Knowing your Customer Lifetime Value matters more than you think.
In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget.
KEY TAKEAWAYS FROM THIS EPISODE
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In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit