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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
646 episodes
The Hidden Traffic Strategy 95% of Brands Ignore (Reverse JV Method)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at...
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Episode 644
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27:06
Why Most Amazon Brands FAIL at DTC (And How to Fix It)
Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.So, how do you break out?...
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Episode 643
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24:42
The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It)
TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning...
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Episode 642
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33:16
Why Most Brands FAIL on TikTok Shop (And How to Win)
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at...
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Episode 641
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6:50
0-100K On Tiktok Shop - Step By Step Playbook
🤝 Need help with Social Commerce for your brand? Go here:
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Episode 640
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55:55
Ep 639: Meta Ads Not Scaling? The $60K/Month Pixel Problem (Facebook Ads 2025 Fix)
Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end R...
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Episode 639
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19:22
Ep 638: Zero to One: Building Selena Gomez’s Ice Cream Brand from Scratch
Selena Gomez’s latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, prod...
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Episode 638
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17:14
Ep 637: The AI For Ecommerce Expert - Brands - This Will Change How You Use AI Forever
Still just using ChatGPT for copy and a few product images?You’re 10% of the way there.In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and ...
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Episode 637
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36:21
Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher
You spent thousands on influencer marketing… and barely got a sale.The problem isn’t the creator. It’s your system.In this video, I break down why most brands fail with influencers—and how the top-performing brand...
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Episode 636
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31:52
Ep 635: The First 3 Seconds That Make or Break Your TikTok Shop Ads
If your TikTok Shop ads aren’t converting, it’s probably not your product.It’s your first 3 seconds.Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-con...
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Episode 635
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11:12
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Ep 634: Why TikTok Shop Is Bleeding Your Margins Dry (And How To Fix It Fast)
You're scaling on TikTok Shop... GMV looks amazing... But somehow your profits are disappearing.In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash—and how to plug the holes be...
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Episode 634
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9:33
Ep 633: Why "Boring" Products Are Winning on TikTok Shop (And Yours Can Too)
You don’t need a sexy product. You need a story that hits emotion first.In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing...
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Episode 633
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11:13
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Ep 632: How This Modest Fashion Brand Cracked $20M+ in a Tiny Market with Kareem Elgendy
If I were starting a DTC fashion brand in 2025, this is not the path I’d take.But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.And here’s the wild part...They...
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Episode 632
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26:51
Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream
Attribution is broken.Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.In this episode, Jordan sits ...
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Episode 631
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46:20
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Ep 630: How to Bring a Boring Product to Life on TikTok
Let’s face it — most products are boring.And if that’s true for your brand… you might be sitting on a goldmine.Because right now, TikTok Shop isn’t favoring the flashiest brands.It’s favoring the relatable ones.In...
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Episode 630
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11:54
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Ep 629: How I'm Scaling a Brand from $51k to 8 Figs
I’ve built seven brands.Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.In this episode, I’m w...
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Episode 629
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11:57
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Ep 628: The Amazon “Halo Effect” – How TikTok & Meta Ads Fuel $100M+ Sales with Ken Freeman
Amazon brands are playing the WRONG game.Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.This is called <...
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Episode 628
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29:09
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Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know)
In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful too...
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Episode 627
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34:59
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Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way
Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing.In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. T...
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Episode 626
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9:17
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Ep 625: The 4 BEST Ways to Sell on TikTok Shop (Most Brands Get This Wrong!)
TikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you’re ju...
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Episode 625
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8:38
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Ep 624: 25% Tariffs on Canada and the US… What E-commerce Brands Need to Know
The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let’s focus on solutions.In this episod...
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Episode 624
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11:36
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Ep 623: 7 ways to Scale to 100k/month on TikTok Shop
TikTok Shop isn’t just another e-commerce trend—it’s a land grab, and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok Shop is that next ...
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17:19
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Ep 622: The Foolproof Strategy to Land Your First TikTok Shop Sale
Making your first sale on TikTok Shop doesn’t have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful...
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Episode 622
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12:58
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Ep 621: Email Marketing Ain’t Dead—But You Might Be Doing It Wrong (With Rytis Lauris)
Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,...
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Episode 621
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40:21
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Ep 620: How This CMO Took a Leather Brand from $3.5M to 9 Figures (Without Overcomplicating Marketing) with MacCoy Merkley
Ever wonder what it takes to scale a brand from $3.5M to nine figures? In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods, to break down exactly how they did it—without relying on overcompli...
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Episode 620
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46:15
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