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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
660 episodes
I Used a Secret TikTok Shop Blitz Strategy And Our Brand Went Viral
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind ...
The DTC CRO Expert - He's Analyzed Trillions Of Data Points To Tell You Exactly What Works
CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an ent...
My New 1 Million Dollar TikTok Launch Strategy 2025
Tired of slow, quiet TikTok Shop launches that fizzle out before they even begin?You're not alone.So many brands enter TikTok Shop thinking they can “test the waters”—only to be m...
How Neurogum Scaled Using This One Channel
What happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.Hi, I’m Jord...
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The Top 5 AI Tools For Ecommerce And How To Use Them
In this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attributio...
7 EXPENSIVE Mistakes I Made as a 7x Ecom Brand Owner (Don’t Do These)
Want to save $100K+ a year in your eCommerce brand? Start here.If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call.In this video, I pull back the...
My Favourite AI Tools For Ecommerce
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at...
How To Use A.I. Ad Creative in 2025 (And What You NEED To Avoid!)
Unlock the secret to high-impact ad creative and stop fighting the algorithms!In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and...
The Bundle Strategy We Use To Print Cash (Even on Slow Days)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at...
TikTok Shop Is Eating Amazon (Here’s Why You Should Let It)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at...
How To Increase AOV with Raveena Cheema
What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannab...
5 Lessons While Building A Billion Dollar Brand with Curtis Matsko
In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025. From humble be...
How To Leverage TikTok Shop Content On Meta + Youtube (Full Playbook 2025)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at...
The $6M Amazon Brand They Ruined—Now I'm Rebuilding It From Scratch
What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and co...
The Hidden Traffic Strategy 95% of Brands Ignore (Reverse JV Method)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at...
Why Most Amazon Brands FAIL at DTC (And How to Fix It)
Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.So, how do you break out?...
The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It)
TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning...
Why Most Brands FAIL on TikTok Shop (And How to Win)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at...
0-100K On Tiktok Shop - Step By Step Playbook
🤝 Need help with Social Commerce for your brand? Go here:
Ep 639: Meta Ads Not Scaling? The $60K/Month Pixel Problem (Facebook Ads 2025 Fix)
Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end R...
Ep 638: Zero to One: Building Selena Gomez’s Ice Cream Brand from Scratch
Selena Gomez’s latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, prod...
Ep 637: The AI For Ecommerce Expert - Brands - This Will Change How You Use AI Forever
Still just using ChatGPT for copy and a few product images?You’re 10% of the way there.In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and ...
Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher
You spent thousands on influencer marketing… and barely got a sale.The problem isn’t the creator. It’s your system.In this video, I break down why most brands fail with influencers—and how the top-performing brand...
Ep 635: The First 3 Seconds That Make or Break Your TikTok Shop Ads
If your TikTok Shop ads aren’t converting, it’s probably not your product.It’s your first 3 seconds.Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-con...
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Ep 634: Why TikTok Shop Is Bleeding Your Margins Dry (And How To Fix It Fast)
You're scaling on TikTok Shop... GMV looks amazing... But somehow your profits are disappearing.In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash—and how to plug the holes be...
