Ep 234: How to Get People Into Subscription, An Executive Round Table Discussion

Subscription is the best way to have a continuous relationship with your customer and increase your CLV. However, execution is crucial to maximizing all of the many benefits of subscription-based eCommerce models.

In this episode, Jordan facilitates the executive round table discussion on the topic of subscription. He lets us in as they dive deeper into the processes, decision-making, and implementation of subscriptions for your business. Buckle up and prepare for the avalanche of value coming your way.

KEY TAKEAWAYS FROM THIS EPISODE

• Creating a lifelong relationship with a customer through an individual product is easier than through a subscription box.
• You want people to purchase the way they are comfortable purchasing.
• Promises sell. The goal of the product is to live up to the promise that you made.
• It’s not about what price point but what kind of market you are talking to.
• The best platform to use is the one you are most comfortable with and the easiest for you to set up and work for your operations.
• The two main reasons people subscribe are convenience and discounted rates.
• When deciding about your tech stack, the better question is, who among your team will use it, and what will they be comfortable or work with.

TODAY’S GUEST

Ryan MacKenzie, Tru Earth

https://www.tru.earth
https://www.linkedin.com/in/ryemckenzie/

John Roman, Battlbox

https://www.battlbox.com
https://www.linkedin.com/in/john-roman/

Ezra Firestone, Boom by Cindy Joseph

https://www.boombycindyjoseph.com
https://www.linkedin.com/in/ezrafirestone/

Nik Hall, Vitafive

https://vitafive.com
https://www.linkedin.com/in/nikhall/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

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If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

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In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit