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Secrets To Scaling Your Ecommerce Brand

Ep 237: Using Giveaways That Grow Your Customer Base With Derek Videll, Social Bamboo

September 15, 2021 Jordan West & Sean Lang
Secrets To Scaling Your Ecommerce Brand
Ep 237: Using Giveaways That Grow Your Customer Base With Derek Videll, Social Bamboo
Info
Secrets To Scaling Your Ecommerce Brand
Ep 237: Using Giveaways That Grow Your Customer Base With Derek Videll, Social Bamboo
Sep 15, 2021
Jordan West & Sean Lang

When done right, giveaways will help you gain customers and organic followers. If you set up a giveaway in the past and found that it wasn't very effective, then you’re listening to the right podcast to make sure that never happens again!

In this episode, Derek Videll, Founder, and Host of The Social Bamboo Podcast gives us valuable tips on how to do giveaways effectively. He shares how you can avoid random followers but gain organic customers and followers instead. This is a good one, so listen up.


KEY TAKEAWAYS FROM THIS EPISODE

  • Create ad campaigns that don’t require many touchpoints for purchases to happen.
  • Do not use a general giveaway. If you want a following for a certain product, make that product your giveaway prize.
  • Before the giveaway ends, send them an email to warm them up.
  • On the last day of the giveaway, send them an email announcing the winner. Now that you have their attention, thank them for joining and give them a discount as a consolation prize. Remember to put a countdown for the sale.
  • This strategy does not provide a guarantee that you will make a sale at the end of it, but now you have an organic following that is really interested in your product that you can now survey.


Recommended Tool: Rewards Fuel
https://rewardsfuel.info/entry-methods/




TODAY’S GUEST

Derek Videll is the Founder and Host of The Social Bamboo Podcast.

The Social Bamboo Podcast is a  Social Media Marketing Podcast for Businesses. It covers all of how you should exist on social media and time waster tactics you need to avoid.


Connect and learn more about Derek and his podcast here: 

Instagram: https://www.instagram.com/derekvidell/?hl=en
Website: https://www.igmsecrets.com/home-page1625860864401
Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578




We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply


If you've been paying attention and yo

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.


He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit

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Show Notes

When done right, giveaways will help you gain customers and organic followers. If you set up a giveaway in the past and found that it wasn't very effective, then you’re listening to the right podcast to make sure that never happens again!

In this episode, Derek Videll, Founder, and Host of The Social Bamboo Podcast gives us valuable tips on how to do giveaways effectively. He shares how you can avoid random followers but gain organic customers and followers instead. This is a good one, so listen up.


KEY TAKEAWAYS FROM THIS EPISODE

  • Create ad campaigns that don’t require many touchpoints for purchases to happen.
  • Do not use a general giveaway. If you want a following for a certain product, make that product your giveaway prize.
  • Before the giveaway ends, send them an email to warm them up.
  • On the last day of the giveaway, send them an email announcing the winner. Now that you have their attention, thank them for joining and give them a discount as a consolation prize. Remember to put a countdown for the sale.
  • This strategy does not provide a guarantee that you will make a sale at the end of it, but now you have an organic following that is really interested in your product that you can now survey.


Recommended Tool: Rewards Fuel
https://rewardsfuel.info/entry-methods/




TODAY’S GUEST

Derek Videll is the Founder and Host of The Social Bamboo Podcast.

The Social Bamboo Podcast is a  Social Media Marketing Podcast for Businesses. It covers all of how you should exist on social media and time waster tactics you need to avoid.


Connect and learn more about Derek and his podcast here: 

Instagram: https://www.instagram.com/derekvidell/?hl=en
Website: https://www.igmsecrets.com/home-page1625860864401
Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578




We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply


If you've been paying attention and yo

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.


He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit