Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
Run a Profitable Gym
Episode 46: The Education of a Coach, with Lon Kilgore
Lon Kilgore, from the Kilgore Academy, joins us today.
Lon has a Ph.D. in Anatomy and Physiology and is an accomplished weightlifting and athletic coach. You can read his full CV, including his published research, here. He has competed in powerlifting, the first CrossFit Total event, wrestling, and rowing. In addition to this, he is the developer of the Basic Barbell Training and Exercise Science specialty seminars for CrossFit. He is a military veteran and currently runs the Kilgore Academy. Lon has authored many bestselling books including Starting Strength, Fit, Practical Programming for Strength Training, and Anatomy Without a Scalpel.
Today’s episode is focused heavily on education for coaches. We spoke with Lon for two hours in this episode! We talk about where the best education in fitness can be found, how do you do it, and where do you learn. We also talk about certifications, the Kilgore Academy, and more!
The second hour of the episode covers a discussion of Academic versus Commercial training for Fitness instructors. In this hour we discuss the pros and cons of both and Lon’s experience in each track.
Timeline:
11:06 Getting Started in Fitness
19:20 Practical Programming
28:07 Academia vs Practice
32:49 Applied Fitness Research
40:53 Publishing Fitness Papers
45:53 Good Research vs Bad Research
51:04 The Most Up to Date Science
54:13 Fitness Advice Red Flags
56:34 Placebo Effects of Training
60:09 Experimenting on Clients
63:37 Kilgore Academy Online Courses
67:02 Academic vs. Commercial Training
72:21 When to Pursue Academic Education
74:24 Starting a Fitness Career
84:08 Technology’s Role in Education
89:01 More on the Kilgore Academy
100:28 Replacing Academic Education
103:00 Lon’s Creative Side
110:49 Never Stop Learning
Contact:
Lon Kilgore: lon@lonkilgore.com https://www.facebook.com/lon.kilgore Links: http://lonkilgore.com/ http://www.kilgoreacademy.com/ http://www.itcamefromasciencejournal.com/
