How HYROX Affiliates Actually Make Money

Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X return on their affiliation fees.

In this episode of “Run a Profitable Gym,” John Franklin sits down with Lisa Palmer, a Two-Brain mentor and HYROX affiliate in London.

The U.K. is one of the most mature HYROX markets in the world, roughly three years ahead of North America.

Lisa walks through how she layered HYROX onto her CrossFit schedule, replacing low-attendance classes instead of adding new ones, and how the move became an unexpected retention machine, dropping her gym’s churn from 14% to under 5%.

She and John dig into the full playbook: building race-prep courses around official HYROX events, running simulations that pull in thousands of dollars, using HYROX to catch members who need a lower-impact option, and turning that same funnel into CrossFit upgrades.

Lisa also shares what she’d do differently if she were starting over and how gyms of any size can find an entry point.

Tune in to learn how to build a HYROX program that actually pays for itself many times over.

Want to generate more revenue from HYROX? Check out our HYROX toolkit, linked below!

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0:00 - Why some HYROX affiliates never make money

1:12 - Should you add HYROX to your gym?

3:20 - The unexpected benefit that changed everything

5:58 - Free HYROX resource for gym owners

6:16 - The HYROX growth strategy she'd use today

10:25 - Turning HYROX into multiple revenue streams

13:01 - How top gyms market their HYROX program

19:08 - The hidden retention advantage of HYROX

25:05 - Is HYROX right for every gym?

Transcript

0:02

It is a secret to no one that High Rocks is one of the biggest trends in the fitness industry right now. And despite that, there are gym owners who are struggling to break even on their High. Rocks affiliation. And that is because just slapping High Rocks on your website and saying you offer High. Rocks training isn't a license to print money. You have to know exactly what to do with that affiliation, and that is why today we're going to be talking with Lisa Palmer. She is a Two Brain mentor and one of our go-to experts for all things High Rocks. She runs an affiliate out in London, which is one of the most mature High Rocks markets. I think they're about three years ahead of where we are in North America, and she's built something unique, and she's going to share what it is step by step. I'm John Franklin, the CEO of Two Brain Business. We're the world's largest gym mentorship company, working with over 3,500 gym owners to generate six figures in profit because, yes, it is possible. Today, Lisa's breaking down everything, what she did to generate a massive ROI on her affiliation fee, what she'd do differently if she was starting over again today, and exactly how you can use High Rocks to grow your gym. So let's get into it. Lisa, you're one of the OG High Rocks affiliates. You're going on year three, and your gym is located in London, which is one of the most affiliated, one of the most mature, and one of the largest High Rocks markets. So you can give us a glimpse into the future here, but I want to go back three years to when you affiliated. What made you want to become a High Rocks affiliate, and how did you go about layering that into your gym? Yeah, that's a good question. I think what sort of made us affiliate in the first place was we kind of, as our gym, and we're a CrossFit affiliate, we started kind of attracting kind of slightly older populations of people. So like working professionals, mums, dads, busy mums and dads. And like, as much as I love CrossFit, I love methodology. Like when High Rocks came onto the scene, the kind of programming felt a little bit more accessible to people. Like it was adopted, you know, a little bit more warmly than maybe like the heavy barbell work that we traditionally see in our gyms. So we did kind of like, and I imagine most people do this, we did like some trial classes of High Rocks. Style workouts, and our gyms really warmed to it, and they loved it. So when we kind of worked out, like, you know, what could High Rocks do for us, and we saw the craze kind of starting to kick off, because I think in the UK, we're like three years ahead of America at this stage. Yeah, we basically sort of decided to affiliate because we saw this thing getting bigger and bigger. And it, I suppose, unlike some of the trends that we see in the fitness industry, it kind of complemented what we were already doing. It felt like an easy thing to implement. We had the equipment, We had the audience, we had the avatars that would warm to that particular style of training. So it seemed like an easy decision to make at that time. So was the idea of this would be something that would funnel people into my CrossFit program, or this was like a supplemental thing, or maybe this would be variety to the CrossFit? Like what was the initial reasoning? Yeah. I mean, what I'm going to say now is probably not what I would do if I started all again. But what we did do was we just added it onto our timetable and we just wanted to make our members happier and stay with us for longer. So we kind of like started with like, almost like it being a retention strategy. What it quickly turned into was people then started booking themselves onto the High Rocks events, like the official High Rocks events, which built a little bit of buzz in the gym. Like people were staying, our retention, like, so we had like a 14% churn rate about three years ago in our gyms. 14? 14. It was high. Month over month? It was high, hard work to replace those members. So over the course of the last three years, it's like now down to sub 5%. Now, I'm not saying it's all down to High Rocks, but what High Rocks did was it gave people like a milestone to aim for in the gym. Like if an event was in six months time, like that's what they were committing to. And I think that's like a secondary benefit of what we weren't expecting to see is the retention element of High Rocks. Our kind of offering has morphed into something more now, like now we're three years down the line. We've got quite a few more things that we do with the High Rocks brand and with our affiliation. And now we're kind of pulling in about, it's about 15%, so 15 times ROI on our affiliation fee now in terms of how we use High Rocks as the brand in our business. But yeah, that's kind of how we got started with it is we just kind of wanted to make our members happier. But you said you added it to the timetable. Does that mean you just added a class or like it wasn't just like a one-off event? You're just like layering on a class? Yeah. So we looked at our class timetable and we took away our least attended classes. Okay. Which I know probably seems like an unconventional thing to do because you're like, well, if no one attended them before, then why would they attend them now? But we saw the opposite. Like we took off, say, it could have been a CrossFit class or it could have been like a stretch class. And then those classes, those High Rocks classes like were brimming to capacity. So suddenly that Thursday evening that was super quiet became like the main event on the schedule. So it was a great way to like fill those hours. And was that like a straight across like, oh, there's no longer a 7pm class. It's now High Rocks at 7pm. Yeah. Yeah. I think, I think with anything like in business, like as long as you communicate with your members in the right way and you frame it in the right way, then they're, they're often like really receptive to it. So we kind of were really upfront with our members and said, listen, like, you know, we've seen like historically this class isn't very well attended. We want to make sure that we maximize the space we have on the timetable rather than get rid of classes. So they were all really on board with it, especially as they'd already had those kind of like these trial classes. What we also did to maximize engagement was we made High Rocks classes that they could bring a friend, like a free trial. So all of a sudden we went from like protected, like CrossFit sessions where only memberships were allowed because High Rocks is less, like it's lower skill than say the barbell work. We kind of felt it was appropriate to open up to free trials and that kind of maximized the member engagement. Like they were really on board with being able to bring their families and friends to the classes. So rather than doing like a historical, like bring a friend day or bring a friend week, having High Rocks on the schedule allowed you to make every day bring a friend day? Yeah. Yeah, pretty much. I mean, like every day, I think we started with like two classes to begin with. Sure. And now we're up to, gosh, I think it's probably like nine classes. And by the way, if you're already convinced that High Rocks is right for your gym, I want you to check out this free resource we put together. It includes our guide on how to build a thriving High Rocks program, and we also do deep dives with some of the most successful High Rocks gyms within Two Brain. You're not going to want to miss it. To get it, just scan the QR code or check out the link in the description. And so you said you might have done things differently if you were to do it over again. What would you do differently if you were advising a gym owner how to layer High Rocks on top of a functional training gym? I think I would have lent into the brand and the reputation more. Now, I appreciate three years ago, like the brand wasn't as strong as it is now. So maybe that was a limiting factor. But now I would kind of like look at events in the future. So I'd be like, right, High Rocks Birmingham is coming up in like the end of the year. So how can we build off that momentum of people like 30,000 people signing up to these events? How do we build off that and work backwards and maybe put on like a race prep course like 10 weeks out for six weeks? And then we put in a simulation event. So I think what I do differently is like we kind of just like muddled through it three years ago. Whereas now I think I'd be much more like strategical, a little bit more structured with the actual timetable and would anchor it around higher ox official events. So based off your accent, I'm assuming you mean high rocks in Birmingham, Alabama, right? Because there's two high rocks Birmingham's now. So there's three bigger. Well, there's a few more, but there's three main events around us. So there is CrossFit Birmingham, CrossFit, sorry, high rocks Birmingham. There's high rocks in London. And then we also have now high rocks in Cardiff. So in the UK, so definitely not in Alabama. Okay. So, yeah, I like where you're going there. So the race schedule is probably a lot more developed than it was three years ago. In North America now, there's an equally developed schedule where regardless of what region you're in, you're going to have something. So let's talk through London, right? Because that's probably the next major one. And that's probably the one your gym will be best attended at. So that is, when is that? I don't know. Yeah. So that is a great, yeah. So normally it's November time. So it hasn't been launched yet. Birmingham has been launched, which is, I think it's October time. But yeah, that's the point, John, right? Like three years ago, we didn't have that cadence. Like in High Rocks, they didn't really release like, and there wasn't any frequency in terms of these events. We couldn't predict it. So now we kind of know that every kind of November, every fall is High Rocks London. So we can loosely prep for that. So you go back like a set amount of weeks. So let's say the event's in November. You like doing these prep courses, right? And how many weeks back would you start the prep course? Well, I would recommend like starting back about 10 weeks before the main event. So if you're going to run like a six-week prep course, start like 10 weeks out. And then it gives you a chance to do the prep course, then do like maybe a simulation event. And some of the gyms that I've spoken to who are running this sort of High Rocks prep course, they are then putting people on to like personal training in the lead up to the actual main event, the official event. I think one of the great things about that is it's, you know, say, for example, they have members attend the prep course. They've also got externals coming on. So externals who've never done high rocks before. So these guys and girls are on these prep courses. They don't really know about the like sled techniques, how it feels to kind of work under, you know, huge kind of stress, long durations, endurance. And so what's nice is when they're working through that six week period, the coach is always observing them and observing like where their weak spots are, where they can improve on. So the gyms that I work with, so I'm also a mentor for Tuva in business and the gyms that I work with who do really well with high rocks is they don't just kind of like put the high rocks prep course on the timetable. They watch kind of how these people are performing and then at the end of the prep course they will then offer further guidance and support that could be like just like one-off nutrition advice that could be like hey listen let's get you on sort of four or five pt sessions in the lead up to the official events so that we can really maximize your performance on like the war balls or whatever so like one guy in the netherlands at the moment he has like time like he has times his roi on affiliation by 89. Like he is killing it because he is doing the prep courses, the simulation events, the PT, the small group PT, the memberships. And he's realized this real opportunity there to provide lots of things for people to benefit from to maximize their performance on race day. Okay. So we threw out a lot of acronyms and different types of events. So let's work backwards here. So we have the official event and that's kind of the main thing Hyrox is providing is like this big, like traveling circus almost where they're going around the country. They're throwing these massive 30,000 people events and every participant gets a bunch of photos. They post it on social media. So like, you know, people are seeing this and they become aware. You're saying as an affiliate, you get to license the Hyrox name and then you can throw competitions within your gym, which those are your simulations. And so if you have, let's say Hyrox London is in November, mid August, you would start making some marketing, right? Saying, Hey, if you've seen this Hyrox thing, you want to compete in London. My gym gas station fitness is going to be doing a 10 week prep course this day and this day each week. And it costs this much money sign up. And the deliverable at the end is you're going to do way better. You're going to be ready. You're not going to make a fool of yourself on race day. Right. Okay. And then somewhere in the middle of this process. So between the mid August kind of like promotional beginning period and the November, uh, like actual race, you would throw like a in gym competition in the middle. Yeah. So I see like gyms doing a couple of different ways. Like some are doing something called like mini Hyrox where like one guy in a high at the moment is, uh, like for one mini sim day, he's pulling in like six and a half grand like dollars. Okay. He isn't even running the sleds. Okay. So he's doing the simulation event with no sleds. Okay. The reason why he's doing so successfully in it is because he is the only gym in his whole area who offers. Hyrox. Right. So we personally now, because our market is a little bit more saturated, we kind of have to step it up a little bit. So we go external, we have a full kind of venue that we take over and we do like split times and we do like prizes and we do like a backdrop of Hyrox and photo opportunities. So like, I think it depends again, on like, you know, where you are in your like Hyrox journey and what the market around you is telling like as to where your opportunities lie. Okay. So, um, what I would say is Hyrox make it really easy to do this. So I'm not going to sort of talk about other brands at this stage, but they, they allow you to kind of use their name, which creates so many opportunities for you as a gym owner. It was last year that Hyrox, um, in terms of Google search terms in the UK, it was the first time that like Hyrox overtook CrossFit as search terms. So why would you not like maximize, like knowing that people are searching for Hyrox, all you have to do nowadays is just put your hand up and say you're a Hyrox affiliate and it will naturally attract people. Like it's worked really well for us in terms of marketing to, uh, not necessarily like advertise the event, but advertise. Hyrox. It's like, are you interested in Hyrox? Have you ever thought about training for Hyrox? Like registered in an up and coming event. So what we're doing there is we're like pulling the net out and we're just attracting anyone who wants more information on Hyrox. And then depending on the conversations that we have with them, we will then funnel them into one of the offerings that could be like membership only, like Hyrox only memberships. It could be on next up and coming simulation event. It could just be like PT. Like we had a 69 year old the other day who approached us and he is, uh, I think he's just, uh, qualified for world championships and he just wants somewhere to come to use all the equipment and to kind of do some programming. So, you know, he would then go on to PT because he's got like really bespoke needs in terms of what he's trying to achieve. So for us personally, we kind of just use the brand, put it out there and hopefully catch it, catch sort of whoever's interested. I do know there are other gyms who just launched like a marketing campaign on their simulation event, which can also work really successfully. And so, you know, the framework we laid out, it's like working backwards from the official high rocks race and then layering in either some like camps, which would be like a, you know, a weekend class or in your case, like multiple, like you just add it to your schedule. You're saying kind of the V2 as the market matures a little bit is you actually meet with some of the people in the program and assess their needs. So it's like, hey, you can probably get better at sleds. To get better at sleds, you should do some personal training and then like offer high rocks in different formats. Or it's like, hey, you qualified. This is probably less common of a use case, but you're qualified for world champions and you just need to be in the gym for three hours. And so here's the plan we're going to do to, you know, work on whatever a world champion high rocks athlete needs to do. Yeah. Well, we've had to, right? Because like I've, I bearing in mind, we're an affiliate and we get early bird access to events. I have applied for tickets for the last three or four big high rocks events and I haven't got one ticket myself. So like understandably our members were getting really frustrated. So, you know, back in the day when tickets were more widely available, like everything was about the event. Like we had 30 people signed up for one high rocks event and off we went and we kind of used that momentum. But nowadays, you know, like we have to, we had to adapt. Like we had to almost expect that people weren't going to have these big event days in their diaries. So we've got two forms of kind of, I suppose, like prospects for our program. We've got our athletes who are going for the event, but we've also got people who just want to just do High Rocks training. So we kind of needed to know what their goals were like so we didn't assume that they were all going for an event like some people don't even bother anymore trying to get into these big events because they are so competitive and so hard to come by so we try and still kind of put the high rocks name out there and the enthusiasm and the energy but we kind of have to approach in a slightly different way to how we did maybe three years ago yeah and we spoke to the head of affiliates for north america and he said you know if you have that situation just throw your own event like that that was that was his advice i know they are doing some things to get um affiliates earlier access but that does seem like a common problem so you're saying you circumvented that focusing less on the event but just generally people who want to do this style of training yeah well we we host our simulation events like twice a year okay so we do a winter one and then we do a summer one okay so our members feel like they're training for something uh which i think is really important for them because like hyrox as a training program it it can get quite like say me like it's important that people feel like they've got something that they're on track for to keep motivating them so you know we host the simulation event and each event pulls in maybe like two and a half grand every time so that's sort of british pound so what's that like three and a half thousand USD maybe um but but even if we just uh ran the simulation events and did nothing else that would still be like a six and a half times ROI on our affiliation fee like it's a bit of a no-brainer from that point of view yeah I know I know affiliates that like you said that's the only thing they do is they do uh you know a competition twice a year and that's all they do I know other ones that they just do one weekend class and they charge you know 30 to 35 bucks for that weekend class. And they make it a little longer and they bring in some partners and nothing else. So like, that's, what's nice about the flexibility of it. You can kind of shape it. It makes it hard to explain what the R like the easiest ROI path, because it's just so flexible. Right. Yeah. And that's what I love about it. And I think that's really important with the changing markets. I think that's what, that's why Hyrox has done so well, because it is so flexible to the individual gym owner or whatever they're working towards. I was a CrossFit affiliate. And I ran my affiliates during the, if you build it, they will come era. My first gym, I opened with a hundred people pre-sold. My second gym had over 200 members who paid in full for six to 12 months. Hyrox in North America is having that moment now, right? Where you just kind of affiliate, you say you offer it and money just starts showing up. You're getting on the tail end of that, being from the UK. I think one of the biggest problems facing CrossFit affiliates is having some type of mechanism to bring new people in the door, right? Because people are less excited about CrossFit than they were 13 years ago. Now, wow, that's a long time ago. 13 years ago when I started. Can you talk about how High Rocks has helped or hurt your CrossFit program? Yeah, I love that question because the answer is stuff that we weren't anticipating. So it's like a surprise to us. So when we brought in High Rocks, we used it very much like as a training complementing the CrossFit program. What is later transpired into is like almost like a level, I'm not going to say a level down, but when we have people on CrossFit who, for example, have shoulder pain, we can then direct them to our High Rocks program because it's slightly less intense. So, you know, yes, I can tell you how much revenue I get from my High Rocks program and my High Rocks only memberships. But the stuff that I can't measure that is arguably more important is how many memberships we've saved because, you know, they're no longer kind of being CrossFit members and then just cancelling. Like we are now having that conversation and saying, right, why don't you kind of go on to High Rocks for like two or three months, you know, because it's just slightly less load, slightly less weight for you and slightly lower skill. So we're having a good success rate in terms of downgrades, but also what we're having is seeing is upgrades. So they come onto our High Rocks program and they're witnessing the CrossFit classes. So we have 55 CrossFit classes a week and we have about eight High Rocks classes. So these High Rocks only memberships are seeing what's going on in the gym. And we have a lot of people upgrade and doing the on-ramp for CrossFit and then going and making use of the full kind of spectrum of classes that we offer. So we're getting loads of retention. We're getting loads of upsells. Getting loads of down cells. Like I can't really measure those. Well, we, I can do, but we don't, but you know, that has been a surprise for us as a business in terms of how it's complemented the business model and, you know, help with that return long-term retention. So basically if someone's burnt out from CrossFit or, you know, Hey, I'm feeling this thing in my shoulder, they move down to high rocks. Yeah. Or maybe they want to try something else, just different style of training. And then someone in high rocks, it's like, okay, this is great, but it's limited on the schedule and I want to get a little stronger. They'll see what's going on in the class before or after, and then they'll move into CrossFit. So it's kind of worked in parallel very nicely is what you're saying. Exactly. And I would just actually, I did say downgrade, but it's not necessarily downgrade on price. We charge the same per class for high rocks as we do CrossFit. Okay. But it's more just like in terms of like, in terms of cashflow, it's like lesser in terms of cashflow because there's less classes on the timetable a week. And so how are you viewing that affiliation now? Is High Rocks just kind of a entry into the funnel to eventually get people to CrossFit or is it something different? High Rocks, we do track how many High Rocks only memberships we have in our gym and High Rocks only memberships still give us per annum enough revenue to afford like a full-time coach. So like I'm happy with that. Like I'm not pushing that any further, but it's nice that if people do want to kind of up it in terms of their training and go maybe more to like lifting, then we have that as an option for them. So that's what we're about in our gym. We just create more and more opportunities for people to kind of enhance their training and what their goals are. But yeah, in answer to your question, like I'm happy with how it is at the moment. I'm happy with just High Rocks only memberships. I'm not kind of really intentional about feeding into the CrossFit world. If that's not on their goal, then they'll stay as. High Rocks only memberships. So they basically coexist now and there's benefits to having both is what you're saying? Yeah, absolutely. Yeah. It's kind of adds extra depth to our business. And hey, like, you know, it might only account for like, I think I worked out the other day that High Rocks only memberships account for like only 5% of our gross revenue. But like I said, that's still like gives us a full-time member of staff per year. So I'll take that. And what has it done in terms of complexity? Like some gym owners are like, I don't want to have a, I don't want to be an events business. I don't want to run these camps. I don't want to figure out the time table. Like has it added a lot of complication to your operation? No, it hasn't because we already had the kit. We had the space on the timetable. We had the members who had like, who had the demand for it. But going back to the original conversation about like, would I do things differently? Like, you know, we went and leaned into the competition side of things first, the simulation events before we looked at things like race prep courses, because that's our background. And that's what I love about High Rocks is like, you can come in at whichever kind of angle suits you best as a gym owner. You know, it's not like a, you have to do it this way. So like, if you're comfortable with running competitions, then start there. If you're comfortable with doing like in-house, like speciality courses, then do your race prep course first. Like, or maybe, like I said, you've got some quiet times on the timetable and you want to just fill those classes. So start with your timetable, but don't miss. And I think this is what I see with a lot of gym owners is like, they miss the hype around it. Like, don't just like, my advice to them would be, don't just kind of sneak it onto the timetable and just like, uh, just, just hope it, the uptake will be there is like, use the momentum, use the, the marketing that High Rocks is giving you already and, and put it out there. People know what high rocks is you just need to tell them that you offer it so what is it what does that mean exactly like how are the best gyms in two brain marketing their high rocks affiliation i think there's two levels like for us we don't spend any money on high rocks marketing unless we're doing a simulation event but what we have done is we found all of our local facebook groups and every week without fail we are posting that we are high rocks affiliate and this is the link to book the free trial class we also like i said have physical marketing so we have signs outside. But I also have, like, gyms out there who are doing a lot of paid advertising. One gym owner in the Netherlands, like he's getting people who are traveling up to two hours to come to some of his events. So by putting the word out there and putting the paid marketing out, he's managing to capture quite a wide audience. So you're a High Rocks affiliate and you're also a CrossFit affiliate. We've talked about how there's a lot of benefits to both sides by flying both flags. Two Brain works with a lot of gym types and you mentor a bunch of different types of gyms yourself. Are there any gym types or models where affiliating with High Rocks doesn't make a ton of sense or maybe, you know, sets them backwards brand wise? From experience, no. You know, I've worked with Access Gyms who have implemented some sort of High Rocks training and equipment. I think the question I would ask is we're all business owners. So it always comes back to ROI and what you're trying to achieve. So if you haven't got any of the equipment, if you haven't got the staffing to run big simulation events or prep courses, then clearly there are more barriers to overcome there. Maybe your population, they just want to get strong and things like running isn't their bag. Like you're less likely to kind of probably go down the High Rocks route. But from my experience with the gyms I've worked with, like it would fit with most of the models that I work with. So, you know, one of the gyms is in a very kind of like, I think it's like 1200 square foot facility. So it's small when you think, hey, listen, where are the sled pools and pushes going to go? Where's the running going to go? But what they've done is they basically just created some PT High Rocks offering. So they've sidestepped and they've like, how can we use High Rocks, but give it in a package that suits our client base? So no, from my experience, like it fits in a lot of different models. Yeah. And to your point, I was talking with Brian Bott, who's a two brain mentor. And he was like, yeah, you know, I've trained he had some like he trained two world champions or something crazy. And he was like, but I don't know. I don't have I only offer a small group, semi private. Like, it doesn't make sense for me. And I was like, do you realize who does High Rocks now? It's like pulling from the same kind of crowd is like Ironman and these large endurance races where it's like some of the most like the richest and most flexible scheduled people on the planet. Right. Like if we look at the New York City High Rocks, it was 10 days long. Berlin was 10 days long. Like people are racing on a Tuesday, a Wednesday, and they're paying, you know, five hundred dollars to do the race. And they're flying there and they're staying in the hotel and they're buying two hundred and fifty dollar High Rock shoes and two hundred and fifty dollar hoodies and T-shirt packages. And so if you're someone who works with an affluent clientele, there are a lot of affluent people who want to do High Rocks. You can just cater the training specifically to that. And that's what it sounds like. Yeah. Yeah. And what I love also is they're also doing it for kids now. Right. They're doing like High Rocks youngsters. So age isn't even a barrier anymore. So I just love how like it suits all different ages. And OK, you talk about affluent people, but like like still like you can go to an access gym and still do some kind of High Rocks programming like for a low price, low barrier to entry. So, you know, this is what I think is really special about it is it's high accessibility. Like, OK, fine. You can't enter a main event. OK, but just go to your local gym. And that's like, for us, we've got like something called the Gym Group, where like they are like, I don't know what the correct title is, but they're like a partner to High Rocks. And, you know, that's like $20 a month to access that. So, you know, I think that's what's so great about it is all ages, all different kind of avatars. Doesn't matter whether you're like a solicitor like a lawyer or whether you're just like i don't know someone who maybe hasn't exercised in years and if you're a coach like there was a thread that uh one of our clients sent out from the official high rocks group and it was people asking about hey what does it cost to get someone to program for me and there's maybe 50 comments on and the going rate is between 200 and 500 a month for remote programming and there are people in two brain who are making um i know of at least two making over a thousand dollars a month just from remote coaching for high rocks athletes yeah and like the guy in the netherlands like he's earning 22 grand a month with high rocks because he's doing everything he's doing like small group pts you're programming your sims like there's a lot of opportunity there um to be had for sure so one of the things that makes high rock special is just how flexible it is and we covered a lot of different angles and starting points in this podcast. If you're a gym owner that's interested in adding High Rocks to your gym or maybe getting more ROI out of your affiliate, we have a lead magnet called How to Get ROI from Your High Rocks Affiliation. It contains a guide that we put together after interviewing some of the most successful High Rocks affiliates in. Two Brain and also contains more pieces of long-form content going deep within specific gym owners' High Rocks programs so you can pick and choose the strategies that work best for your gym. To get it, scan the QR code here or grab it in the link below.