Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 234: How to Get People Into Subscription, An Executive Round Table Discussion
Subscription is the best way to have a continuous relationship with your customer and increase your CLV. However, execution is crucial to maximizing all of the many benefits of subscription-based eCommerce models.
In this episode, Jordan facilitates the executive round table discussion on the topic of subscription. He lets us in as they dive deeper into the processes, decision-making, and implementation of subscriptions for your business. Buckle up and prepare for the avalanche of value coming your way.
KEY TAKEAWAYS FROM THIS EPISODE
- Creating a lifelong relationship with a customer through an individual product is easier than through a subscription box.
- You want people to purchase the way they are comfortable purchasing.
- Promises sell. The goal of the product is to live up to the promise that you made.
- It’s not about what price point but what kind of market you are talking to.
- The best platform to use is the one you are most comfortable with and the easiest for you to set up and work for your operations.
- The two main reasons people subscribe are convenience and discounted rates.
- When deciding about your tech stack, the better question is, who among your team will use it, and what will they be comfortable or work with.
TODAY’S GUEST
Ryan MacKenzie, Tru Earth
https://www.tru.earth
https://www.linkedin.com/in/ryemckenzie/
John Roman, Battlbox
https://www.battlbox.com
https://www.linkedin.com/in/john-roman/
Ezra Firestone, Boom by Cindy Joseph
https://www.boombycindyjoseph.com
https://www.linkedin.com/in/ezrafirestone/
Nik Hall, Vitafive
https://vitafive.com
https://www.linkedin.com/in/nikhall/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued