.png)
Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 232: How to Maximize Value Through Shopify Plus With Chase Clymer, Electric Eye Agency
Shopify is a game-changer in the eCommerce business, but at a price point of $2,000/month is Shopify Plus worth it for those who want to jump to the next level?
In this episode, Chase Clymer, Co-Founder of Electric Eye Agency, talks about the advantages of upgrading to Shopify Plus and how to use it to maximize the potential returns for your business. Listen up and be ready to level up.
KEY TAKEAWAYS FROM THIS EPISODE
- Average order value is crucial because it helps you figure out what you can pay to acquire customers, as well as how well your ad spend is going to perform.
- Bundles increase your average order value. You can do custom bundles, upsells, and cross-sells.
- Upselling, cross-selling, or bundle offering should be a tasteful experience for the customers, something that should naturally happen, be creative.
- Shopify plus unlocks the ability to upsell at checkout, which can more than make back its cost if your brand is worth a few million dollars.
- Every time you install an app in your store, it slows it down. Even if you uninstall the app, the code is still there. If you’re someone who wants to test apps out, do this on a backup of your theme.
- Every page should have a singular goal.
- Your navigation should be easy. People will leave if they can’t intuitively find what they’re looking for.
- Simple is better.
TODAY’S GUEST
Chase Clymer is the Co-founder of Electric Eye. He is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.
Electric Eye is a design and marketing agency that helps e-commerce brands look their best and make more money online.
Connect and learn more about Chase and his company here:
Website: electriceye.io
Podcast: honestecommerce.co
LinkedIn: https://www.linkedin.com/in/chaseclymer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!