnel you're going to increase average revenue per member and length of engagement and you'll also ensure that your gym is serving the exact people that it was created to serve not a bunch of random tourists who bolt at the first sign of burpees nothing wrong with paid advertising but if you focus on it first before affinity marketing you've got the order wrong daniel purrington is a two-brain gym owner and or two he's a gym owner and a two-brain mentor and he's going to tell you how to get the order right daniel welcome from oregon oregon early on the west coast how are you good thanks for having me mike always a pleasure i love talking about this stuff because i know that you're one of our mentors who has systems dialed in and you're always i've got so much insight on this topic so you told me before the show a little bit about your system where you're not running paid ads tell me a little bit about that first so people know that you're legit and you know what you're talking about here yeah yeah so we so for about seven years we've leveraged an an organic and affinity based marketing um we have run some uh brand awareness so just about 30 40 a month to to kind of get our name out there but no lead capture or anything of that nature so essentially we have a system where and we'll talk about this further where the way that we collect google reviews the way that we do our goal reviews allows us to tell the stories in our social media consistently on our email list and then you know within posting on google all kind of focusing on increasing that seo and then once that right person comes in they're seeing and hearing the same message consistently throughout we're getting that message in our seed client reviews in our goal reviews you know post no sweat intro post on ramp and then essentially using that to build our to build our future clientele base yeah so you are not using paid ads to fill your gym you are using affinity marketing first and you said seven years and you've run very few paid ads other than outside a little bit yeah we haven't we haven't actually run a lead capture ad i think ever on meta um we we do uh hey this is who we have this is who we work with this is who we help like that's the extent of it it's just a hey we're out there it doesn't even have a a call to action on it so your leads are coming not through paid channels are coming through organic channels again two brain mentors will teach you gym owners how to set up all your systems so you've got all the different funnels working including paid ads and affinity referrals and so forth we're going to focus just on affinity referrals here and daniel's the man to talk about it so tell me about it how does the affinity program work at woodslawn yeah so i mean it really starts in the no sweat intro process and and what i mean by that is we start talking about goal reviews there when we're doing that no sweat intro and we're setting someone up for their on-ramp we're laying their on-ramp out our on-ramp works over five weeks and we're setting the stage for week five when we're going to ask them for a google review and schedule their goal review so we're getting that in a system we've tried to use automations for a collection of google reviews and scheduling of goal reviews and have had limited success there and we've just found that like in the in a world of automation people really want some connection and so this is a boots on a ground approach so we just line it out so that sets us up with like i know i'm going to talk to my newest members at day 90 that really allows us to dig into what and why they didn't come in so then we can gauge a lot of our writing about that within our with our within our lead nurture within our social media how we do our whiteboard briefs that permeates out into a very deliberate google and goal review strategy that we have where it's coach centric so we need big coach buy-in so we're educating our coaches on the value of goal reviews how it increases our retention how if we increase our retention you get to see athletes progress over time over time over time and help celebrate their wins so then they get excited and and recognize the value of that so then we can teach them assumptive language so when they go up to the to athletes they can confidently say hey around this time of year is when we do our goal reviews i have four to five slots next week which one do you want we can do it over the phone it takes 15 minutes and i won't make you do extra burpees like that is literally the spiel that we say yeah that starts to capture where we're seeing progress and we have a we have a full structured outline it's very similar to the one that you're going to get in the two brain toolkit where we're asking tell us about your progress do you want to speed the progress up do you have new goals etc but what we're really trying to understand is like the are we fulfilling on our three pillars are they having a great experience are they learning something new and do they feel the power of our coaching because we sell coaching not programming not equipment so i want to know that so that we can make adjustments if we need to in their program right this is super interesting i'm just i'm going to interrupt just for one second just listeners the first thing daniel's done here he's got this stuff built into his no sweat intro the very like the very first parts of his client journey he's telling people this will happen here be ready for it he hasn't scripted this is going to happen this is how the staff delivers it it's all laid out so it's a little bit more difficult if you don't have goal reviews in place because you have to like change you know the direction of the ship a little bit and some of your existing members like i don't know what this is but if you start telling new members this happens here this happens here this is part of our service it sets you apart as an elite service provider and it lets them know that this is happening i am going to ask you for a google review in five weeks they're not surprised by it because you told me it was coming this sets you know lays the tracks everything runs in a great spot the other thing you said i love automation as much as the next person but so does everybody else and people are getting sick of it so if you run a small gym and i'm talking like 200 300 300 members something like that you tell me you can't reach out to your members personally you got to automate everything that is a bad plan you should definitely use systems and robots and ai and all this stuff to like streamline workflow you cannot automate your client relationships without hurting your membership so don't do that daniel's got a plan exactly how we talk to people we know our clients come on in here's your goal review we're going to celebrate them and all this other stuff so don't miss those two important points that he laid out because that is critical get to the next part i interrupt you daniel keep going please yeah you're you're good so one of the one of the things that you know to touch on the the google review is oftentimes we ask people for a google review but they don't know what to write yeah give them the question you want answered so you can tell the story that you want to tell so with us when you finish the on-ramp we say can you please write us a google review about your experience in the on-ramp why because my gym specializes in beginners i want my google reviews littered with your onboarding process i was skeptical i was intimidated i had never touched a barbell before that's what i want and guess what i do with all those words i grab them i incorporate them into my organic emails into my social media we use our social media for verification not lead generation so i want somebody going to my social media and saying yes i belong there that's what we're using that for if i can use the same word there that they're going to see when they check out my google reviews that they're going to get in the first lead nurture coming in they start to see a pattern they start to see consistency they start to see themselves in your gym thus getting them more comfortable thus decreasing the barrier of entry to cross your threshold and then once they sit down at your table they should be ready to go i love what you said there about seeding the clouds you don't say hey could you leave me a google review you say hey could you write a google review and tell me about this exact on-ramp experience and tell me how it you know your fears were addressed and how you've got up to speed how i integrate like whatever whatever you said there it was perfect so guys when you're out there doing google reviews and asking for them don't just say hey would you give me a review help them figure like help them say what you want them to say and you're not putting words in their mouth you're just asking them to describe a certain thing that's going to help you and then of course that stuff is out there publicly you can use it anywhere you want and if you're in a small local community like all of us are for the most part someone's going to google they'll see that stuff pop up the reviews are on the side and they might see hey that's my friend bob or whatever it is and they start to understand these things and if you send this out to your mailing lists away you go so this this is just like you're getting a ton of marketing content without paid ads this is just by following this process so take me a little further in this you're sending these emails out you got this content in there and you said when people see this stuff they eventually come in and they're they're pre-sold essentially correct right yep yeah and so really important as with an organic and affinity based marketing is you're tracking how your sales are going and what i mean by that is we have a sales doc has the coach's name the date the the potential member and then it has a subjective what are they looking for why are they here what do we think's the best fit and then our next column is how did they find us it's color coordinated in ours red is google green is drive by blue is member referral and we have another one i don't remember what that is because it never comes up so i can take a snapshot and see like where our members are coming from then i can immediately look into the left column look at their name be like oh that's potentially a seed client how did they find us what's their subjective so i'm continuing evolving my program because i'm tracking what's happening when it comes into the no sweat intro like it's a standard process we've used that sales doc for probably five years now it's it's easily the most valuable thing absent my on-ramp that i have built in in the business and that's what it gives us the information to solve problems and we solve problems and then we put it on all of our channels doesn't sound complicated at all it sounds like you're looking at a color coordinated thing like i bet like if i look at your document and i looked at the column header and i looked at the colors i bet i could tell exactly where your leads are coming from about 14 seconds right that's the simplicity of it it doesn't have to be unbelievably complicated marketing can be but it doesn't need to be especially if you're only looking for 200 to 300 clients keep it simple but if you look at this document i bet i'll see a bunch of those came from google these are referrals i know exactly what's working what's not talk to me a little bit about those referrals because that's one of the key parts of affinity marketing is we're asking people we're not waiting we're saying hey is there someone who's helped you on this journey let's can we reward them bring them in for a two-on-one session there's a lot of different approaches to this but the long and the short of it is you're if you're doing it right you're going to sit down ahead of a goal review session you're going to think who is this client mentioned okay there's bob you know the baseball buddy and there's cynthia the wife or whatever it is and then you're going to ask for a person by name hey you mentioned bob and his back trouble he'd like to start feeling a little bit better what would it take to get him in here there that's one approach that chris cooper has recommended for years daniel tell me about how you get these referrals and again it starts in a no sweat intro because we're asking people who are asking who in your life is supporting you through this you know are you married do you have kids where do you work like that's part of the subjective like part of the subjective is what does their home life look like right we want to know who that is we want to know if they have two or three kids because then we say we know when we're giving them their prescription like we really need to be conscious of school drop-off school pickup things of that nature so it's we start collecting that information right in the beginning and then kind of like what we talked about right in the beginning of our conversation coaches have to be heavily involved they have to want to establish a relationship to ask those questions so they don't come across as stale right we're adding into our organic marketing we tell the story of how you came in when we do our athlete celebration you know jolene came in through a no sweat intro this is what she talked to jonathan about then she progressed into this type of on-ramp because this is what she told jonathan now she's going to go do this so that she can get out go do her attorney job go do whatever she needs to do so we're consistently reminding both our current membership and anyone that's looking at our our group this is who we help this is who we work with so we're setting the seed around that when someone's friend says i'm really looking to get into shape they say oh hey i did this great wood on ramp over to woodslawn and that's exactly what happens when we get member referrals my friend mentioned your on-ramp my friend whatnot so it's it's a deliberate effort to continue to educate people how the system works how the process works how you feel supported and always finishing it off with if you don't believe us check out our google reviews right so it's a big circle it's all it's all wrapped together and you you know if you if you do this partly or if you kind of do it for a month and then leave it it's not going to work daniel said a couple times now you have to have staff buy-in if you're sole proprietor you have to buy into this you have to do it all the time you can't just do this system once in a while uh one of the things that we recommend is doing an annual plan and putting for example bring a friend event on your calendar that's something that you can do as a very calculated affinity marketing play and you do it on a schedule you don't do them every week or every weekend because it's not special you do it every quarter or every four or five months whatever it is but you do them three four times a year and you're saying to your members hey bring bob to this thing we're going to solve some problems we're going to do a short quick workout super fun we're going to talk afterwards and you have a sales process laid out to talk to people trying to get them to do no sweat which was on the spot or at worst book them for a no sweat intro down the line if they're ready to talk yeah but that's the idea is all this stuff has to be done systematically and you lay out two brain business mentor has it laid out for you you can just copy plug and play and do the work but you can't do this once in a while you can't do it kinda you have to invest in this repeatedly do you do any bring a friend events or any annual planning type stuff yeah so our we do an annual events plan so we do our annual planning for our what our goals are then what our programming looks like and then what our events are so january is pretty packed for us we do two types of events we do lead generation which we would consider a bring a friend event and then we do retention events so this year we're heavily focused on retention because we don't we had a soft we hit a soft cap in january like unless you come in very specifically looking for this time i don't have anything to offer for you so i'm pivoting my model to retention so back to the pillars we talked about whether you're running a bring a friend event or a retention event they need to have a great experience they need to learn something new and they need to feel the power of your coaching so with that when we do a bring a friend event we're talking through that lens or we're having our coaches talk through that lens at the whiteboard when we're generating interest around that bring a friend they're gonna have fun we're gonna teach them a new skill they're gonna feel the power of the coaching you get to feel every day we try not to say they're gonna have this great sweaty workout right because we know our demographic tends to come in a little bit intimidated they want coaching and we sell coaching we want our members to talk about coaching similarly for the retention events we're inviting them to bring their friends and family to watch them do something cool there's always more friends and family than we have athletes it's it happens every single time and we will invariably pull members from that like new members from this like wife comes in husband comes in and be like oh these guys aren't the crazy crackpots that i thought they were right i know you come home and you have this this and this and i was like whoa it's too much for me but then they come in and they see how much we care they see how much thought we put into it but having it structured you don't want to have it inundated we run through a couple of like digital retention where we have these month-long challenges that specifically focus on engagement but we have leaderboards of like whoever comments likes and logs the most workouts and sugar wad gets x we're trying to drive community right that's the whole purpose there because we know the stronger the community the stronger our retention gets right our next event will be a bring a friend event and so we're alternating them throughout but like you said if you don't do a plan all of a sudden you're like well i gotta do this one i gotta do this oh there's a shiny light over here right we run to bring a place and for retention events scheduled already there you are they're all scheduled yeah and if you don't have that you're you're behind you need to schedule the stuff a year out so you actually do it coaches are assigned to them too we give them the autonomy to run the events we pay them for that because again a retention event or bring a friend event it's a marketing cost one way or another i'm marketing to my current members that we're still the place for them or i'm marketing to my potential members i would much rather pay my coaches than zuckerberg to get new members in so all the way back to the google and goal review process we pay our coaches to do goal reviews we have a challenge if you do a google review and a goal review then you get a t-shirt because i factor that into marketing costs because if i can keep that that person longer the lifetime value that we can provide to that client's higher if the continuity that they have between your coaches is higher that increases your affinity reach immediately the longer somebody is with you the more opportunity they have to talk about you right so being deliberate recognizing what's the value of this and if i can get my coaches to buy in and we get to do this standard process it works and then i get to pay them more they get more invested buy-in and then we get the people that come through the door that we want to come in yeah the snowball rolls downhill really fast and gets big it does daniel's at an interesting spot where he's not looking for more clients because he's kind of maxed out well that's a great spot to be but then his focus turns to retention i'm going to hold these clients for four years or five years or 10 years or whatever the most that you can do industry average retention is not very good it's in the realm of like 12 to 14 months two brain clients are well over 24 some of them are in the 48 to like 60 months and beyond i know some member i think there was a member on the show he celebrated like three thousand uh his gym owner celebrated his like three thousandth workout or something strange like that like think about the lifetime value of these clients daniel's done a really interesting thing though with his retention events uh i love how he's holding on to his clients but there's like a marketing seat in there so it's instead of like a bring a friend necessarily where some people are like no i'm not doing your crazy stuff he's saying come celebrate this client come watch my client do a work around so they come in they do this retention event then friends and family come in and they watch and celebrate and like come on like that's so obvious that that's a retention play but it's a marketing play too because all these people who see that happening exactly what daniel said these people aren't crazy this could be a place for me my friend is having success i feel the energy i really like it here all of a sudden you see where these people are coming from so that's like that's less obvious perhaps than a bring a friend event where you're both going to do a partner workout but it works really well and i'll tell you too you don't have to do a bring a friend event as a workout you could do a bring a friend events where it's just like coffee and snacks in the morning come check out the gym we'll talk we'll have a conversation you could do a nutrition seminar you could do literally anything you do not have to run a workout you could do anything that gets a current member to bring another member into the gym and daniel's done a great version of that with his retention play daniel can you tell me a little bit about your average revenue per member and length of engagement. Those numbers I'm guessing are very good. Yeah. Yeah. So our average revenue per member, it kind of depends on which on-ramp they come in through, whether they come in through our small group strength or our, or our CrossFit one, but we hover in the mid 300. Sometimes it's a little bit higher than that, dependent upon what stage they're in. Length of engagement is going to be North of 36 months. I mean, I still have the first four members we had, not when we started eight years ago, but when I started nine years ago in my garage, right? So we, like currently we accept four people per month for an on-ramp. That's it. Like we are, we are capped. So that tells you what our churn is. I do have a small gym, but our, our membership base is about 170. We operate in a little bit less than 2000 square feet when you put both of my rooms together. And so we're, we're, we're keeping those people around very, very consistently. With the bring a friend event, something that we tried adding a couple of years ago that has worked amazingly well is we associate our bring a friend event with a charity now. So we, instead of like, just bring your friend in for a workout, bring your friend in and support this. So we have two charities we support. There's a puppy shelter in town and our, our members love dogs. If you look at my Instagram, every third post of dogs. The other one is, is we have a program in downtown Portland that pays for afterschool physical activities for kids that can't afford it. So we associate our two bring a friend's event with the puppy. One is bring leashes, collars, water bottles. The athletic one is make a donation to here. So we're adding one more level of like, Hey, come in, do a workout and make a difference in your community. It's one more buy-in way. It really works. Yeah. I love that. It just, why wouldn't I come and support puppies if I love puppies? Oh, this is a great gym. They like dogs too. This is people like me doing stuff that, oh, I should join. Like it's all so obvious when you lay it out. But again, if you don't do it systematically, it doesn't happen. And then you're like, I should just buy Facebook ads, but then you're going to the cold leads, not the warm leads that are so close to your business. You just give, need to give those warm leads an idea or an opportunity to engage with your business. And Daniel has laid out a ton of them. Listeners, Think about this. Daniel is running at about 2,000 square feet. He's got about 170 members. His ARM is about $300. His length of engagement is north of 36 months. Do the math on that and you see how this business works really, really well. The really cool part about that, he has 170 members, give or take. That's not a lot. You could have a very close personal relationship with each of those members, which means that they're tied more closely to your business. And when a few of them leave for whatever reason, like they move to another city or whatever, it's not that hard to replace them because he doesn't need to find 30 members a month just to break even. He needs to find like four or something like probably less because his retention is so good. So you might need to replace like one or two members a month. Your affinity funnel can more than easily do that if you just have it running, right? Because like you're not replacing, like you don't have a month, Daniel, where you're like, oh, I need 30 clients to break even, right? No. In fact, we run hypotheticals of when we're making decisions, we're like, what if this works and we get 10 members? And then sometimes we don't do it like legit. And I don't mean to do that as like a brag or a boast, but like you get to the stage where your machine is working the way you want it to work. And then you have to look at both angles of it. So it's really important. Yeah, you've maxed your space. And that's exactly what you want to do. So I've talked about this before. Your revenue per square foot is off the charts. You're not looking to get 10 million members. You're trying to find the very best people that you can possibly serve and keep them forever at a high rate. Because they're getting what they want and you're serving them properly. So listeners out there, you think about your business model. And again, if you haven't thought of a business model, this is where a two-brain mentor comes in saying, what should we be running in this space with how many staff members, with how many clients, at what price, with which programs to make this business work? When I started, I opened a gym, I bought a bunch of square feet and I just said, ah, we'll throw barbells in there and we'll do a bunch of CrossFit stuff. And like, it kind of worked because it was 2010, but it doesn't work anymore. So the business model. Super important and maximizing that revenue per square foot. All of this is like by the numbers, you know, spreadsheet kind of stuff. Daniel's laid it all out for you. And as a mentor, he can do the same thing for you when you work together, because it's very obvious. I'll ask you this, Daniel, when you talk to mentor or your mentees about affinity marketing, what do you recommend first? How do you get them? Like, what are the steps that you give them to start this program? Because we have affiliate owners or a gym owners build four different funnels, the referral funnel, which is all affinity. It's the first one we work on. What do you do with your mentees? Yeah. So, I mean, we, we talk about the value of our goal review, but we start kind of with a seed client review and, and I want to include that into some other things that we leverage coaches for. I have two other coaches in the gym that also do seed client reviews, right? So we don't have any bias. We get a great picture of what everyone is. That seed client review starts to set the foundation of like, what do I want the next client to look like? maybe we get the referral right from that seed client if anything we're getting a general idea of what problems i'm solving for this person what are they like what are they not like how am i making their life easier and is there something else i can do to make their life easier then we're taking that in and if we're not yet doing no sweat intros we want to start that no sweat intro process and then starting to mention the goal review and saying hey we're going to check in with you at week five schedule your goal review which essentially is a no sweat intro 90 days later we just know each other better right then you're then it's implementing it within your your overall membership base that one takes a little bit longer the thing that i tell people to do is start educating your clients about the value of it before you ask for it and i mean spend some time a couple of a couple of emails here there a social media post a sugar bar post here there it doesn't help you've got to be consistent you've got to be direct with your message so they start to see the value of sitting down with one of your coaches or yourself planning out what their next 90 120 180 days i use a ton of sarcasm like i'm not going to prescribe you more burpees unless you want to get better at burpees i'm not going to tell you to eat only kale like i use a lot of that my demographic is 35 plus they're like i don't have time for i'm like look you have 15 minutes for a phone call i'm not going to make you do things you don't want to i literally want to know how your goals have changed how i can hold you accountable how i can provide you the coaching that you need to be successful here and then on your way i'll see you on tuesday right so that's that's the the process by which um i start if it's if it's a new gym that has not established that or a new gym to me has not established that let's leave listeners with one thing that they can do so let's assume that someone is listening right now has not done any sort of affinity marketing and they're saying i don't know where to start what is the one thing that they should get off this podcast and do right after this what would you tell that gym order to do well i would say let's i'm going to go two quick things number one i would go look at your google reviews and mine for consistencies what consistencies are showing up in there and how are people talking about your business that's a great a great way to start regurgitating some of that in your organic social media your organic your emails then i would implement a seed client review these are the people that you love seeing come through the door that pay you higher if you don't have like a big delta between pay just do the person who's been with you the longest who i like seeing coming through the door who's been with us for the longest take them out for coffee make it deliberate don't sit on a box after class for 10 minutes everybody's sweaty and try to do this this needs to be a deliberate show value here learn why they're here learn what challenges you've solved for them then you can progress into like is there someone else into your life but i would start with that uh with the c client reviews and then working into your goal reviews with your new people and then progressing into goal reviews with your longer term members so listeners you can right after this podcast and you can go ask some of your very best members could you write me a google review and see the clouds by saying about this thing could you write about how easy it was to start here or could you write about the value of the coaching or whatever you're trying to promote to your avatar do that the other thing that daniel's got going on here is the c client review now this is a concept that comes from the pumpkin plant by mike mccallowitz who by the way is the keynote speaker at the two brain summit that is upcoming in june i will tell you a secret the early bird pricing ends for that on april 1st get your tickets in the show notes via the link in the show notes to see mike mccallowitz talk about this in person but the idea is you find out who your best clients are these are the people that make you happiest and pay you the most money easy to figure that out and then you just sit down with them ask them some questions daniel laid them all out you find out why they're there what problems you're solving and then you realize this is what i'm doing right this is what i need to do more of and then eventually say is there anyone in your life else in your life and often these clients will say yeah like i would love to get x into the gym i just like you know not sure what to do you're like okay let's do that right now let's give him a call right now and invite him for a two-on-one session or you could do the bring a friend of it any of these things work really well chris cooper has laid this out many many times but the point being you have to do this process so if i were you i was there and ask some clients for google reviews i would then ask a few of your very best clients to have a 15 minute cup of coffee or 30 minutes ask them some questions to find out why they're at your gym what problems you solve for them who else in their lives needs a bit of help you will get at least one referral out of that if not 10 yeah right yeah dan would you agree daniel yeah yeah these your best clients want you to win they want you to be around they want to see you succeed and and people like to talk about themselves they like to talk about the successes they've had give them the platform to do so yep and you think about it it's just like everyone says oh have you heard this new band or tried this new iphone or whatever when you get into something you want everyone around you to know about it and do it too the same concept exists with your gym if you give people the opportunity to do that because oftentimes they won't do it unless you ask them so referral as affinity marketing cannot be passive it has to be active we've showed you exactly how it works at ground level in daniel's gym and in our two brain mentors have an exact plan to do that in your gym as well well daniel thank you so much for laying this out for us uh we'll have you back on the show soon enough to talk more about what's going on in your gym because you're doing great things thanks a lot mike i appreciate it yeah it's awesome daniel purrington this is run a profitable gym thanks for watching and listening we appreciate it please hit subscribe on this end of the show so that you don't miss an episode just like it and now here's two brain founder chris cooper with a final message hey it's two brain founder chris cooper with a quick note we created the gym owners united facebook group to help you run a profitable gym thousands of gym owners just like you have already joined in the group we share sound advice about the business of fitness every day i answer questions i run free webinars and i give away all kinds of great resources to help you grow your gym i'd love to have you in that group it's gym owners united on facebook or go to gymownersunited.com to join do it today