Secrets To Scaling Your Ecommerce Brand

Ep 228: The Most Important KPI You’re Not Tracking, and How to Use It With Jordan West

August 19, 2021 Jordan West & Sean Lang

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Knowing your Customer Lifetime Value matters more than you think.

In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget.

KEY TAKEAWAYS FROM THIS EPISODE

  • Knowing your customer lifetime value (CLV) can help you approach your marketing differently. It allows you to make more informed decisions.
  • Start thinking about your business differently. Properly knowing your CLV could mean you really can spend more on marketing than you think because each customer brought in is more valuable than just their first purchase.
  • If you can’t measure it, you can’t improve it.



Recommended app:

https://www.lifetimely.io




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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.




Learn more here: Revenued