Ep 226: The Art of Brand Acquisition With Kelcey Lehrich, 365 Holdings

Why start from scratch when you could acquire an already successful eCommerce brand, and scale that instead? It seems daunting, but today’s guest is an expert, and he shares all of it.

In this episode, Kelcey Lehrich, CEO and co-founder of 365 Holdings, gives us valuable gems as he takes us through his company's journey of acquiring businesses and the process of building them for the long term. Listen up, and let’s learn together!

KEY TAKEAWAYS FROM THIS EPISODE

• A willing buyer and a willing seller is the right price for everything- Value is agreed to, not finite. Often the price isn’t the most important factor in an acquisition.
• Coaching is a high-leverage activity. Getting a high valued coach that you believe in, focusing on leadership and development is a high ROI decision.
• If you are second-guessing acquisition, it might not be for you. Strong risk tolerance is needed.
• Core values are what attract and retain talent.
• Self-awareness and emotional intelligence are key characteristics of a successful team member.

7-point investment thesis:

https://twitter.com/kelceylehrich/status/1334246770075979776

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https://www.alexbridgeman.com/podcast/

https://www.circleofcompetence.co/podcast-1

https://fortcapitallp.com/fort-podcast-welcome/

TODAY’S GUEST

Kelcey Lehrich is the General Partner and CEO at 365 Holdings.

365 Holdings is a permanent capital vertically integrated holding company. They acquire and operate eCommerce brands where they can deploy our media company strategy. 

Connect and learn more about Kelcey and his company here: 

Twitter: https://twitter.com/kelceylehrich

LinkedIn: https://www.linkedin.com/in/kelceylehrich/

Website: https://365-holdings.com

As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:

https://mindfulmarketing.co/growthplan-apply

Or if you’re ready to take the leap into Ecommerce Success, apply now to

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit