Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 233: E-Commerce Meets The CPG World, A Double Episode With the CPG Guys Podcast
Twice the value, twice the fun!
In this back-to-back episode, Jordan chats with the CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond, the CPG guys, as a guest in their podcast. Following that, they shift positions with the CPG team on the hot seat for this special episode. Jordan talks about the shift in the eCommerce world in customer acquisition, and the CPG guys talk about diving into the physical store space for maximum scalability of businesses. Listen up!
KEY TAKEAWAYS FROM THIS EPISODE
- Ads cannot only be the drivers of a business. Shift from being ad-driven to community-driven.
- Selling in wholesale or retail is another marketing channel for your business if you are in eCommerce.
- Your business should have a margin to get into wholesale. If not, get a new product or product line to give you that margin.
- Most sales are still happening in the physical world, even in pandemic times. You need that to scale.
- Facebook doesn’t allow for the kind of robust attribution that so many mechanisms, particularly digital media, allow.
- Facebook is still highly in demand, but Google gets you much closer to the attribution model retail media provides.
- QR codes are transforming the ability of brands, in whatever form, to communicate in both directions.
- The CPG brands can be very slow to react, and they have a very structured budgetary process, and it’s going to be challenging for them to catch up.
- The brands that do catch up are going to be the ones to succeed. The ones that don’t will soon start to see their brick-and-mortar shares fall.
- Consumers are going to start losing their trust in the traditional brands that they’ve been used to. It’s bad for the brand, but it’s bad for the consumers as well.
- The skills required in succeeding in digital is somewhat evolved and different from winning in a store model.
- Everyone in CPG should start becoming proficient in CPC (cost per click) and ROAS (return on ad spend).
- To scale effectively, understand that you need to have all the elements of the experience to give your consumers the confidence to make purchase decisions.
TODAY’S GUEST
CPG Guys Podcast is a podcast & knowledge share community dedicated to consumer engagement in-store, online, and all in between. CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explores how brands and retailers engage with consumers in-store, online, and everywhere in between.
Connect and learn more about the CPG guys here:
Website: cpgguys.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued