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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 225: Turning a Car Accident into a Million Dollar T-Shirt Company With Rishi Narayan, Underground Printing
When Rishi Narayan’s car broke down, his tow truck driver provided an opportunity that changed everything.
In this episode, Rishi Narayan, Founder of Underground Printing and several other companies, shares his story while imparting the principles of entrepreneurship. He talks about how a great product or service will ultimately lead to more word-of-mouth than paid ads ever could. Listen up and learn from this seasoned entrepreneur!
KEY TAKEAWAYS FROM THIS EPISODE
- Most successful businesses started as side hustles. You don’t have to quit your job and give up everything else to start a business.
- We often think that scaling means 100%-200% growth but often is instead slow and steady.
- Crowdfunding is a great customer discovery portal.
- Not all businesses are built on high returns.
- Focusing on the fundamentals is essential. It’s easy to get lost in the noise as you scale, but there’s a reason these practices are ‘tried and tested’.
- Ultimately, scaling is going to rely on word-of-mouth more than anything else. Paid ads will grow increasingly saturated until breaking even with ads is next to impossible.
Recommended App: Super Human Snooze Email Function
Recommended Podcast:
Armchair Expert https://armchairexpertpod.com
SmartLess Podcast https://www.smartless.com
WorkLife https://www.adamgrant.net/podcast/
Business Wars https://wondery.com/shows/business-wars/
TODAY’S GUEST
Rishi Narayan is an entrepreneur and early-stage investor based out of Ann Arbor, Michigan. He founded several companies, including Underground Printing, Chibor Angels, and AFC Ann Arbor.
He also hosts the South U Stories Podcast. He is currently a lecturer for the Center for Entrepreneurship and serves as the board chair for the Ann Arbor Sports Commission.
Connect and learn more about Rishi and his company here:
Website: https://undergroundshirts.com
LinkedIn: https://www.linkedin.com/in/rishinarayan/
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!